PRAFUL DAYANAND SHETTY
Virar West
Summary
Results-driven professional with 9+ years of experience in Supply Chain Management, Operational Excellence, and revenue growth management. Targeting a challenging role in a dynamic organization where to leverage the leadership skills, rich experience, and innovative thinking to drive strategic initiatives and add value to the organization.
Accomplished strategic leader with expertise in Supply Chain Management, Planning, Last Mile Operations and Logistics, Warehouse Management, Inventory, People Management, and CRM. Successfully established a distribution network in Indonesia for a large beverage conglomerate, defining KPIs and coverage topology for each player. Led the development and launch of the entire last mile logistics network for Amazon Fresh operations in the western part of India for building Same-day delivery network. Transformed Supply Chain Management from a functional role to a strategic role, implementing vision, policies, systems, processes, strategies, and solutions that led to profitable and sustainable growth. Proven track record in purchase and procurement of materials, implemented warehouse rationalization strategies, and negotiated prices with domestic vendors without compromising on quality. Skilled in driving business growth objectives, optimizing the value chain, and turning around businesses for long-term success. Visionary leader with expertise in strategic planning, cost control, cultural and organizational diversity management, and market analysis.
Overview
13
13
years of professional experience
2023
2023
years of post-secondary education
4
4
Languages
Work History
Supply Chain & Operations
Ernst & Young
- Led a team for a project with a prominent Dairy MNC on a Revenue Growth Management (RGM) for EMEA region resulting in revamp of trade terms for Hero SKU's improving revenue by 12% in the first phase of deployment
- Project Management Officer (PMO) for an North American apparel brand, providing critical support for their Supply Chain Suite upgrade project across APAC region
- Enabled a leading beverage organization in Indonesia to restructure their distribution network leading to significant boost in the efficiency, expanded market reach nationwide, and lowered operational expenses
- Involved in process improvisation and lag reduction for leading Japanese beauty brand to enhance their PR-PO process which resulted in lead time reduction by 66%
- Led Continuous Process Improvement (CPI) initiatives across people, process, technology, and sustainability areas
Senior Manager Supply Chain Design
Flipkart,India
05.2024 - Current
- Planning and collaborating with stakeholders for development of Annual Operating plan for the operations with short, medium and long term view.
- Collaborating with Linehaul for creating and implementation of restructured grid networks between First Mile, Mother hub and Last mile with focus on speed and cost optimization.
- Collaborated for designing and implementation of new structure called as Intermediate Processing Center (IPC) merging certain process from Mother hub and Last mile resulting into cost optimization and speed improvement.
- Planned and executed growth and expansion strategy for the zone charting out improved coverage for the organization own network.
- Collaborated for development of new seller pick-up model which supported in improving D1 speed with inculcation of new pick-up model and improving overall data
- Keeping cost optimization at core with focus on innovative approach towards process and network design.
- Collaborating with central team for improvement in network speed thereby eliminating D+7 promises to customer across West zone.
- Capacity planning for sale event taking into consideration 4M methods for manpower,infra,process with focus on "to-be state".
City Manager- GSF Network (Amazon Fresh & SSD)
Amazon
08.2015 - 10.2022
- Spearheaded logistics operations (last Mile) in the Western region, with a particular emphasis on Maharashtra and Gujarat, effectively establishing a robust coverage grid structure and designing specialized processes to support the Amazon Fresh program and regional coverage
- Developed delivery model for Amazon Fresh, resulting in a 24% increase in delivery associate productivity and 17% reduction in route- level costs
- Formulated strategies for new facilities in the Fresh and SSD (Sub Same Day) network, ensuring alignment with Amazon's population distribution and meeting the specific requirements of business and category teams
- Achieved improvement in Cost Per Order (CPO) by 17%, improving network agility and development of 3PL partner in collaboration with internal and external stakeholder
- Managed costs through lean principles and continuous improvement of delivery channels
- Key Result Areas - Supply Chain Management: Led cross-functional teams responsible for the entire spectrum of Supply Chain Management activities
- Ensured on-time-in-full (OTIF) supplies against the customer order maintaining perfect delivery rates
- Negotiated with vendors/suppliers for materials, pricing, and sourcing, evaluating performance based on quality, cost, delivery (QCD), and service
- Coordinated with external agencies for delivery service partner commercial negotiations, contract preparation, cost estimates, and service contracts; negotiated with delivery service partners to optimize cost, delivery time, and conditions
- Collaborated with all 3PL partner for performances improvement by utilizing scorecard to enhance customer experiences with the program
- Key Result Areas - Operations: Initiated and managed complex departmental work, implemented governance models and drove continuous improvement in metrics, SOPs, KPIs, and SLAs
- Mapped business requirements, implemented efficient processes, reduced processing time, and identified improvement areas to enhance customer satisfaction
- Identified operational risks and controls, designed systematic audit processes based on company-wide risk assessments, in alignment with senior management directives
Area Manager – GSF Network (Amazon Fresh and SSD)
Amazon
08.2016 - 09.2019
- Collaborated closely with senior leadership to successfully launch Amazon Now in Mumbai, concurrently establishing a network of 22 third-party partners, including renowned hypermarkets such as Star Bazar, Big Bazar, and HyperCity
- Pioneered the CT Now project in Mumbai in December 2017, actively participated in the development of hub and spoke model for the program and built the last mile logistics network
Team Lead –Last Mile Operations
Amazon
08.2015 - 08.2016
- Spearheaded productivity planning and executed actionable strategies in collaboration with Area Managers and Territory Leads
- Was part of team which lead to the transition to an express mode of working, designed to handle higher premium deliveries efficiently with inculcation of On-Road-Dynamic Transfer principles
Asst. Manager – Operations
Jubilant FoodWorks
08.2013 - 07.2015
Shift Supervisor
Oakwood Premier
12.2011 - 06.2013
Education
MBA - Global Operations
Deakin University
05-2024
Operations Management Certification - undefined
IMT Ghaziabad
Lean Six Sigma Green Belt Certification - undefined
KPMG
Bachelor of Science - undefined
Mumbai University
Skills
Supply Chain Management
Personal Information
Date of Birth: 04/18/89
Education Certifications
- MBA (Global Operations), Deakin University, 2023
- Operations Management Certification, IMT Ghaziabad, 2021
- Lean Six Sigma Green Belt Certification, KPMG, 2020
- Bachelor of Science, Mumbai University, 2011
Timeline
Senior Manager Supply Chain Design
Flipkart,India
05.2024 - Current
Area Manager – GSF Network (Amazon Fresh and SSD)
Amazon
08.2016 - 09.2019
City Manager- GSF Network (Amazon Fresh & SSD)
Amazon
08.2015 - 10.2022
Team Lead –Last Mile Operations
Amazon
08.2015 - 08.2016
Asst. Manager – Operations
Jubilant FoodWorks
08.2013 - 07.2015
Shift Supervisor
Oakwood Premier
12.2011 - 06.2013
Supply Chain & Operations
Ernst & Young
Operations Management Certification - undefined
IMT Ghaziabad
Lean Six Sigma Green Belt Certification - undefined
KPMG
Bachelor of Science - undefined
Mumbai University
MBA - Global Operations
Deakin University
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