Pragati Pathak

Achievement:

Pioneered Vernacular Language Expansion at AppsForBharat

Responsibilities:

• Market Research and Strategy Development:
  Identified Marathi and Gujarati as key languages for expansion based on extensive research.
• Content Localization:
  Collaborated with freelance creators and influencers to ensure precise content adaptation for a seamless user experience.
• Cultural Sensitivity:
  Supervised content adaptation to align with cultural norms, fostering a deeper connection with regional users.
• Cross-functional Collaboration:
  Collaborated with diverse teams to smoothly integrate new languages into the app ecosystem.
• Measurable Impact:
  Achieved substantial growth within the first three months of expansion:
  1. 35% increase in downloads
  2. 25% rise in daily active users
  3. 30% boost in user retention

Achievement:

• Successfully acquired a diverse content portfolio of 514+ hours, comprising exclusive and non-exclusive content, within a remarkable 6-month timeframe.
• Internal Hackathon Winner: Led and captained Team SPARK to victory within 15 days of joining, winning first prize in the internal Hackathon at KuKu FM. Successfully developed a live, smart web-based platform enhancing efficiency for writers to create episodic serials and reviewers to share feedback, significantly reducing manual workload.

Responsibilities:

• Manage end-to-end content Acquisition
• Assign work to the audio director
• Organize a weekly Ask Me Anything (AMA) session with a group of 20 authors to clear up any doubts or concerns they may have
• Encourage writers to maintain consistency in submission by offering monthly and weekly rewards
• Established a rewards system incorporating monetary compensation, recognition, and additional incentives.
• Organized author workshops with well-known guest lecturers or influencers to train aspiring writers in crafting long-form audio series.

Achievement:

• Onboarded Very Famous Marathi Actor Subodh Bhave on Pratilipi FM at affordable cost.
• With good negotiation I saved production cost of Rs.131337 per month.

Responsibilities:

• Select content from the text platform to be converted to audio.
• Upload and maintain content on a regular basis for metrics and curate categories for diverse experience.
• Design various podcast ideas in different genres with influencers and source quality Marathi audio content from the Youtube influencers
• Read the content and prepare marketing collateral for social promotions and ads.
• The full ownership of the audio contest, from its launch to the final result.
• Onboarded a Marathi TV serial artists on the app for quality content and retention on the platform.

Achievements:

• Directed the Marathi Rajbhasha Mahotsav, overseeing the publication of 2576 pieces in 6 weeks and introducing 6 diverse genres while ensuring weekly author consistency.
• Led a Fellowship Programme, resulting in 273 high-quality pieces by 32 authors in 8 weeks, including the translation of 64 pieces from Pratilipi Hindi to Marathi. This initiative played a pivotal role in developing a tech feature for series creation on the app.
• Managed a literature festival campaign in Osmanabad, successfully onboarding 1K+ rural users through offline initiatives.
• Achieved a record-breaking submission of 300 play scripts in a theater contest within a month, surpassing all existing records on the platform.

Responsibilities:

• Develop and implement a comprehensive author engagement strategy
• Define and execute author engagement plans
• Build and maintain relationships with authors
• Serve as a primary point of contact for authors
• Monitor author performance and metrics:
  Use data analysis to identify trends and patterns
• Collaborate with marketing, editorial, and product teams
• Arranging a monthly content competition as part of the onboarding process for new authors.
• Through a strong focus on customer satisfaction, I successfully established a brand identity for myself as "Pratilipi ki Pragati."

Achievement:

• Spearheaded the launch of Amazon India's eBook for Indic titles, contributing critical launch metrics featured in launch WBR and MBRs.
• Collaborated with eBook vendor managers, successfully onboarding 960 new titles during the Indic launch phase, thereby enhancing the Indic selection on Kindle.
• Successfully executed a Kaizen project focused on increasing Kindle selection by optimizing the search engine for Indic language titles, resulting in a cost savings of $8,000.
• Distinguished as an Amazon Certified Six Sigma Kaizen and Just Do It project owner.
• Pioneered the implementation of new competitor monitoring processes, including Promotion monitoring and Bestsellers monitoring, aimed at enhancing Kindle customer experiences in terms of pricing and selection.

Responsibilities:

• Conducted thorough audits to assess the effectiveness of Amazon pricing and selection, evaluating the overall success/failure rate of price monitoring efforts.
• Oversaw the audit process for five Indic languages, including Marathi, Hindi, Tamil, Kannada, and Gujarati.
• Conducted competitor analysis to stay abreast of industry trends and identify opportunities for business metrics improvement.
• Analyzed errors through root cause analysis, recommending strategic process improvements based on established metrics.
• Delivered valuable business intelligence information to the leadership team, contributing to informed and strategic decision-making.

• Primary Marathi teacher - Marathi and Hindi
• Conducted Theatre workshops in school
• Language curriculum designer - Marathi and Hindi
• Proof reader and editor
• Translation and Transcription - YouTube Videos
• Article and column writing for magazines