Pradnya Advait Harmalkar

· Client Management & Acquisition:

• Responsible for managing business operations and client relationships across Maharashtra.
• Engaged with clients to promote certifications and other initiatives, ensuring customer satisfaction and retention.
• Successfully pitched and onboarded clients for Co-branding, Metal QC, Education, and other strategic avenues.

· Branch Expansion & Operations:

• Spearheaded the opening of a new branch in Pune, including overseeing the market analysis and generating comprehensive projection reports.
• Managed end-to-end operations for the new office opening, from staffing to infrastructure setup.
• Achieved a 20% year-over-year revenue growth in the first year of the new branch’s operation.

· Client Growth & Relationship Management in BKC Jewellery Division:

• Re-engaged dormant clients in the BKC Jewellery Division, successfully reviving partnerships and driving continued business.
• Ensured the onboarding of new clients, contributing to a growing and diverse portfolio.
• Achieved a 15% month-on-month growth in client acquisition and revenue for the division

· Brand Partnerships & Collaborations:

• Identified potential brands for key integrations, including Jewellery Trend Report, Influencer Shoots, Thank You By The Way, and more, converting them into long-term partnerships.
• Developed and nurtured multi-level relationships with partners, ensuring mutually beneficial collaborations across various projects.
• Led the marketing efforts for projects by targeting the trade fraternity through Emailers, Trade Media Advertisements, and Whatsapp Messaging.
• Managed trade communications, regularly rolling out updates to increase awareness and keep stakeholders informed about ongoing initiatives.

· Luxury Jewellery Brand Relationship Building:

• Built strong, lasting relationships with over 100 top luxury jewellery brands across India.
• Identified and successfully collaborated with potential luxury brands for multiple high-impact projects.

· Training Program Development & Execution:

• Conducted in-depth analysis of market gaps and sales staff needs, creating tailored training content to upskill staff and enhance sales performance.
• Collaborated with partners to produce high-quality content, ensuring it aligned with the learning needs of the sales team.
• Worked closely with agencies to ideate and create diverse content forms for training purposes.
• Led the marketing of the training portal, generating awareness and driving registrations to boost the program's reach.

• Pitching for new business across different IPs of Radio City
• Ad space selling for 91.1FM
• Strategizing & pitching clients for business
• Closure of accounts and servicing clients to full satisfaction

· IIJS 2017, Signature 2018

• Managed the international visitor registration process, ensuring a seamless experience for attendees.
• Coordinated and executed roadshows across Maharashtra as part of marketing efforts to increase event visibility.
• Managed key VVIP clients and elite retailers, offering personalized services to enhance their event experience.
• Managed the entire international visitor process, ensuring smooth online and on-site registration for international attendees.
• Coordinated the logistical arrangements and managed on-ground operations for international delegates, ensuring a seamless experience for attendees from various countries.

· INDIA GOLD & JEWELLERY SUMMIT 2017 & 2018:

• Led the complete registration process, overseeing smooth and efficient sign-ups for participants.
• Extended invitations to top retailers, jewellery designers, and associations across India, significantly increasing participant numbers.
• Managed the on-ground registration process, ensuring operational efficiency during the event.

· Retail Jeweller India Awards (2010, 2011, 2014, 2015, 2016):

• Led the registration and participation efforts, successfully enrolling over 200 top jewellers from across India.
• Collaborated closely with retailers to ensure quality entries and finalization of award submissions.
• Finalized jury members for the awards, bringing on high-profile figures such as Michelle Poonawala, Nawaz Gautam Singhania, Laila Khan Furniturewalla, and Rouble Nagi.
• Managed the on-ground execution of the event, including the jury meet and awards ceremony.
• Oversaw marketing and branding efforts, driving visibility and attendance for the event.
• Managed guestlist coordination, ensuring a smooth and VIP experience for all attendees.
• Supervised the production of the televised episode, ensuring full content edit and sponsor deliverables were met.

· Retail Jeweller India Forum 2016:

• Drove registrations from over 100 retailers, representing businesses worth around 40 lakhs.
• Led the marketing efforts for the forum, increasing awareness and driving participation.
• Facilitated networking sessions on event day, fostering meaningful interactions between registered retailers and sponsors.

· Trendsetters 2014:

• Managed participating manufacturers, ensuring smooth coordination and participation in the event.
• Organized model and jewellery photoshoots for the event catalogue.
• Sent out invitations to retailers, securing strong attendance and engagement.
• Oversaw celebrity management for the event, ensuring seamless execution.
• Coordinated the fashion show organization, ensuring high-quality production and execution.

· Trade Launch of Evara, Platinum Bridal Jewellery Brand:

• Managed invitations for select retail jewellers for the exclusive buyer-seller meet.
• Coordinated hospitality arrangements for retail attendees to ensure a premium experience.
• Managed training workshops across 7 cities, ensuring the efficient delivery of product knowledge & training.

· Retail Jeweller Magazine (Sept-Oct Issue Onwards):

• Worked on content acquisition from retailers across India, curating relevant and engaging material for the magazine.
• Planned the complete editorial layout and ensured timely delivery of the magazine.
• Collaborated closely with the studio department to ensure accurate and aesthetically appealing layouts.
• Ensured the timely distribution of magazine copies to featured retailers.
• Strategized and planned future editions, overseeing the allocation of articles and content planning for subsequent issues.

• Worked on B2B exhibitions for Chennai, Hyderabad, Kolhapur, and Delhi
• Inviting top retailers as hosted buyers
• Managing their hospitality
• Working on the branding and marketing material
• Meeting top retailers in Mumbai and inviting them to different shows

• Identified and generated leads for PR services, targeting potential clients in need of effective public relations strategies
• Successfully pitched services to potential leads, articulating the benefits and value of PR solutions
• Converted 3 leads into clients within a 2-month period, securing business worth approximately 10 lakhs on both project-based and retainer agreements

GPA: 67

GPA: 56.37