Results-driven SEO & SEM Analyst with a proven track record at iOPEX Technologies, enhancing organic traffic through strategic on-page and off-page optimization. Expert in Google Ads and data analysis, I excel in multi-channel marketing and team leadership, consistently delivering actionable insights that drive campaign success and improve conversion rates.
Overview
4
4
years of professional experience
Work History
SEO&SEM Analyst
iOPEX Technologies
Bangalore
06.2024 - Current
SEO: Implemented on-page and off-page SEO strategies, improving keyword rankings and driving organic traffic. Conducted technical audits, resolved site issues, and enhanced user experience.
Managed and optimized multi-platform PPC campaigns across Google Ads (Search, Display), Meta (Facebook/Instagram), LinkedIn Ads, and Twitter Ads. Focused on audience targeting, A/B testing, bid optimization, and improving CTR, and conversion rates.
Meta Ads (Facebook & Instagram): Developed and optimized paid social campaigns using audience segmentation, retargeting, and dynamic creatives to drive engagement and sales.
Email Marketing: Designed email workflows and campaigns in HubSpot for lead nurturing and re-engagement, improving open rates and conversion metrics.
Analytics & Reporting: Utilized Google Analytics and UTM parameters to track user behavior, campaign performance, and provide actionable insights for continuous optimization.
CRM & Lead Nurturing: Managed HubSpot CRM to streamline lead tracking, implement lead scoring, and align marketing with sales efforts.
SEO Analyst & Digital Marketing Executive
Impetus electronics private limited (Tunez)
Bangalore
10.2023 - 04.2024
Expertly conduct keyword research and on-page optimization to boost website visibility and relevance, while implementing off-page strategies for enhanced authority and backlink profile.
Monitor website performance rigorously using tools like Google Analytics, adapting strategies to capitalize on growth opportunities and ensure sustained improvement.
Designed and executed email marketing campaigns using HubSpot for lead nurturing and re-engagement.
Analyzed email performance metrics (open rates, CTRs, conversions) and optimized campaigns based on insights.
Developed and implemented end-to-end SEO strategies to improve organic traffic, keyword rankings, and lead generation.
Conducted keyword research, on-page optimization (meta tags, internal linking, content structuring), and off-page SEO (backlink building).
Performed technical SEO audits, fixed crawl errors, enhanced page load speed, and improved mobile usability.
Used tools like SEMrush, Ahrefs, and Google Search Console for SEO tracking, analysis, and performance optimization.
Collaborated with content creators and development teams to ensure alignment with SEO best practices.
Tracked and analyzed user behavior and campaign performance using Google Analytics, Google Tag Manager, and UTM parameters.
Prepared weekly/monthly performance reports with actionable insights and recommendations.
Monitored lead flow, conversion attribution, and ROI across SEO, paid media, and email channels.
Managed Google Ads campaigns (Search, Display) optimizing for conversions and ROI.
Utilized ZoomInfo for targeted lead prospecting, data enrichment, and contact list building.
Managed HubSpot CRM to track the lead lifecycle, implement lead scoring, and align marketing with sales efforts.
Integrated and aligned marketing campaigns with sales strategies to ensure consistent messaging and improved lead conversion.
Work closely with cross-functional teams to seamlessly integrate SEO into overarching digital marketing initiatives, ensuring cohesive brand messaging and strategy execution.
Maintain and optimize the Shopify platform for conversions and user experience, while effectively managing Google Ads campaigns to drive targeted traffic and achieve conversion goals.
Implemented effective strategies tailored to the unique needs of Tunez, including on-page SEO optimization on the Shopify platform and innovative branding ideas for product launches.
Digital Marketing Executive
Zinavo Pvt. Ltd.
Bangalore
01.2022 - 10.2023
Assist in the formulation of strategies to build a lasting digital connection with consumers.
Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.).
Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness.
Be actively involved in SEO efforts (keyword, optimization etc.).
Provide creative ideas for content marketing and update website.
Collaborate with designers to improve user experience.
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics).
Acquire insight in online marketing trends and keep strategies up-to-date.
Maintain partnerships with media agencies and vendors.
Analysed consumer behaviours to develop targeted engagement strategies for increased brand awareness.
Education
Master of Business Administration - HR & Marketing
Center for IT Education
Bhubaneswar, Odisha
Skills
Multi-channel marketing
Google Analytics
Data analysis and optimization
SEO strategy development
Partnership development
Brand marketing
Microsoft Office proficiency
Social media management
Team leadership
Business development
On-page and off-page optimization
Link building and outreach
PPC campaign management
Google Ads optimization
Analytics reporting
Google ads expertise
SEO/SEM strategies
Languages
Odia
Hindi
English
Timeline
SEO&SEM Analyst
iOPEX Technologies
06.2024 - Current
SEO Analyst & Digital Marketing Executive
Impetus electronics private limited (Tunez)
10.2023 - 04.2024
Digital Marketing Executive
Zinavo Pvt. Ltd.
01.2022 - 10.2023
Master of Business Administration - HR & Marketing