PRADUMN CHATURVEDI
Delhi NCR
Summary
Senior Marketing Specialist 11+ years of experience in Consumer Durable, Handset and Building segment industry. Proven record in managing product launches with end-to-end marketing activities that increase brand awareness and sales.
Overview
5
5
years of post-secondary education
Work History
Senior Marketing Specialist
Xiaomi Technologies India Pvt Ltd
01.2019 - 1 1
- Social Media: - Managing social media handle and paid promotions with admin rights on Facebook and Instagram region accounts
- Trade Marketing:- Responsible for planning and executing end to end marketing activities across all channel
- Channel handling: - MIPP, Mi Home, LFR, Alternate Channel, RRF, LFR and Mi Store/Studio
- Virtual Merchandising:-Responsible for Virtual Merchandising team performance and its score %- month on month basis with 100% adherence to planogram
- Product Launches: - Launched 22 models successfully, instrumental in establishing Redmi and Xiaomi brand in market
- Store Launch: - Responsible for Store launch, Studio launch and MI Home and its sell out performance
- Budget Handling: - Handling Budget both for National and regional channel with special focus on RRF and LFR partners
- Vendor Management: - Managing vendor and audit process to ensure policy adherence, Increased efficiency and maximized savings by negotiating vendor contracts
- Competition Mapping:- Monitored trends in social media, industry and competitive landscape to create new material.
Customer Marketing Manager
Akzonobel India Ltd
03.2016 - 09.2019
- Managing Color Guru Loyalty Program in ROMG- 3000 Contractors
- Responsible for increase Brand Pull and Demand for Products
- Managing “Professional Painting Service” in ROMG
- Increase in sell-out via Contractors and Architects engagements- 22% increase
- Responsible for product performance of focused portfolio- Got new product contribution @ 15%
- Handling Product launches and BTL activities- Launched 8 Products
- Responsible for Products workshop and dealer/Contractor's meets
- Responsible for Society activities and Trade fair
- Handling team of 5 on roll employees and 24 off roll employees
- Key Accomplishments Overall -16% growth in Sell Out on 2017 base
- Highest PPS business in complete region, growth at 60% 1000 new contractors added
Asst. Marketing Manager
HCL Technologies
12.2013 - 03.2016
- Handling end to end marketing responsibility of designated channels and areas for Mumbai plus Rest of Maharashtra- Rural and Urban
- Managing an external team of agencies, merchandisers, and vendors
- Doing training of Promoters and heading surprise audit
- Executing marketing activities across Sales Channels
- Responsible for key marketing initiatives and product launches for complete geographical territory
- Acting as interface between sales and marketing team
- Visual merchandising, Planogram consistency
- Drive VINO (Visibility Index for Nokia Outlets) for category
- Key Accomplishments Increased VINO scores percentage to 95% from 60%
- Lead successful Changeover of Microsoft in Rest of Maharashtra
- Successfully launched 12 Mobile in selling territory
- Have run multiple campaigns like:- Microsoft Talent Hunt, Knock out on Wheels, Lumia Bhecho, Lumia
Marketing In charge
EUREKA FORBES LTD
10.2012 - 12.2013
- Deployment and training of ISP (In shop promoters) to increase the Sellouts
- Preparing monthly incentive plans for ISP and Sell force
- Preparing and maintaining Quarterly marketing budget and executing it
- The planning roadshow, in social activity, Consumer Electronic Fair/Exhibition, Dealer and Distributor meet to promote the brand and increase awareness of Eureka Forbes Products
- Increasing Brand visibility in and around the potential outlets
- Key Accomplishments Increased average sells out from 16pcs per counter to 22 pcs per counter per month
- Awarded best Marketing in charge for two quarters
- Done tie-ups with Vijay Sale and Jambo for in-store display and Gondolas setup
- Successfully Launched 4 products in UV and RO category
- Manage the team of 120+ promoters with India's highest productivity.
Sr. Product Executive
Nilkamal Furniture
Mumbai
01.2010 - 03.2011
- Supporting sales team in execution of trade marketing programs
- Developing marketing plans in line with product group strategies and execution of plans
- Managing product pricing and profitability of product group
- Coordination with supply chain on product availability as per forecast
- Creating and driving go-to-market plan for each product launch
- Monthly forecast of products to maintain supply and demand coordination
- Tracking consumer and market insights to develop marketing programs to drive VAP sales
- Drive support activities for new product categories
- Making of POP material likes leaflet, catalog, broacher, danglers, etc
- Doing Showroom and in-house branding for Nilkamal furniture range
- Coordinate with marketing communication team and ad agencies to develop and execute BTL plans
- Monthly and quarterly sales analysis and reporting
- Key Accomplishments Successfully launched 6 products in VAP-Manufacture category from period of Feb, launching 6 products helped VAP category to reach total growth of 140% (From 20 cr to 48 cr) Successfully launched 8 new products in Office seating solution range and contributed 10 cr in total
- AP portfolio.
Education
MBA - Marketing
ITM-BUSINESS SCHOOL
Navi Mumbai 05.2008 - 04.2010
B.COM -
COMMERECE COLLEGE - Rajasthan University
06.2004 - 05.2007
Skills
Vendor Management
undefinedTimeline
Senior Marketing Specialist
Xiaomi Technologies India Pvt Ltd
01.2019 - 1 1
Customer Marketing Manager
Akzonobel India Ltd
03.2016 - 09.2019
Asst. Marketing Manager
HCL Technologies
12.2013 - 03.2016
Marketing In charge
EUREKA FORBES LTD
10.2012 - 12.2013
Sr. Product Executive
Nilkamal Furniture
01.2010 - 03.2011
MBA - Marketing
ITM-BUSINESS SCHOOL
05.2008 - 04.2010
B.COM -
COMMERECE COLLEGE - Rajasthan University
06.2004 - 05.2007
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