Pragati Singh

Currently working for the SAAS software project for the Home care industry knows as CareSmartz360. I am handling all the processes like Email Marketing, Social Media Optimization, Search Engine Optimization, and Data Analysis for the project.

• Create Reports on updates to project specifications and progress.
• Took on additional job duties during unexpected backlog, resulting in meeting project target date.
• Trained new team members by relaying information on company procedures and safety requirements.
• Continuously checked products for quality assurance according to strict guidelines.
• Audited team performance and compliance with company standards.
• Coached team members in techniques necessary to complete job tasks.
• Reviewed project specifications and drawings prior to assembling complex components to better understand assignments and expected deadlines.
• Directed and supervised team of designers and developers engaged in product website.
• Developed monthly and daily output plans to deliver outcomes and financial metrics.
• Evaluated employee skills and knowledge regularly, training and mentoring individuals with lagging skills.
• Creatively produced new marketing strategies via website targeting.
• Identified and acted on growth opportunities and development options for business.
• Developed knowledge of local business and market conditions to develop strategies.
• Grew sales and boosted profits, applying proactive management strategies through email marketing.
• Promoted brand awareness and utilized took advantage of network connections to increase brand development.

I have handled all the project and client handling individually which involves Lead Generation, Email Campaigns, SEO Strategies, Google Analytics, SMO Strategies, and Competitors Analysis.

• Conducted research, gathered information from multiple sources and presented results for more than 300+ projects.
• Developed team communications and information for meetings.
• Led projects and analyzed data to identify opportunities for improvement.
• Resolved problems, improved operations and provided exceptional service.
• Actively listened to customers' requests, confirming full understanding before addressing concerns.
• Developed and implemented performance improvement strategies and plans to promote continuous improvement.
• Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
• Used Microsoft Word and other software tools to create documents and other communications
• Led projects and analyzed data to identify opportunities for improvement
• Prepared variety of different written communications, reports and documents
• Resolved problems, improved operations and provided exceptional service
• Identified issues, analyzed information and provided solutions to problems

• Lead team and handles all project and client handling individually.
• Managed over 30+ outsourced client project and established brand visibility in market with increased growth in business.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements
• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans
• Optimized social media channels and web pages to improve SEO and usability
• Created wide range of digital assets such as rich media online ads and micro websites
• Evaluated market trends to stay current on consumer and competitor changes
• Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics
• Created social media content with innovative brand messaging to support new product launches
• Managed digital projects from initial concept through final implementation and live monitoring
• Helped clients develop website portals and social media pages to promote businesses
• Created customized marketing materials to increase product awareness
• Created content strategies for digital media
• Collected and analyzed Web metrics such as visits, time on site and page views per visit
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments

• Managed over 150+ projects for SEO, ORM, SMO.
• Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content
• Created dynamic SEO strategies to exceed market competitors and meet client needs
• Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics
• Collaborated closely with public relations staff to develop outreach campaigns
• Optimized copy and landing pages for search engine marketing purposes
• Integrated marketing plans with brand campaigns to drive brand to demand
• Worked with development team to properly implement SEO best practices on newly developed code
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords
• Completed keyword research to target clients based on keyword targeting
• Performed in-depth analysis of new client sites
• Analyzed and audited clients' websites to address performance issues
• Developed and implemented quality link-building strategies
• Maintained knowledge of current market trends and algorithm updates of top search engines
• Researched and implemented search engine optimization recommendations
• Collaborated with editorial and marketing teams to drive SEO in content creation and content programming
• Proofread and edited client content to alleviate errors and improve overall quality
• Utilized search engine optimization and emphasized importance of link building

• Managed over 30+ project.
• Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content
• Created dynamic SEO strategies to exceed market competitors and meet client needs
• Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics
• Optimized copy and landing pages for search engine marketing purposes
• Integrated marketing plans with brand campaigns to drive brand to demand
• Worked with development team to properly implement SEO best practices on newly developed code
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords
• Completed keyword research to target clients based on keyword targeting
• Performed in-depth analysis of new client sites
• Analyzed and audited clients' websites to address performance issues
• Developed and implemented quality link-building strategies
• Researched and implemented search engine optimization recommendations
• Utilized search engine optimization and emphasized importance of link building

• Worked over 20+ projects.
• Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics
• Researched sales opportunities and possible leads to exceed sales goals and increase profits
• Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts
• Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development