Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Pradhuman Panchal

New Delhi

Summary

Experienced Senior Associate driven to optimize processes and streamline operations for team efficiency. Decisive leader with an analytical and flexible approach to solving problems. I'm enthusiastic about taking on exciting new challenges. Dynamic communicator with a disciplined approach.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Senior Associate - Growth Marketing

BharatPe
10.2023 - Current
  • Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Managed complex communication channels (like WhatsApp, CleverTap, SMS & RCS) to ensure traffic management for marketing initiatives.
  • Utilized CRM tools to track customer interactions and behavior patterns, enabling personalized outreach efforts.
  • Established a robust analytics framework to measure campaign success, leading to more informed decisionmaking.
  • Managed budget allocation for various campaigns, ensuring maximum return on investment.
  • Increased brand awareness by implementing innovative marketing strategies and campaigns (like Referral programs, Flash-sales, Coupone codes etc).

Brand Marketing Associate

BharatPe
04.2022 - 09.2023
  • Contributed to successful brand campaigns such as #HaiYakeen, #IssTyohaarBadhegaVyapaar, and #MyShopMyAd together.
  • Managed creative projects from concept development through execution, ensuring on-time delivery of high-quality assets for use in marketing campaigns.
  • Managed the seamless running of the brand marketing operations.
  • Collaborating with creative people and content writers to aid with brand tonality.
  • Developed and implemented strategies to increase customer engagement.
  • Wrote engaging and successful marketing, advertising, and website copy.

Digital Marketing Executive

Label krisha
06.2021 - 03.2022
  • Updating the website on daily basis
  • Conducting research on competition and creating counter-marketing strategies
  • Brainstorm new ideas for increasing the brand's reach and growth on social media
  • Helping the brand to collaborate with other social media influencers for more traffic and viewers for the brand
  • Successfully able to provide a 27% boost to sales through dynamic campaigns
  • Provided optimal assistance to the General Manager and handled a variety of tasks
  • Creating and running ads for the brand and converting the viewers into final customers
  • With the use of skills like: Market Research, Facebook and Instagram Advertising Campaigns, Lead Generation, A/B Testing, PPC Optimization, Website Optimization.

Live Project Intern

Aditya Birla Fashion and Retail Ltd - Pantaloons
11.2021 - 11.2021
  • Competition mapping: Competition's Presence in the Market, Product offered, Comparison with 'Style Up', Mistry Audit of Style Up stores
  • Digitizing Marketing: Finding new ways of marketing in the new Normal, Creating strategy for Retail Marketing, Exploring Digital Marketing tools to drive walk-ins for the stores
  • Survey's to know the customer review.

Education

PGDM - Marketing

Institute Of Marketing and Management
01.2023

Bachelor of Business Administration - BBA - Marketing

JECRC University
01.2021

Skills

  • A/B Testing
  • Proficient in CleverTap 7 Meta
  • Project Management
  • Conversion Optimization
  • Cross-Channel Marketing
  • Funnel Optimization
  • Retargeting Campaigns
  • Google Analytics
  • Campaign Management
  • Strategic Planning

Websites

Certification

  • The Fundamentals of Digital Marketing
  • Google Analytics for Beginners
  • Mobile Engagement | Basic

Timeline

Senior Associate - Growth Marketing

BharatPe
10.2023 - Current

Brand Marketing Associate

BharatPe
04.2022 - 09.2023

Live Project Intern

Aditya Birla Fashion and Retail Ltd - Pantaloons
11.2021 - 11.2021

Digital Marketing Executive

Label krisha
06.2021 - 03.2022

PGDM - Marketing

Institute Of Marketing and Management

Bachelor of Business Administration - BBA - Marketing

JECRC University

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Pradhuman Panchal