Praghav Sharma
Senior Executive - Planning & Strategy
Pune
Summary
Dedicated and driven media and communication student with experience in marketing , digital analytics, research and client management. Specialize in consumer research, Media analytics, drawing marketing insights and evaluating the trajectory of the market.
Overview
2
2
years of professional experience
7
7
years of post-secondary education
5
5
Certifications
Work History
Sr. Executive Planning and Strategy
Amura Marketing Technologies
Pune
04.2021 - Current
- Conducted research, gathered information from multiple sources and presented results.
- Exceeded goals through effective task prioritization and great work ethic.
- Created plans and communicated deadlines to complete projects on time.
- Conducted micro market research to evaluate the market and develop products
- Analyzing data to evaluate the performance of multiple marketing campaigns
- Creating a digital and offline media plan for efficient marketing output
- Curating a go to market strategy strategy while also drafting the media plan for the client
- Recognizing marketing gaps subsequently driving the organization to meet the gaps and eventually developing business solution
- Formulating growth driven digital marketing experiments for our clients
- Assessing performance of e-commerce marketing campaigns and accordingly devising strategy
- Analyzing business data and come up with new ideas/methods to automate workflows
- Devising a digital market strategy for clients across various channels (Google DV360, Google Ads, Facebook, LinkedIn, Colombia Ads Network, Inmobi, Adgebra, Taboola, Yahoo Native etc.)
- Leading cross-functional projects using advanced data analysis techniques to discover insights that drove strategic decisions and uncovering optimization opportunities
- Implementing and conducting analysis on all digital analytics tools like Google Analytics 360, Omniture, Adobe Analytics, Mixpanel, Microstrategy etc.
- Developing dashboards and derive insights from existing CRM systems across multiple points of customer interaction – chat, whatsapp, calls, website and offline
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Strategy Intern
88 GB Communications
Pune
11.2020 - 01.2021
- Assisted with projects by applying strong analytical skills and studies.
- Measuring the performance of social media channels and using social media analytics tool to make business decision
- Evaluating marketing performance by conducting primary research to study the consumer behavior
- Working on digital analytics software like Google analytics, SEM Rush and Ahrefs to develop marketing insights
- Client Management: Provide campaign and website insights to ensure maximum client satisfaction through high level of client service standards in line with client expectations
- Advising the client on digital strategy, driving the digital transformation agenda on the business
- Landing transformative digital projects that are garnering measurable results
Market Research Intern
JioSaavn
Gurgaon
05.2022 - 07.2022
- Devised questionnaires, surveys and open forum discussions to generate real-time data collection from target demographic.
- Utilized diverse research techniques and online or published data collection tools to amass key information or statistics, supporting business objectives.
- Completed research, compiled data and assisted in timely reporting.
- Conducted consumer surveys and analyzed purchasing trends.
- Scheduled interview appointments with respondents and created multiple questionnaires before commencing data collection.
Education
MBA - Marketing & Media Analytics
Symbiosis Institute of Media And Communications
Pune 07.2019 - 07.2021
BA - (Psychology, Journalism & Literature)
Jain University
Bengaluru 04.2016 - 05.2019
XII - Physics, Chemistry & Biology
GAV Public School
Himachal Pradesh 03.2013 - 04.2015
Skills
Media Planning
Market Research
Data Studio
Adobe Analytics
Paid Media Marketing
CRM Analysis
Programmatic AdsR-Programming
Ad Operations
Brand Management
Certification
Digital Analytics - University of Illinois, 2020
Project & Voluntary Activities
Kolkata Sanved, Kolkata - November 2020
- Administering psychotherapies on participants
- Assessing the strategic opportunities for the organization
- Conducting research to identify the needs of the consumers and subsequently using that to generate revenue
Timeline
Market Research Intern
JioSaavn
05.2022 - 07.2022
Sr. Executive Planning and Strategy
Amura Marketing Technologies
04.2021 - Current
Meta Certified Digital Marketing Associate
03-2021
Advanced Google Analytics, Google, 2020
01-2021
Strategy Intern
88 GB Communications
11.2020 - 01.2021
Digital Media and Marketing Strategies, University of
03-2020
Digital Analytics - University of Illinois, 2020
02-2020
Fundamentals of Digital Marketing
01-2020
MBA - Marketing & Media Analytics
Symbiosis Institute of Media And Communications
07.2019 - 07.2021
BA - (Psychology, Journalism & Literature)
Jain University
04.2016 - 05.2019
XII - Physics, Chemistry & Biology
GAV Public School
03.2013 - 04.2015