Pradhnya Meshram
Mumbai
Summary
Dynamic and goal-oriented professional with a versatile skill set and over 10 years of experience delivering top-quality performance in multifaceted functions. Expertise in core marketing functions such as product management, training, promotion, demonstration, technical support, content writing, competitive analysis, new product evaluation, product promotions, product launches, event management, social media marketing, and vendor management. Highly motivated and efficient in achieving organizational goals. Proven track record in marketing communications, product marketing, brand management, and product management. Seeking new challenges to contribute expertise and drive exceptional results for the organization.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing Manager
Trivitron Healthcare Pvt Ltd.
Navi Mumbai
09.2021 - Current
- Develop and implement multi-platform marketing strategies to effectively market products
- Lead and manage marketing campaigns to promote products and services across various channels
- Introduce innovative ideas and creativity to enhance marketing initiatives
- Execute both offline and online promotional activities to boost brand visibility
- Provide continuous support and training to the team, ensuring they meet marketing requirements and develop their skills
- Prepare and manage marketing budgets in alignment with the organization's strategic goals
- Organize CMEs, dealer meets, conferences, and other key events to strengthen market presence
- Oversee vendor management for all marketing-related needs, ensuring quality and cost efficiency
- Drive the creation of impactful marketing collateral, guiding the team in content development
- Coordinate cross-functionally for PR activities, telemarketing, and social media marketing efforts
- Achievements: Recognized twice as Rockstar Employee of the Month, awarded a certificate of appreciation, and selected for the prestigious Young Turks Program
Group Product Manager
Collateral Medical Pvt Ltd.
07.2016 - 08.2021
- Create strategies to market product lines on e-commerce platforms to increase traffic and sales
- Coordinate with various cross functional team to analyze product requirement as well as product procurement (Domestic & Imports)
- Ensure optimal level of customer service and analyze customer requirements
- Manage corporate communications with multiple pharmaceutical companies' marketing & purchase managers
- Escalate customers' issues and provide sustainable solutions to customers
- Prepare order reports to keep track of all orders coming from corporate clients and analyze ensure smooth and fast shipment
- Train and mentor Product Executives for their respective categories
- Design pricing strategies to generate sales and meet market competition
- Monitor sales and forecast purchase requirements considering inventory management
- Design product promotional activities online and offline
- Keep knowledge of products to provide technical support to the sales force and the clients
- Add product width and product lines to increase options for prospective customers' choices
- Design, plan and manage branding activities for conferences at national and regional levels
- Participate in product promotional activities at conferences and understand the market competition
Assistant Marketing Manager
Preventine Life Care
03.2015 - 05.2015
- Meeting HNI clients - Doctors, Gymnasium Managers, Dieticians and Nutritionists
- Generating leads for the given product
- Performing promotional activities.
Product Specialist
Schiller Healthcare India Pvt Ltd.
01.2011 - 12.2012
- Responsible for providing technical support in tender business
- Performing comparative analysis with competitors' products
- Analyzing and evaluating new products before launch
- Suggesting the manufacturer for modifications in the equipment
- Assisting field engineers on product functionalities
- Assisting MARCOM department in technical writing of brochures and user manuals
- Training all India new sales engineers and non-technical staffs of Schiller Healthcare India Pvt Ltd
- Monitoring and keeping track record of all India demo equipment shipment, coordinate and manage the shipment as per requirement
- Expertise in Critical Care products like ECG, Defibs, Syringe Pumps, Patient Monitors, Holter's, BP Monitors, etc
- Including their respective consumables.
- Trained PG medical students at AFMC (Army Force Medical College) in Pune on a medical device (Holter)
- Participated in International level, National level, and regional level medical conferences like ISACON - 2011, CRITICARE - 2012, GIMACON - 2012 respectively held in India.
Education
P.G.D.M (Marketing) -
Chetana's Institute of Management & Research, AICTE, Mumbai
01.2015
B.E. (Biomedical) -
Mahatma Gandhi Mission's College of Engineering & Technology, Mumbai
01.2010
Skills
- Marketing campaign management
- Social Media Marketing
- Market Analysis
- Web Analytics
- Marketing campaign development
- Product Development
- Vendor Relations
- Competitor Analysis
- Brand Promotion
- Brand-building strategies
- Go-to-market strategy development
- Marketing campaigns
- Brand Development
- Advertising Management
- Strategic Planning
- Project Management
- Corporate Communications
- Customer Segmentation
- Campaign Management
- Digital Marketing
Certification
- Biomedical Instrumentation Maintenance by Govt. Polytechnic College
- Social Media Marketing Workshop by Forevision Academy
- Excel for managers Workshop by Forevision Academy
- Campus Achiever Certification by Forevision Academy
Summer Internship
Company Name: GCMMF- AMUL (Apr 2014 - Jun 2014)
Project Title: A study of retail outlets of Amul in specific region of Central Mumbai: Analyzing problems & Suggesting ways to increase the sales performance.
• Understanding retailers’ problems and Infrastructure Provision of retail outlets
• Placement of given products of different product category
• Perform CSR Activity
Off Summer Internship
Company Name: Eccentric Engine (Jan - Feb 2016)
Job Title: Community Manager - Brand Strategy
• Understanding digital marketing platforms – Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram
• Performing branding activities on all social media platforms
• Creating brand strategies and implementing them for campaigns on digital platform
• Handling ORM (Online Reputation Management) process
Company Name: WeChat (Mar 2014 – Apr 2014)
Job Title: Off-Summer Product Intern
- Identify and address problem areas within the WeChat app
- Increase traffic and user engagement on the platform
- Promote WeChat games and analyze consumer perceptions
In-Plant Training
Company Name: Fortis Hospital (July - Nov 2009)
Job Title: Jr. Biomedical engineer
Responsibilities:
- Respond to equipment breakdowns and perform routine maintenance
- Conduct regular checkups, prepare detailed checklists and reports
Projects
Company Name: Fore Vision (May 2014 –Apr 2015)
Project Title: Brand and Product Promotion as Campus Achiever
• Performing branding activities offline & online
• Promoting educational products of ForeVision
Company Name: Cipla (Feb 2014)
Event: National Conference at Chetana’s Institute of Management & Research
Project Title: CSR initiative for two villages
• Visited Gaicharanwadi and Modimalwadi villages to identify villagers’ problems
• Recommended sustainable solutions
Extracurricular Activities
• Representative of E-Cell Committee, Alumni Committee & National Conference at Chetana’s Institute of Management & Research (2013-2015)
• Secured 5-year completion certificate in classical dance form – Bharatanatyam, trained for 2 years in classical dance form – Mohiniattam and for 6 months in Latin-American dance form
• Participated in dance performance and sports in Reminiscence & Challengers events at Chetana’s Institute of Management & Research
• Won 3rd position in Intercollegiate Dance competition at MGM college of Engineering & Technology
Hobbies and Interests
Dancing, Travelling and Cooking
Timeline
Marketing Manager
Trivitron Healthcare Pvt Ltd.
09.2021 - Current
Group Product Manager
Collateral Medical Pvt Ltd.
07.2016 - 08.2021
Assistant Marketing Manager
Preventine Life Care
03.2015 - 05.2015
Product Specialist
Schiller Healthcare India Pvt Ltd.
01.2011 - 12.2012
P.G.D.M (Marketing) -
Chetana's Institute of Management & Research, AICTE, Mumbai
B.E. (Biomedical) -
Mahatma Gandhi Mission's College of Engineering & Technology, Mumbai
- Biomedical Instrumentation Maintenance by Govt. Polytechnic College
- Social Media Marketing Workshop by Forevision Academy
- Excel for managers Workshop by Forevision Academy
- Campus Achiever Certification by Forevision Academy
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