Pradeep Singh Chauhan
Digital Marketing Manager
Indore
Summary
Dynamic Digital Marketing Manager with a proven track record at Novarsis Tech Pvt Ltd, excelling in SEO and social media campaigns. Expert in driving brand awareness and engagement, I successfully enhanced lead generation through targeted PPC advertising. Adept at project management, I lead teams to exceed marketing goals and maximize ROI.
In the fast-paced world of digital marketing, I specialize in creating high-converting ad strategies across Google Ads and Meta (Facebook & Instagram) platforms, while building brands that last.
Whether it's launching a product, scaling a business, or optimizing ROI — I bring data, creativity, and strategy together to drive meaningful results.
🧠 What I Do:
- Strategize and manage multi-channel ad campaigns (Google Search, Display, YouTube, Facebook & Instagram)
- Build brand identities that stick — from storytelling to visual design guidance
- Craft full-funnel performance marketing systems to generate quality leads & sales
- Deep dive into analytics (GA4, Meta Ads Manager) to continuously optimize performance
✅ Results Delivered:
- Generated 10x ROAS for e-commerce clients across multiple industries
- Managed ad budgets scaling ₹50k to ₹1L/month with consistent CPL reduction
- Built brand awareness campaigns reaching 5M+ targeted users
🎯 Core Tools: Google Ads, Meta Ads Manager, GA4, Canva, SEMrush, ChatGPT, Zapier
I’m passionate about staying ahead of trends, testing creative approaches, and building performance brands in today’s attention economy.
Overview
2
2
years of professional experience
Work History
Digital Marketing Manager
Novarsis Tech Pvt Ltd
01.2025 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
Digital Marketing Specialist
IT Minds
09.2023 - 12.2024
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Implemented new strategies to improve click-through rates and conversion.
- Managed digital projects from initial concept through final implementation and live monitoring.
Education
MBA - Finance And Marketing
DAVV
Indore, India 04.2001 -
Skills
Marketing strategies
Market analysis
Search engine optimization
Social media management
KPI monitoring
Project management
Google analytics
Client relationship management
E-commerce marketing
Campaign development
Strategic planning
Online branding strategies
Pay-per-click advertising
Google adwords
Social media campaigns
SEM strategy development
Timeline
Digital Marketing Manager
Novarsis Tech Pvt Ltd
01.2025 - Current
Digital Marketing Specialist
IT Minds
09.2023 - 12.2024
MBA - Finance And Marketing
DAVV
04.2001 -