Helium 10
PRADEEP SINGH NEGI
PPC EXPERT
New Delhi
Summary
Results-driven PPC Specialist with over 15 years of experience and a Bachelor's degree, adept at managing and optimizing paid marketing campaigns across Google Ads, Bing Ads, and Amazon channels, achieving a 20% increase in click-through rates. Expertise in Google Ads, Bing Ads, Amazon Ads, and Google Analytics is strengthened by a solid foundation in keyword research, A/B testing, and data analysis. Proven track record of implementing successful advertising strategies that significantly enhance website traffic, sales, and lead generation while reducing ad spend by 40% and increasing ROAS by 7x-12x. Committed to leveraging analytical skills and attention to detail to drive impactful results for a forward-thinking agency.
Overview
21
21
years of professional experience
Work History
PPC Expert
RNF Technologies Pvt Ltd
04.2017 - Current
- Managed and optimized paid marketing campaigns across Google Ads, Amazon Ads, Bing Ads, Meta Ads and AdRoll, driving measurable business growth across eCommerce and service-based accounts.
- Google Ads: Oversaw a total ad spend of $270,000 across 90+ client accounts. Achieved an overall 8x ROAS for eCommerce clients and an average CPL of $4 for service-based clients. Delivered 12x+ ROAS for brands including FarmShop, BDXPerformance, Stakich, PerigeeDirect, InvaderCoffee, and ReadyGolf. Implemented advanced bidding strategies, keyword targeting, competitor analysis, remarketing, and A/B testing, increasing CTR by 20% and lowering CPC by 30%. Created new ad groups and campaigns to target niche customer segments, boosting conversion rates by 15–20%.
- Amazon Ads: Managed $105,000 in ad spend across 30+ seller accounts, optimizing campaigns to maximize ROI. Delivered an overall 6x ROAS, with an average ACoS of 27%. Achieved 10x+ ROAS for brands such as Stakich, ReadyGolf, CaliforniaPlastics, Bianco, InvaderCoffee, Aphroditte, RMSunscreen, and Artefex. Developed and scaled Sponsored Product, Sponsored Brand, and Sponsored Display campaigns, with a strong focus on ACoS control and profitability.
- Generated detailed reports and strategic recommendations to improve ROAS/ROI, guiding long-term marketing decisions.
- Monitored performance with Google Analytics, Amazon Seller Central, and third-party tracking tools, using insights to continuously optimize campaigns.
- Managed multiple client accounts simultaneously while maintaining exceptional attention to detail and prioritization based on business impact.
Media & Graphics Senior Analyst
Accenture
10.2016 - 03.2017
- Developed and executed paid search campaigns for various clients resulting in a 40% increase in overall conversion volume.
- Monitored and adjusted bid strategies to optimize campaign performance.
- Conducted thorough keyword research and competitor analysis to identify areas of opportunity and optimize campaign targeting.
- Utilized A/B testing to improve ad copy and landing page performance, resulting in a 20% increase in conversion rate.
- Collaborated with cross-functional teams to develop and implement comprehensive digital advertising strategies.
Freelance PPC Consultant
24Shots.com
03.2015 - 09.2016
- Led PPC for Silencer Air Plus — wireless follow focus, driving high-intent leads from filmmakers, videographers, and production houses.
- Built full-funnel Google Ads (Search, YouTube, Display) with brand, generic, and competitor keyword clusters around wireless follow-focus terms.
- Launched landing page and lead form funnels, A/B-tested headlines and ad copy, and optimized bids to improve conversion rate and lower CPL.
- Implemented conversion tracking for form submissions and call inquiries; used search term pruning and negatives to maintain lead quality.
- Results: Generated 220+ qualified leads at $35 CPL, improving lead volume by 8% and lowering CPL by 15% quarter-over-quarter.
Freelance PPC Consultant
Musafir Go India
12.2014 - 07.2016
- Planned and executed PPC campaigns for travel and holiday packages across major Indian cities (Goa, Kerala, Rajasthan, Himachal, and more).
- Managed Google Ads, Facebook Ads campaigns, generating a steady flow of qualified leads, and travel inquiries.
- Optimized campaigns through keyword research, ad copy testing, and bid strategies, achieving up to a 30% improvement in CTR and reducing the cost per lead (CPL) by 25%.
- Designed and implemented remarketing and display campaigns that increased repeat inquiries by 40%.
- Partnered with the travel agency team to align ad campaigns with seasonal demand, resulting in significant growth in bookings during peak travel periods.
Senior Process Associate
Spora Steria
10.2011 - 12.2014
- Assisted in the management and optimization of paid search campaigns for Scottish Widows.
- Conducted data analysis and generated reports to improve campaign performance.
- Performed in-depth keyword research and analysis to identify high-potential keywords for campaign targeting.
- Implemented conversion tracking and attribution models to accurately measure campaign effectiveness.
- Assisted in the development of digital advertising strategies to meet client objectives and maximize ROI.
Process Associate
DishTV India
09.2008 - 10.2011
- Managed DTH subscription in India via paid marketing.
- Managed and maintained campaigns across India to increase the subscription based satellite television.
- Designed and deployed paid ads on Google, resulting in a 10% revenue boost per quarter.
- Developed and maintained internal and external relationships that were critical to the company's growth and success.
- Assessed the strategies of competitors, while avidly working to increase our own productivity.
CSR
Essel Group
02.2005 - 08.2008
- Served as key point of contact for Airtel’s enterprise postpaid customers specifically using BlackBerry devices and services.
- Handled end-to-end support including technical troubleshooting, account management, and coordination with internal teams to ensure timely and secure service delivery.
- Provided dedicated support to enterprise clients for BlackBerry services, including BES/BIS configuration, email sync, and mobile connectivity issues.
- Assisted with corporate BlackBerry provisioning, deactivations, plan upgrades, and device replacements for high-value postpaid accounts.
- Troubleshot and resolved technical escalations related to Blackberry devices, coordinating with backend teams and BlackBerry support for SLA-based resolution.
Education
Diploma - Sales And Marketing
MESMI
Kolkata, India 04.2001 -
B.Sc - Geography
Calcutta University
Senior Secondary -
Kendriya Vidyalaya
KolkataSkills
Google Ads
Strengths
- Analytical Thinking, Utilized analytical skills to optimize PPC campaigns resulting in a 25% decrease in cost per acquisition.
- Problem Solving, Demonstrated problem-solving abilities by identifying and resolving issues in PPC campaigns resulting in a 15% increase in conversion rate.
- Attention to Detail, Paid meticulous attention to detail when managing PPC campaigns ensuring accurate tracking and reporting of key metrics.
Software
Jungle Scout
SEM Rush
Chat GPT
Zapier
CallRail
Zoho CRM
MailChimp
Timeline
PPC Expert
RNF Technologies Pvt Ltd
04.2017 - Current
Media & Graphics Senior Analyst
Accenture
10.2016 - 03.2017
Freelance PPC Consultant
24Shots.com
03.2015 - 09.2016
Freelance PPC Consultant
Musafir Go India
12.2014 - 07.2016
Senior Process Associate
Spora Steria
10.2011 - 12.2014
Process Associate
DishTV India
09.2008 - 10.2011
CSR
Essel Group
02.2005 - 08.2008
Diploma - Sales And Marketing
MESMI
04.2001 -
B.Sc - Geography
Calcutta University
Senior Secondary -
Kendriya Vidyalaya