Pradyut Asthana
Hyderabad
Summary
Professional with a robust background in marketing, business development, and event management. With experience as a Marketing Executive at Novulis, BDA at Byju’s, and Operations & Vendor Manager at Celebrate Events, I bring a diverse skill set in crafting effective social media strategies, managing multi-channel campaigns, and optimizing engagement. Proficient in tools like ZoomInfo, Phantom Buster, and Microsoft 365 Suite, as well as social media platforms and analytics tools. Known for delivering impactful content, managing vendor relationships, and driving measurable results across digital and traditional media.
Overview
8
8
years of professional experience
Work History
Marketing Executive
Novulis
Hyderabad
08.2023 - Current
- Oversaw execution of a variety of marketing campaigns resulting in a 30% increase in brand visibility and greater client participation on both traditional and online platforms.
- Executed targeted marketing tactics to specific demographics, leading to a 20% surge in qualified leads.
- Collaborated cross-functionally with various teams including sales, product, and creative to achieve unified messaging and goal alignment.
- Enhanced campaign outcomes and optimized future efforts through the use of data analytics, leading to a 15% increase in key performance metrics.
Business Development Executive
Byjus
Hyderabad
04.2022 - 06.2022
- Identified, nurtured, and converted prospects, leading to a rise in enrollments for Byju’s educational programs.
- Built and maintained strong relationships with prospective clients.
- Delivered product insights and tailored solutions to meet customer needs, increasing sales conversion rates.
- Worked with cross-functional teams to achieve goals.
Event Manager
Celebrate Events
Hyderabad
03.2017 - 03.2019
- Coordinated with over 50 vendors to ensure timely, cost-effective service delivery, supporting the seamless execution of events.
- Managed logistics for large-scale events, ensuring flawless planning and execution, which resulted in a 100% client satisfaction rate.
- Negotiated vendor contracts and managed event budgets, cutting costs by 10%, while maintaining high-quality service.
- Handled last-minute event challenges and operational issues, ensuring smooth event flow and successful outcomes.
Education
Google Ads For Beginners - Google Ads And Analytics
Coursera
Coursera01-2024
B.com Advertising -
St Marys
Hyderabad, Yousufguda03-2023
Diploma - Event Management
Rachna Utsov
Hyderabad03-2020
Some College (No Degree) - The Strategy of Content Marketing
UC DAVIS
Coursera01-2019
Skills
- Marketing Plan Development
- Campaign Strategy & Execution
- Social Media Management & Engagement
- Content Creation & Event Planning
- Data-Driven Marketing Analytics
- Presentation & Reporting
- Account & Vendor Management
- Cross-Functional Collaboration
- ZoomInfo & Phantom Buster
- Microsoft 365 Suite (Excel, PowerPoint, Word)
- Facebook & Instagram Ads
- Canva & Adobe Creative Suite
Timeline
Marketing Executive
Novulis
08.2023 - Current
Business Development Executive
Byjus
04.2022 - 06.2022
Event Manager
Celebrate Events
03.2017 - 03.2019
Google Ads For Beginners - Google Ads And Analytics
Coursera
B.com Advertising -
St Marys
Diploma - Event Management
Rachna Utsov
Some College (No Degree) - The Strategy of Content Marketing
UC DAVIS
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