PRADNYA SINHA

Key Account(s)

Vi business (erstwhile Vodafone Enterprise)

KRAs

• Rolled out initiatives to establish Vi business as more than telecom
• Developed sharp, differentiated strategy for each audience group- SMBs, MSMEs, and National corporates

Key Accounts:

• Mahindra Mojo
• National Geographic
• Axis Bank

KRAs

• Creating and managing positive brand experiences
• Proactive initiatives for consistent brand engagement
• Digital and Social media strategy to leverage tactical opportunities

Key Accounts:

• Pidilite

• Unilever

• Camlin

• Ruchi Soya

• Racold

• Mother’s recipe

KRAs

• Developing offline and online brand properties to drive brand salience
• Strategic inputs to leverage tactical opportunities
• Evaluating and optimising digital assets

Key Accounts:

• Hypercity

• Westside

• Unilever

KRAs

• Translating Analytics data to customer insights

• Developing strategic and measurable business actionables

• Applied models like Dunhumby segmentation model to create effective CRM programs

Key Accounts:

• Marico: Parachute Advansed Hair and Skin portfolio

• J&J: Stayfree

• Western Union Money Transfer

KRAs

• Parachute Skin care: Launch and grow a new category portfolio
• Parachute Hair care: Reinstate brand relevance and oiling regime
• Stayfree: Appropriate larger hygiene issues and their effect on overall development of women
• WU: Maintain the brand's top of min position via tactical initiatives

Key Accounts

• General Mills International

• GCMMF ( Amul)

• Future Group portfolio

• Kama Schachter

• Kimberly Clark

KRAs

• Planning and development of Amul’s India, a book dedicated to the Milkman of India, Dr Varghese .
• Establishing dy works as a strategic partner amongst key clients
• Developing Organic and Inorganic growth opportunities

Key Accounts

• Ariel: Procter & Gamble

• Savlon: Johnson & Johnson

• Pillsbury: General Mills India

• Leela Hotels

KRAs

• Driving creative and communication excellence as a core player in the Saatchi & Saatchi AAI leadership team on Ariel

• Partnering General Mills India to develop region specific strategies for conversions from chakki atta to packaged atta

• Establish Savlon as a preferred anti-bacterial soap

Key Accounts:

• Godrej Corporate
• Godrej Appliances
• Balsara

KRAs

• Redesigning Godrej brand identity across Godrej Industries
• Spearheading the launch of Godrej washing machines
• Re-launch of Promise toothpaste

Key Account:

• Nihar hair oil : Unilever

KRAs

• Proactively initiated product development and re-positioning strategy for the brand now known as Nihar Naturals range.

Key Accounts

• Close-up

• Heinz

KRAs

• Developed the Close-up Antakshari property, creating the regional variants and appropriating to the brand

Key Accounts:

· Ariel and Tide: P&G

KRAs

• Developed and executed an activation campaign to bring the Ariel Husbands' campaign to life
• Implemented retail campaign using grocers' goodwill
• Leveraged popularity of cricket to highlight brand benefits
• Launched Tide in the international format of Doorstep Challenge

Brands:

• MFD: Horlicks and Boost

• OTC: Crocin and Tums

KRAs

Improve the sales and distribution process for East Delhi

Retail launch and Visibility strategy for Crocin