Prafful Saxena
Creative Director- Art
Gurgaon
Summary
Award-recognised Creative Director with 12+ years architecting high-impact brand
ecosystems across FMCG, D2C, pharma, and consumer electronics. Proven track
record of translating business briefs into culturally resonant 360° campaigns — from
product packaging and ad films to performance creatives and e-commerce content —
for brands including Durex, Horlicks, Mamaearth, Too Yum, Nutralite, and Orika Spices.
Equally fluent in art direction and marketing strategy; known for building and mentoring
creative teams that consistently win pitches and industry recognition.
Overview
12
12
years of professional experience
2
2
Certifications
Work History
Creative director Marketing
Praras Spices
Gurugram, Haryana
05.2024 - Current
- Built Orika’s brand identity and communication system from scratch, contributing to 4x revenue growth within one year.
• Conceptualised and launched 20+ NPDs across new spice and seasoning categories — led end-to-end packaging design, category positioning, and differentiator strategy for each SKU from brief to market.
• Drove Amazon & Flipkart channel performance through e-commerce creatives, A+ content, and listing optimisation, achieving a 3.4% average CTR against category benchmarks.
• Built and scaled social, Meta ads, quick-commerce, and offline retail assets, developing a unified visual language across Blinkit, Zepto, modern trade, and HoReCa verticals.
Creative Director
ODN Digital Services
New Delhi, India
09.2023 - 01.2024
- Brands handle: Too yum, Nutralite, Panasonic, Hindware, Drools and Orient. Enhance client experience with agency, leads the client presentation, briefs, pitches ideas.
- Mentored the team of art directors and motion graphics, fostering professional growth and enhancing overall team capabilities.
- Collaborated with stakeholders to define project vision and ensure alignment with business goals.
- Negotiated vendor contracts, securing favorable terms that contributed to cost savings.
Creative Director
Havas Creative
Gurgaon
01.2022 - 08.2023
- Brand Handle: Durex, Veet, Mamaearth and Fortis.
- Managed campaigns, product launches and flims with specific focuses in order to meet customer needs and creative visions for the alocated brands.
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
- Created creative briefs and timeline to manage creative process from concept to completion.
Senior Visual Designer
DeHaat (Agrevolution Pvt. Ltd.)
Gurgaon
08.2020 - 01.2022
- Handle end to end digital branding of the brand. Manage all the social media channel, website creatives and performance marketing ads.
- Coordinated with copywriters and content strategists to create cohesive visual narratives that aligned with company messaging goals effectively.
- Assisted in rebranding efforts by creating new logo designs and visual identity elements, resulting in a fresh look that resonated with target audiences.
- Contributed to the creation of a comprehensive style guide which streamlined collaboration between designers and developers, improving overall project efficiency.
Senior Art Director
Glitch (GroupM, WPP Network Agency)
Gurgaon, India
02.2019 - 08.2020
- Brand Handle: GSK's entire Horlicks portfolio, Eno, Otrivin, Philips
- Started leading the team of 4 people including senior designers and motion artists. Collaborate with copywriters and strategist and create award worthy content for brands.
- Maintained a high level of design quality across all projects, resulting in numerous industry awards and recognition.
- Increased social media engagement by designing eye-catching visials to specific platforms and audiences.
Art Director
Havas Creative
Gurgaon
09.2017 - 11.2018
- Brand Handle: Durex, Veet, Harpic and Mortien
- Contributed to creative process through original ideas and inspiration.
- Lead the the real-time marketing social media team that sits out of the client’s office where I optimize the social media campaigns.
- Successfully able to create an impact on the increase 40% in sales of Durex with 9 months by using insight and strategically build concept. A successful example is the launch campaign of Durex Air.
Senior Designer
Autumn Worldwide
Gurgaon, India
10.2015 - 11.2016
- Implemented best practices in design principles, contributing to high-quality deliverables consistently meeting deadlines.
- Developed innovative design concepts, resulting in higher client satisfaction.
- Communicated effectively with clients throughout the design process, ensuring alignment of expectations and deliverables.
Education
Advanced Diploma - Specialization in Graphics And Motion Graphics
TGC Multimedia And Animation
Delhi 04.2001 -
Bachelor of Arts - Multimedia And Animation
Mahatma Gandhi University
Delhi, India 04.2001 -
Skills
Design leadership
Creative Direction
Art Direction
Communications strategies
E-commerce
Marketing Communications
Creative team leadership
Motion graphics
Design understanding
Advertising Campaigns
Brand Messaging
Social Media Strategy
Client Relations
Certification
Adobe Cretified Associate in Photoshop and Visual Communication
Timeline
Creative director Marketing
Praras Spices
05.2024 - Current
Creative Director
ODN Digital Services
09.2023 - 01.2024
Creative Director
Havas Creative
01.2022 - 08.2023
Senior Visual Designer
DeHaat (Agrevolution Pvt. Ltd.)
08.2020 - 01.2022
Senior Art Director
Glitch (GroupM, WPP Network Agency)
02.2019 - 08.2020
Art Director
Havas Creative
09.2017 - 11.2018
Senior Designer
Autumn Worldwide
10.2015 - 11.2016
Advanced Diploma - Specialization in Graphics And Motion Graphics
TGC Multimedia And Animation
04.2001 -
Bachelor of Arts - Multimedia And Animation
Mahatma Gandhi University
04.2001 -