PRAGADEESH GAJAPATHY
Associate Director - Growth Leader
Bengaluru
Summary
A tech-savvy marketer with expertise in leveraging marketing technology (MarTech) tools to drive success by streamlining processes, automating tasks, and enhancing operational efficiency. Skilled in utilizing CRM systems, email marketing platforms, and social media management tools to deliver personalized, data-driven campaigns across multiple channels. Focused on aligning technology with marketing strategies to foster creativity, optimize performance, and engage customers effectively.
Overview
20
20
years of professional experience
2030
2030
years of post-secondary education
4
4
Certifications
Work History
Associate Director Marketing & Sales Intelligence
Wipfli India LLP
07.2021 - Current
- Led a High-Impact Team to Success: Supervised a team of marketing and sales enablement professionals, delivering innovative campaigns, cohesive omnichannel strategies, and data-informed performance insights
- Successfully executed research-driven initiatives, resulting in a 25% increase in client engagement
- Streamlined Revenue Operations (RevOps): Unified marketing, sales, and customer success functions by aligning processes, data, and technology to enhance operational efficiency, improve collaboration, and drive revenue growth
- Managed Budget: $10M marketing budget in collaboration with the CMO, optimizing resource utilization between different technologies research & omni-channels to run effective marketing campaigns across the America region with a data driven marketing approach
- Enhanced Sales Effectiveness: Developed and delivered over 50+ customized content pieces, tools, and training programs, resulting in a 25% increase in sales team productivity and a 20% boost in revenue generation
- Aligned Cross-Functional Strategies: Collaborated with marketing and product teams to ensure alignment on messaging and seamless lead-to-sales conversion workflows
- Optimized Sales Operations: Implemented and managed sales technologies CRMs (Microsoft D365, PBI tools), streamlining sales processes and increasing pipeline visibility by 40%, enabling better forecasting and decision-making
2nd Vice President – Business Systems
Northern Trust
10.2019 - 06.2021
- Managed a team of 13 consultants and 2 senior consultants skilled in implementing SaaS solution on Client Reporting (SimCorp Coric) and Fee Billing (Broadridge Revport), to drive operational efficiency for the organization
- Ensured data accuracy, automated invoice validation processes, and standardized reporting frameworks to optimize business workflows
- Developed and Deployed Power BI Dashboards: Designed and implemented dashboards to provide stakeholders across all regions with seamless access, enabling real-time reporting and effectively eliminating manual reporting processes organization-wide
- Implemented SharePoint workflow automation to streamline data flow and ensure accuracy across regions, enabling teams to collaboratively manage daily NAV values on a centralized spreadsheet
Marketing Content Delivery Manager
EY
05.2010 - 05.2017
- Managed a team of 14 SharePoint developers and 2 Assistant Managers, driving the design, development, and maintenance of content and functionalities for Ey.com and the internal SharePoint Discovery channel to ensure seamless and efficient portal operations
- Spearheaded SharePoint migration projects and structured wireframe guidance using HTML5, CSS, and JavaScript to improve design and user experience for external ey.com users & internal stakeholders
- Content & Process Optimization: Implemented best practices in SharePoint governance, executed information architecture plans, and streamlined processes to save 6 FTEs through automation
Marketing Manager
IBM
05.2010 - 05.2017
- Spearheaded the development and implementation of brand strategies for IBM, consequently driving 20% in brand awareness & Market share across the globe.
- Web Enhancement User Experience Testing, Product Catalogue Management, Content Publication Management, and AB Testing of websites, which resulted in curating 1000 web pages to 250 efficient web pages with better traffic and user experience.
- Ran successful, optimized, and localized campaigns across APAC, UK, and US regions. Cost optimization and resource alignment: 20% more efficient for a cut of 15% on marketing spend
Marcom Manager
Hewlett Packard, HP
05.2005 - 05.2010
- Conducted market research to identify new opportunities for business growth and expansion
- Developed key performance indicators to measure the impact of marketing efforts, regularly monitoring and adjusting tactics as needed for maximum success
- Coordinated with public relations agencies for successful product launches, generating substantial media coverage and buzz in the industry
- Developed creative collateral such as brochures, banners, and videos to support sales initiatives and promotional efforts
Education
MBA - Marketing Management & Advertising
Xaviers Institute Of Business Management Studies
Bengaluru, India03-2025
Bachelor of Science - Computer Maintenance
St Jospeh's Arts & Science
Bengaluru, India05-2005
Design Thinking & Innovation
Indian Institute of Management Kozhikode
Kozhikode, India 04.2001 -
Skills
- Market Strategy & Planning
- Marketing Technology & Data Analytics
- Cross-functional collaboration
- AI driven marketing enhancements
- Market research & Sales enablement
- Project & Operational management
- ABM & Data driven Marketing
- Agile Marketing methodologies
- Team leadership & Talent development
- Stakeholder engagement & Relationship
- Key relationship management
Certification
ZoomInfo Marketing
Passionate About
- Thought leadership : Successfully crafted a process to convert market research into impactful, data-driven marketing campaigns, resulting in exceptional prospects and attracting valuable new clients to the organization.
- Leveraging technology to drive innovative marketing and sales strategies
- Automation & efficiency corporate marketing techniques
- Conduct impactful sessions in MBA colleges, showcasing cutting-edge marketing strategies and demonstrating how technology can be leveraged to achieve maximum effectiveness and innovation in the field of marketing & Sales
Timeline
ZoomInfo Marketing
01-2025
Account Based Experience - Demandbase
04-2022
Associate Director Marketing & Sales Intelligence
Wipfli India LLP
07.2021 - Current
2nd Vice President – Business Systems
Northern Trust
10.2019 - 06.2021
Analyzing and Visualizing Data with Microsoft Power BI
07-2018
PRINCE2 Foundation Certification
07-2017
Marketing Manager
IBM
05.2010 - 05.2017
Marketing Content Delivery Manager
EY
05.2010 - 05.2017
Marcom Manager
Hewlett Packard, HP
05.2005 - 05.2010
Design Thinking & Innovation
Indian Institute of Management Kozhikode
04.2001 -
MBA - Marketing Management & Advertising
Xaviers Institute Of Business Management Studies
Bachelor of Science - Computer Maintenance
St Jospeh's Arts & Science
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