Pradeepkumar Ramanna

Core Competencies, Technical Expertise,

• Managing over 8 data analysts and 7 senior data analysts to effectively manage requirements from the U.S. and the international markets.
• Media Analytics: Sponsorship, QI, and Exposure Impressions; QI Media Value; Media Rate Benchmarking.
• Platforms: Monday.com (Expert); MS Excel (Advanced Modeling); ROSCO; NSP; SC; Fan Insights; Streamhatchet (for Global Esports).
• Leadership: Global Delivery Management (GDT); Cross-functional Team Mentorship; Client Relationship Management.

Key Accomplishments and Responsibilities -

Strategic Leadership, Global Delivery

• Global Operations Oversight: Directing end-to-end project lifecycles across U.S. and international markets, ensuring seamless delivery of high-stakes media reports to global stakeholders.
• Client Advocacy and Consultation: Serving as the primary technical liaison for high-value clients, aligning reporting requirements with business objectives, while maintaining rigorous delivery standards.
• Cross-Functional Team Leadership: Leading diverse, multi-disciplinary teams by fostering a culture of excellence, and pushing performance boundaries to meet complex data demands.
• Quality Assurance Frameworks: Established standardized logic-check protocols for data cleaning and compilation, significantly reducing error rates, and enhancing data integrity across team outputs.
• Advanced Market Benchmarking: Developed sophisticated benchmarking models by integrating market intelligence and historical trends to provide accurate performance baselines.
• Economic Analysis: Proactively monitoring market and inflation trends to assess YTD impact on media buying, ensuring budgets remain optimized in volatile landscapes.
• Strategic Analysis: Bridging the gap between raw data and business impact by contextualizing insights within the 'bigger picture' of global media strategy.
• Thought Leadership: Authoring concise "short reads" on the intersection of emerging tech, regulatory shifts, and consumer behavior, to guide client strategy.
• Reporting Innovation: Architecting new dashboards and tracking systems for key buying metrics to streamline decision-making for executive stakeholders.
• Meticulous Data Governance: Applying a high-precision approach to identifying logical fallacies and numerical discrepancies in both personal and team-level work.
• Process Automation: Leveraging advanced Excel formulas and project management tools (Monday.com) to automate workflows and improve organizational transparency.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
• Improved project efficiency with strategic planning, resource allocation, and time management practices.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
• Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
• Established team priorities, maintained schedules and monitored performance.
• Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
• Facilitated cross-functional collaboration for improved decision-making processes within the organization.
• Implemented rigorous data validation protocols, minimizing errors and ensuring accurate results in all analyses performed.
• Streamlined data collection methods, improving the quality and reliability of gathered information.

• Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
• Implemented and developed operational standards, policies and procedures.
• Orchestrated end-to-end stakeholder management at all levels, ensuring alignment on analytics roadmaps, escalations, and production SLAs for complex sports data ecosystems.
• Championed process excellence by refining PRINCE2 frameworks and RACI matrices for large-scale projects, driving efficiency in BAU and release management.
• Provided strategic feedback to senior management on employee performance and learning processes, identifying opportunities for team upskilling in advanced analytics tools.
• Oversaw international project portfolios spanning over 150 team members, delivering zero-impact production across diverse markets through proactive risk mitigation.
• Led agile sprint ceremonies and post-project reviews, formalizing lessons learned to continuously improve sports performance analytics delivery.
• Drove digital transformation initiatives, including AI-enhanced data validation for live sports events, boosting accuracy and scalability.
• Mentored cross-functional teams on Nielsen Sports' best practices, fostering a culture of innovation in fan metrics, sponsorship ROI tracking, and real-time dashboard deployments.

• Tailored PRINCE2 processes (including themes, registers, and logs) for knowledge-processing projects, prioritizing planning and execution to meet client deadlines in high-volume sports analytics.
• Led monthly reviews and sprint meetings to assess team performance, production challenges, and project closures, capturing lessons learned to enhance future deliverables.
• Initiated monitoring protocols and confirmed project briefs prior to execution, spearheading planning for the timely delivery of international sports data projects.
• Managed a 150-member team across the UK, Germany, Spain, Belgium, the Netherlands, the Middle East, and South Africa markets, implementing RACI models for clear communication and zero production disruptions.
• Awarded 'Simply Excellent' (2018-19) for transitioning 176 events from MAT to VB amid system challenges and resource shortages, embodying Nielsen's core values of Fewer, Faster, Bolder.
• Awarded "Simply Excellent" (2018-19) as wellness SPOC for Nielsen Sports, coordinating and completing the "Lose 2 Win Season" initiative with flawless execution.
• Directed batch data processing for global sports campaigns, optimizing ETL pipelines to handle peak-season volumes, and reduce latency by 30%.
• Built client relationship strategies, providing regular progress updates to stakeholders, and mitigating risks in multi-market operations.
• Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.

• Acted as the primary bridge and SPOC between client services and the offshore production center, overseeing daily operations, owning client concerns, and resolving escalations to ensure seamless production delivery.
• Developed and managed detailed Analytics Implementation Plans, including Path to Live, BAU schedules, and batch releases across pre-production and production environments.
• Delivered new hire training through creative classroom and virtual instruction, monitoring trainee progress, and executing action items for continuous skill development.
• Conducted performance feedback sessions for team members, consulting with people managers on training needs to drive operational improvements.
• Optimized sports event data workflows, ensuring accurate, real-time analytics capture for live broadcasts and fan engagement metrics.
• Supervised day-to-day operations to meet performance, quality and service expectations.
• Improved customer satisfaction by addressing and resolving complaints promptly.

• Built and maintained backup teams for Mumbai contact center contingencies, ensuring 100% operational continuity during failures and transitions.
• Mentored and coached cross-functional teams across multiple seasonal campaigns, achieving promotional targets for services and products while boosting customer engagement.
• Developed and managed training calendars based on internal quality audits and client feedback, driving consistent skill enhancement and performance uplift.
• Fostered subordinate growth by identifying high-potential talent and accelerating promotions, creating robust succession pipelines.
• Served as sole CC SPOC for brand managers across South India cities and services, streamlining communications and resolving multi-regional escalations.
• Led internal transitions (Mumbai to Bangalore), including PRI setup and backup configurations, as the single point of contact for seamless handovers.
• Expertly handled incident troubleshooting for complaints and query tickets during technical glitches, minimizing downtime in core systems and applications.
• Organized recurring motivational activities and team outings, reducing attrition rates and sustaining high team morale.
• Championed customer-centric operations, minimizing escalations to near-zero levels and ensuring smooth project execution across all initiatives.
• Managed daily operations, delegating tasks appropriately to ensure smooth functioning of the facility.
• Coordinated with other departments to improve overall company efficiency and effectiveness.

• Spearheaded On-the-Job Training (OJT) for new analyst batches, mentoring teams across campaigns to accelerate floor readiness and process proficiency.
• Demonstrated exceptional team leadership, interpersonal skills, and enthusiasm, fostering high-performance cultures in fast-paced contact center environments.
• Awarded "Best TL - PAN India" by client for orchestrating transitions, expanding trained FTEs, and driving profit growth through efficient process handling.
• Acted as primary client contact for all business requirements, ensuring rapid execution and alignment with operational goals.
• Bridged multiple contact centers during technical disruptions (PRI lines, in-house apps), restoring services and minimizing downtime.
• Led escalation desk operations with a customer-centric focus, heading resolution processes to achieve superior client and end-consumer satisfaction.
• Maintained SLA compliance, elevated customer satisfaction scores, quality metrics, and key process parameters to top benchmarks.
• As sole TL, doubled desk capacity and revenue post-Mumbai-to-Bangalore transition by delivering exemplary client service and scaling operations.
• Developed team members'' skills through targeted coaching sessions, resulting in improved individual performance.
• Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.

21 months; Managed 30-member team across telecom and non-telecom processes

• Led team performance to exceed sales targets, service levels (SLAs), quality scores, and KRAs while implementing attrition management strategies.
• Conducted On-the-Job Training (OJT) sessions to identify and develop high-potential talent, accelerating team readiness and contributions.
• Generated MIS reports using Excel during executive absences, ensuring accurate data tracking and operational insights.
• Strengthened team collaboration and communication skills, driving high-quality performance and personal advancement opportunities.
• Excelled in communication, presentation, and customer-oriented approaches, completing Associate Development Program Levels I & II.
• Mastered corporate finesse requisites and customer expectation management through targeted development training.
• Enhanced team productivity by implementing efficient work processes and regularly reviewing performance metrics.
• Mentored junior staff members, helping them develop their leadership potential and advance in their careers.

30 months; Handled insurance, telecom, sales, and banking processes

• Delivered exceptional customer service with strong communication and presentation skills, maintaining a customer-oriented approach across high-volume interactions.
• Supported Workforce Management (WFM) operations by preparing MIS reports as needed, ensuring seamless process flow and data-driven decisions.
• Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
• Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
• Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
• Responded to customer requests for products, services, and company information.
• Delivered exceptional customer service with strong communication and presentation skills, maintaining a customer-oriented approach across high-volume interactions.
• Supported Workforce Management (WFM) operations by preparing MIS reports as needed, ensuring seamless process flow and data-driven decisions.