Pradipta Kanade

Dynamic Marketing Manager with a proven track record at Truhealthy Wellness Pvt Ltd, excelling in campaign management and influencer engagement. Successfully developed pricing strategies that enhanced profitability while fostering customer loyalty. Adept at leveraging data analytics to drive strategic planning and achieve impactful marketing outcomes. A detail-oriented leader committed to brand-building success.

Date of Birth: 03/12/80

Proton Marketing Services, 05/01/04, 07/31/04, To find out the Information parameters needed by pharma marketing professionals while designing a communication strategy

Got early confirmation in 6 months in Cipla.

• Nicholas Piramal India Ltd, 11/01/03, 12/31/03, Evaluation & scope of Gardenal as a sedative, Surveying Gynecologists to determine the feasibility of Gardenal as a sedative
• Sun Pharmaceuticals, 12/01/03, 01/31/04, Understanding the treatment modalities for dry eyes, which involved meeting ophthalmologists to understand the same

• Flowing Ink Communications Pvt Ltd, 12/01/15, 05/31/20, Dissemination of clinical data in a lucid manner and translating it into interesting, creative campaigns, Coordinating with clients and internal team from the beginning of the project till the end deliverables, Coffee table booklets: customized healthcare print publications right from conceptualization till the end product, Specialty wise Booklets: Keeping doctors updated on various aspects of medicine, updates on medical news and trends, Visual Aids, Leave Behinds, Monographs, Posters, Leaflets, FAQ Booklets
• MGM School of Health Management Studies, 01/01/14, 05/31/15, Developed Syllabus, Rules and Regulation for effective functioning of the MBA program, Coordinator for MBA for carrying out academic and administrative activities, Implementing University examinations as per the centralized procedure, Project guide for internship and dissertation reports, Coordinator for AICTE approval of MBA (Pharmaceutical Management), Liaison with AICTE officials for approval, Prepared Detailed Project Report (DPR), Arrangement of necessary documents, Infrastructure as per AICTE norms, Organized marketing activities to launch Sleep Medicine and Research Centre in collaboration to University of Penn. Medicine
• Sun Pharma, 05/01/09, 12/31/13, Analyzing the market for the brands using the ORG and internals, Devising promotional theme for brands, Designing, implementation and execution of brand strategy which includes development of promotional inputs, scientific data, in clinic activities, Co-ordination with advertising and printing agencies, Conducting briefing and review meets, Maintaining customer contact through field work, Deployment of resources, Training of field force for better execution and support, Conference participation, Winter Campaign for Montek LC (Montelukast + Levocetirizine), To improve the performance of Montek LC, 10/01/12, 01/31/13, Winter Gift Campaign, Music Boat Campaign, Significant improvement in performance of Montek LC which further gave an impetus to achieve annual target, I Have Pride for Ivepred (Methylprednisolone), To increase noise level in the market & thereby MS, 04/01/10, 12/31/10, Print campaign highlighting the various cultures across India., Increase in Brand Awareness., A Class Apart for Winolap (Olopatadine), To increase market recognition for the brand., 07/01/09, 12/31/09, Print campaign which exhibited all possible class apart wonders of world.
• Cipla Protec, 05/01/05, 05/31/09, Brand portfolio comprising of brands across therapy areas of antibiotics, neuropathic pain management, antivirals, probiotics, Mission Z Campaign for Ziprax (cefixime), To increase the market share and visibility for Ziprax, 09/01/06, 02/28/07, Dawn to dusk Campaign, Mission Z Doctor’s Club, Substantial increase in brand revenue and thereby in the market share, Weekend campaign for Levoflox, To increase the market share and visibility for Levoflox, 07/01/07, 10/31/07, Weekend Activities: Ice cream, recipe books, interesting places booklet, An increase in the Levoflox sales