Pragnya Paramita Patra
Bangalore
Summary
Results-driven SEO & SEM Analyst with a proven track record at iOPEX Technologies, enhancing organic traffic through strategic on-page and off-page optimization. Expert in Google Ads and data analysis, I excel in multi-channel marketing and team leadership, consistently delivering actionable insights that drive campaign success and improve conversion rates.
Overview
4
4
years of professional experience
Work History
SEO&SEM Analyst
iOPEX Technologies
Bangalore
06.2024 - Current
- SEO: Implemented on-page and off-page SEO strategies, improving keyword rankings and driving organic traffic. Conducted technical audits, resolved site issues, and enhanced user experience.
- Managed and optimized multi-platform PPC campaigns across Google Ads (Search, Display), Meta (Facebook/Instagram), LinkedIn Ads, and Twitter Ads. Focused on audience targeting, A/B testing, bid optimization, and improving CTR, and conversion rates.
- Meta Ads (Facebook & Instagram): Developed and optimized paid social campaigns using audience segmentation, retargeting, and dynamic creatives to drive engagement and sales.
- Email Marketing: Designed email workflows and campaigns in HubSpot for lead nurturing and re-engagement, improving open rates and conversion metrics.
- Analytics & Reporting: Utilized Google Analytics and UTM parameters to track user behavior, campaign performance, and provide actionable insights for continuous optimization.
- CRM & Lead Nurturing: Managed HubSpot CRM to streamline lead tracking, implement lead scoring, and align marketing with sales efforts.
SEO Analyst & Digital Marketing Executive
Impetus electronics private limited (Tunez)
Bangalore
10.2023 - 04.2024
- Expertly conduct keyword research and on-page optimization to boost website visibility and relevance, while implementing off-page strategies for enhanced authority and backlink profile.
- Monitor website performance rigorously using tools like Google Analytics, adapting strategies to capitalize on growth opportunities and ensure sustained improvement.
- Designed and executed email marketing campaigns using HubSpot for lead nurturing and re-engagement.
- Analyzed email performance metrics (open rates, CTRs, conversions) and optimized campaigns based on insights.
- Developed and implemented end-to-end SEO strategies to improve organic traffic, keyword rankings, and lead generation.
- Conducted keyword research, on-page optimization (meta tags, internal linking, content structuring), and off-page SEO (backlink building).
- Performed technical SEO audits, fixed crawl errors, enhanced page load speed, and improved mobile usability.
- Used tools like SEMrush, Ahrefs, and Google Search Console for SEO tracking, analysis, and performance optimization.
- Collaborated with content creators and development teams to ensure alignment with SEO best practices.
- Tracked and analyzed user behavior and campaign performance using Google Analytics, Google Tag Manager, and UTM parameters.
- Prepared weekly/monthly performance reports with actionable insights and recommendations.
- Monitored lead flow, conversion attribution, and ROI across SEO, paid media, and email channels.
- Managed Google Ads campaigns (Search, Display) optimizing for conversions and ROI.
- Utilized ZoomInfo for targeted lead prospecting, data enrichment, and contact list building.
- Managed HubSpot CRM to track the lead lifecycle, implement lead scoring, and align marketing with sales efforts.
- Integrated and aligned marketing campaigns with sales strategies to ensure consistent messaging and improved lead conversion.
- Work closely with cross-functional teams to seamlessly integrate SEO into overarching digital marketing initiatives, ensuring cohesive brand messaging and strategy execution.
- Maintain and optimize the Shopify platform for conversions and user experience, while effectively managing Google Ads campaigns to drive targeted traffic and achieve conversion goals.
- Implemented effective strategies tailored to the unique needs of Tunez, including on-page SEO optimization on the Shopify platform and innovative branding ideas for product launches.
Digital Marketing Executive
Zinavo Pvt. Ltd.
Bangalore
01.2022 - 10.2023
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.).
- Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness.
- Be actively involved in SEO efforts (keyword, optimization etc.).
- Provide creative ideas for content marketing and update website.
- Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics).
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Maintain partnerships with media agencies and vendors.
- Analysed consumer behaviours to develop targeted engagement strategies for increased brand awareness.
Education
Master of Business Administration - HR & Marketing
Center for IT Education
Bhubaneswar, OdishaSkills
- Multi-channel marketing
- Google Analytics
- Data analysis and optimization
- SEO strategy development
- Partnership development
- Brand marketing
- Microsoft Office proficiency
- Social media management
- Team leadership
- Business development
- On-page and off-page optimization
- Link building and outreach
- PPC campaign management
- Google Ads optimization
- Analytics reporting
- Google ads expertise
- SEO/SEM strategies
Languages
- Odia
- Hindi
- English
Timeline
SEO&SEM Analyst
iOPEX Technologies
06.2024 - Current
SEO Analyst & Digital Marketing Executive
Impetus electronics private limited (Tunez)
10.2023 - 04.2024
Digital Marketing Executive
Zinavo Pvt. Ltd.
01.2022 - 10.2023
Master of Business Administration - HR & Marketing
Center for IT Education