PRAGATI SRIVASTAVA
Lucknow
Summary
Accomplished Marketing Manager with a strong track record at Well Done Pvt Ltd in revenue generation and market research. Expertise in digital marketing and client relationship management has led to a 55% increase in revenue, alongside enhanced brand visibility. Proven ability to develop strategic marketing plans, orchestrate impactful events, and establish partnerships that drive business growth. Recognized for strong leadership and creativity in managing teams while tailoring strategies to meet customer needs.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Manager
Well Done Pvt Ltd
Lucknow
02.2023 - Current
- Revenue Generation: Maximizing rental and advertising income by optimizing SOH, kiosks, and brand partnerships.
- Event Planning and Marketing Campaigns: Conceptualizing and executing high-impact events, brand activations, and mall promotions.
- CRM & Retailer Engagement: Building and maintaining strong relationships with retailers to support their marketing needs, and drive footfall.
- Budget Management: Planning and executing cost-effective marketing strategies within the allocated budget.
- Vendor and Client Negotiations: Coordinating with multiple third-party vendors, agencies, and partners to ensure seamless event execution and promotional strategies.
- Data-Driven Strategy: Analyzing consumer trends, market data, and digital engagement to refine marketing plans and enhance ROI.
- Digital & Social Media Strategy: Overseeing content creation, online campaigns, and social media engagement to boost brand visibility.
Assistant Manager Marketing
Pioneer Property Zone
Lucknow
03.2022 - 01.2023
- Overall responsibility in terms of Marketing to Launch the mall, Shalimar Gateway
- Yearly Budgeting for Expense and Revenue & Managing the SOH agency and Bringing Business
- On boarding new agencies for Day-to-day work to handle social media, Mall Décor and Public Relations
- Managing different client accounts on a daily basis for smooth onboarding, execution and billing
- Supporting the Retailers to launch their brand and increase the consumption
- Inventory Allocation for SOH (Revenue generation)
- Ideation and Execution of various Marketing campaigns
- Managing Retailer and Client Relationship
Marketing Executive
Phoenix United
02.2018 - 03.2022
- Generate revenue through various marketing events, sponsorships and barter deals with corporate clients
- Handling client relationships by providing support, information, and guidance through research and recommending new opportunities and service improvements
- On boarding new agencies for Day-to-day work to handle social media, Mall Décor and Public Relations
- Identifying innovative improvements by analyzing ongoing industry trends, market activities, and competitors
- Preparing and maintain detailed MIS reports of ongoing projects for senior management
- Managing BTL activation and effectuating business plans to attain maximum sales & optimum revenue
- Multiple time awardee of 'Spot Award' for exceptional performance in a quarter
- Awarded for Exceeding the business revenue by 55% against the allotted target in first year
- Initiating business development plans for achieving organizational goal in terms of revenue and profitability targets
- Developing & implementing yearly marketing plans within the allotted budget
- Working closely with the corporate team for creative development; preparing monthly expense reports
Education
PGDM - Retail Management
Jaipuria Institute of Management
Lucknow12.2018
Bachelor of Science - Mathematics
Kanpur University
Uttar Pradesh12.2016
Senior Secondary Examination -
Secondary Examination -
Skills
- Sales and Marketing
- Business Development
- SOH/Kiosk
- Market Research & Planning
- Client Relationship Management
- Digital marketing
- Client BTL Activities
- Key account management
- Event Management
- Alliances and Coordination
- Sales Promotion Campaigns
- Mall Promotions
Languages
- English
- Hindi
Extracurricular Activities
Showcased active participation in Drama, Presentation Making and Singing. Planning and coordinating many college events, bringing sponsors and managing finance. Member of the Social Responsible Committee events in Jaipuria, Lucknow. Performed Frequent and effective networking with a variety of business partners and customers. Built strong lasting relationship with market players, and Media Houses. Linked between suppliers, media and company client.
Projects
Videocon D2h DTH, Lucknow, 05/01/17-06/01/17, Advertisement and Promotion techniques for Videocon D2h, The project aimed at both Digital and offline (BTL & ATL) promotional campaigns in Lucknow area. Live Project at Spencer, 01/01/17, The project aimed at understanding the external forces involved in customer pull marketing strategies, generating ideas based on 3-day intensive campaign relating to consumer behavior & promotional strategies to be used.
Personal Information
Date of Birth: 09/25/96
Educationcredentials
- PGDM (Retail Management), Jaipuria Institute of Management, Lucknow, 2018, 5.90
- Bachelor of Science (Mathematics), Kanpur University, Uttar Pradesh, 2016, 59%
- Senior Secondary Examination, 90%
- Secondary Examination, 74%
Languages
Hindi
First Language
English
Advanced (C1)
C1
Certification
- Successful Negotiations
- Google Analytics
Timeline
Marketing Manager
Well Done Pvt Ltd
02.2023 - Current
Assistant Manager Marketing
Pioneer Property Zone
03.2022 - 01.2023
Marketing Executive
Phoenix United
02.2018 - 03.2022
PGDM - Retail Management
Jaipuria Institute of Management
Bachelor of Science - Mathematics
Kanpur University
Senior Secondary Examination -
Secondary Examination -
Similar Profiles
Randhir Kumar PrasadRandhir Kumar Prasad
Stacker at Engineering and Allied Services Pvt. Ltd, Lift & Shift India Pvt. Ltd, Roadwings International Pvt. Ltd, Western Carriers India Pvt. Ltd, Tractor India Pvt. Ltd, Transworld Terminal Pvt. LtdStacker at Engineering and Allied Services Pvt. Ltd, Lift & Shift India Pvt. Ltd, Roadwings International Pvt. Ltd, Western Carriers India Pvt. Ltd, Tractor India Pvt. Ltd, Transworld Terminal Pvt. Ltd
SARVESH SHRIYANSARVESH SHRIYAN
Application Consultant /Senior Analyst at Rtv Tech Pvt Ltd (Subsidiary of Rupeeseed Pvt Ltd)Application Consultant /Senior Analyst at Rtv Tech Pvt Ltd (Subsidiary of Rupeeseed Pvt Ltd)
Pranay DubeyPranay Dubey
Director / Authorized Signatory Operations at Shantanu Transnational Life Sciences Pvt. Ltd. & Shree Shyam Balaji Agrovet Pvt. LtdDirector / Authorized Signatory Operations at Shantanu Transnational Life Sciences Pvt. Ltd. & Shree Shyam Balaji Agrovet Pvt. Ltd
Anamika YadavAnamika Yadav
Intern at OCTAGATEIntern at OCTAGATE
Anurag ShuklaAnurag Shukla
Principal Lead Purchase at PN INTERNATIONAL PRIVATE LTDPrincipal Lead Purchase at PN INTERNATIONAL PRIVATE LTD