Prafful Saxena
Creative Director- Art
Gurgaon
Summary
As a Creative Director in Art, I possess over 9 years of experience working with top agencies and companies such as Reckitt (Durex Veet, Harpic, Mortein), GSK(Horlicks, ENO, Otrivin) Microsoft and Xbox, Burger King, Pepsico. My expertise lies in leading and managing teams while closely collaborating with strategists, information architects, and tech experts to craft compelling 360-degree experiences across digital platforms. Additionally, I specialize in providing art direction for films, developing design concepts, and curating brand campaigns and films for Durex, Mamaearth, Fortis and many more.
Overview
9
9
years of professional experience
2
2
Certifications
Work History
Creative Director
ODN Digital Services
09.2023 - 01.2024
- Brands handle: Too yum, Nutralite, Panasonic, Hindware, Drools and Orient. Enhance client experience with agency, leads the client presentation, briefs, pitches ideas.
- Mentored the team of art directors and motion graphics, fostering professional growth and enhancing overall team capabilities.
- Collaborated with stakeholders to define project vision and ensure alignment with business goals.
- Negotiated vendor contracts, securing favorable terms that contributed to cost savings.
Creative Director
Havas Creative
01.2022 - 08.2023
- Brand Handle: Durex, Veet, Mamaearth and Fortis.
- Managed campaigns, product launches and flims with specific focuses in order to meet customer needs and creative visions for the alocated brands.
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
- Created creative briefs and timeline to manage creative process from concept to completion.
Senior Visual Designer
DeHaat (Agrevolution Pvt. Ltd.)
08.2020 - 01.2022
- Handle end to end digital branding of the brand. Manage all the social media channel, website creatives and performance marketing ads.
- Coordinated with copywriters and content strategists to create cohesive visual narratives that aligned with company messaging goals effectively.
- Assisted in rebranding efforts by creating new logo designs and visual identity elements, resulting in a fresh look that resonated with target audiences.
- Contributed to the creation of a comprehensive style guide which streamlined collaboration between designers and developers, improving overall project efficiency.
Senior Art Director
Glitch (GroupM, WPP Network Agency)
02.2019 - 08.2020
- Brand Handle: GSK's entire Horlicks portfolio, Eno, Otrivin, Philips
- Started leading the team of 4 people including senior designers and motion artists. Collaborate with copywriters and strategist and create award worthy content for brands.
- Maintained a high level of design quality across all projects, resulting in numerous industry awards and recognition.
- Increased social media engagement by designing eye-catching visials to specific platforms and audiences.
Art Director
Havas Creative
09.2017 - 11.2018
- Brand Handle: Durex, Veet, Harpic and Mortien
- Contributed to creative process through original ideas and inspiration.
- Lead the the real-time marketing social media team that sits out of the client’s office where I optimize the social media campaigns.
- Successfully able to create an impact on the increase 40% in sales of Durex with 9 months by using insight and strategically build concept. A successful example is the launch campaign of Durex Air.
Senior Designer
Autumn Worldwide
10.2015 - 11.2016
- Implemented best practices in design principles, contributing to high-quality deliverables consistently meeting deadlines.
- Developed innovative design concepts, resulting in higher client satisfaction.
- Communicated effectively with clients throughout the design process, ensuring alignment of expectations and deliverables.
Education
Advanced Diploma - Specialization in Graphics And Motion Graphics
TGC Multimedia And Animation
Delhi 04.2001 -
Bachelor of Arts - Multimedia And Animation
Mahatma Gandhi University
Delhi, India 04.2001 -
Skills
Design leadership
undefinedCertification
Adobe Cretified Associate in Photoshop and Visual Communication
Timeline
Creative Director
ODN Digital Services
09.2023 - 01.2024
Creative Director
Havas Creative
01.2022 - 08.2023
Senior Visual Designer
DeHaat (Agrevolution Pvt. Ltd.)
08.2020 - 01.2022
Senior Art Director
Glitch (GroupM, WPP Network Agency)
02.2019 - 08.2020
Art Director
Havas Creative
09.2017 - 11.2018
Senior Designer
Autumn Worldwide
10.2015 - 11.2016
Advanced Diploma - Specialization in Graphics And Motion Graphics
TGC Multimedia And Animation
04.2001 -
Bachelor of Arts - Multimedia And Animation
Mahatma Gandhi University
04.2001 -
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