Praful Thakare

Seller Service Monetisation:

• Led seller service monetisation efforts, driving bottom-line growth through strategic initiatives.
• Developed and executed monetisation programs tailored to different seller cohorts.

New Seller Ignite Program and Engagement:

• Discovered and addressed the cold start issue for new sellers, implementing strategies to increase their initial activity and engagement.
• Successfully increased the transacting percentage of new sellers, driving higher participation and sales on the platform.
• Improved Ad to GMV ratio, achieving a sustainable growth from 1% to 2.5%, driving significant revenue enhancement.

Data Analysis and Monetisation:

• Conducted in-depth data analysis related to GMV, Ads, Active Listings, and Instock count to support the monetisation charter.
• Extracted and analyzed key metrics such as impressions, CTR, Ad to Cart, and PPV view to inform and optimize monetisation strategies.
• Utilized data-driven insights to enhance advertising performance and drive revenue growth.

Process and Financial Management:

• Successfully drove P&L for the assigned process, ensuring financial targets were met and exceeded.
• Strategically managed resources and budgets to optimize cost efficiency and maximize profitability.

Metrics and Performance Management:

• Led initiatives to drive RnP metrics, resulting in significant improvements in process performance and customer satisfaction.
• Implemented performance tracking systems to monitor key metrics and ensure alignment with business goals.

Team Leadership and Management:

• Effectively led a team of 150+ members across 3 processes, fostering a collaborative and high-performance culture.
• Provided mentorship and development opportunities to team members, enhancing overall team capability and engagement.

Seller Onboarding and Fulfillment:

• Oversaw the seller onboarding process on the marketplace, ensuring a seamless and efficient experience for new sellers.
• Managed fulfillment onboarding for newly onboarded sellers, streamlining operations to improve service levels and delivery times.

Cataloging Services:

• Delivered cataloging services for high-tier sellers, ensuring accurate and comprehensive product listings.
• Worked closely with sellers to enhance their catalog quality, driving increased visibility and sales on the marketplace.

Return Experience Optimization:

• Collaborated directly with organizational leaders within the function and 3PL partners to enhance the return experience.
• Drove returns metrics by identifying operational bottlenecks and devising strategies and action plans for course correction.

Process Design and Improvement:

• Designed user-centric, cost-effective, scalable processes aligned with business strategy to enhance operational efficiency.
• Managed stakeholder relationships, leading five different lines of business in an omnichannel environment.

Cross-functional Collaboration:

• Partnered with analytics, product, fulfillment, 3PL, and leadership teams to improve user experience and reduce business costs.
• Demonstrated expertise in problem-solving, data analysis, performance reporting, and cross-functional execution.

Key Responsibilities:

• Led initiatives to optimize returns processes, contributing to improved customer satisfaction and reduced return-related costs.
• Conducted thorough data analysis and performance reporting to support decision-making and strategic planning.
• Effectively managed cross-functional projects, ensuring alignment and collaboration across various departments and stakeholders.

• Passionate about exceeding business expectations and driving continuous improvement in services
• Used coordination and planning skills to achieve results according to schedule.
• Manage and monitor the processing of daily requests in accordance with policies/procedures
• Led projects and analyzed data to identify opportunities for improvement

• Developed team goals and objectives and monitored progress to ensure successful completion of tasks
• Analyzed data and evaluated survey feedback to identify areas of improvement