Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Pragnya Paramita Patra

Bangalore

Summary

Results-driven SEO & SEM Analyst with a proven track record at iOPEX Technologies, enhancing organic traffic through strategic on-page and off-page optimization. Expert in Google Ads and data analysis, I excel in multi-channel marketing and team leadership, consistently delivering actionable insights that drive campaign success and improve conversion rates.

Overview

4
4
years of professional experience

Work History

SEO&SEM Analyst

iOPEX Technologies
Bangalore
06.2024 - Current
  • SEO: Implemented on-page and off-page SEO strategies, improving keyword rankings and driving organic traffic. Conducted technical audits, resolved site issues, and enhanced user experience.
  • Managed and optimized multi-platform PPC campaigns across Google Ads (Search, Display), Meta (Facebook/Instagram), LinkedIn Ads, and Twitter Ads. Focused on audience targeting, A/B testing, bid optimization, and improving CTR, and conversion rates.
  • Meta Ads (Facebook & Instagram): Developed and optimized paid social campaigns using audience segmentation, retargeting, and dynamic creatives to drive engagement and sales.
  • Email Marketing: Designed email workflows and campaigns in HubSpot for lead nurturing and re-engagement, improving open rates and conversion metrics.
  • Analytics & Reporting: Utilized Google Analytics and UTM parameters to track user behavior, campaign performance, and provide actionable insights for continuous optimization.
  • CRM & Lead Nurturing: Managed HubSpot CRM to streamline lead tracking, implement lead scoring, and align marketing with sales efforts.

SEO Analyst & Digital Marketing Executive

Impetus electronics private limited (Tunez)
Bangalore
10.2023 - 04.2024
  • Expertly conduct keyword research and on-page optimization to boost website visibility and relevance, while implementing off-page strategies for enhanced authority and backlink profile.
  • Monitor website performance rigorously using tools like Google Analytics, adapting strategies to capitalize on growth opportunities and ensure sustained improvement.
  • Designed and executed email marketing campaigns using HubSpot for lead nurturing and re-engagement.
  • Analyzed email performance metrics (open rates, CTRs, conversions) and optimized campaigns based on insights.
  • Developed and implemented end-to-end SEO strategies to improve organic traffic, keyword rankings, and lead generation.
  • Conducted keyword research, on-page optimization (meta tags, internal linking, content structuring), and off-page SEO (backlink building).
  • Performed technical SEO audits, fixed crawl errors, enhanced page load speed, and improved mobile usability.
  • Used tools like SEMrush, Ahrefs, and Google Search Console for SEO tracking, analysis, and performance optimization.
  • Collaborated with content creators and development teams to ensure alignment with SEO best practices.
  • Tracked and analyzed user behavior and campaign performance using Google Analytics, Google Tag Manager, and UTM parameters.
  • Prepared weekly/monthly performance reports with actionable insights and recommendations.
  • Monitored lead flow, conversion attribution, and ROI across SEO, paid media, and email channels.
  • Managed Google Ads campaigns (Search, Display) optimizing for conversions and ROI.
  • Utilized ZoomInfo for targeted lead prospecting, data enrichment, and contact list building.
  • Managed HubSpot CRM to track the lead lifecycle, implement lead scoring, and align marketing with sales efforts.
  • Integrated and aligned marketing campaigns with sales strategies to ensure consistent messaging and improved lead conversion.
  • Work closely with cross-functional teams to seamlessly integrate SEO into overarching digital marketing initiatives, ensuring cohesive brand messaging and strategy execution.
  • Maintain and optimize the Shopify platform for conversions and user experience, while effectively managing Google Ads campaigns to drive targeted traffic and achieve conversion goals.
  • Implemented effective strategies tailored to the unique needs of Tunez, including on-page SEO optimization on the Shopify platform and innovative branding ideas for product launches.

Digital Marketing Executive

Zinavo Pvt. Ltd.
Bangalore
01.2022 - 10.2023
  • Assist in the formulation of strategies to build a lasting digital connection with consumers.
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.).
  • Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness.
  • Be actively involved in SEO efforts (keyword, optimization etc.).
  • Provide creative ideas for content marketing and update website.
  • Collaborate with designers to improve user experience.
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics).
  • Acquire insight in online marketing trends and keep strategies up-to-date.
  • Maintain partnerships with media agencies and vendors.
  • Analysed consumer behaviours to develop targeted engagement strategies for increased brand awareness.

Education

Master of Business Administration - HR & Marketing

Center for IT Education
Bhubaneswar, Odisha

Skills

  • Multi-channel marketing
  • Google Analytics
  • Data analysis and optimization
  • SEO strategy development
  • Partnership development
  • Brand marketing
  • Microsoft Office proficiency
  • Social media management
  • Team leadership
  • Business development
  • On-page and off-page optimization
  • Link building and outreach
  • PPC campaign management
  • Google Ads optimization
  • Analytics reporting
  • Google ads expertise
  • SEO/SEM strategies

Languages

  • Odia
  • Hindi
  • English

Timeline

SEO&SEM Analyst

iOPEX Technologies
06.2024 - Current

SEO Analyst & Digital Marketing Executive

Impetus electronics private limited (Tunez)
10.2023 - 04.2024

Digital Marketing Executive

Zinavo Pvt. Ltd.
01.2022 - 10.2023

Master of Business Administration - HR & Marketing

Center for IT Education

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