Hi, I’m
Pragya Bhalla
New Delhi
Summary
Detail-oriented and innovative digital marketing professional with 3+ years of experience in Affiliate and Digital Marketing. Proven success in developing and executing marketing campaigns, creating compelling content, and analyzing key performance metrics. Skilled in collaborating with cross-functional teams in fast-paced environments while meeting tight deadlines.
Overview
4
years of professional experience
5
years of post-secondary education
9
Certifications
2
Languages
Work History
CJ Affiliate
Client Partnerships Associate
06.2024 - Current
Job overview
- Developed strategic, revenue-generating opportunities for JCPenney Portraits by Lifetouch, including Geo-Targeting publishers, Gift Cards, Activation Campaigns, CJ Influencers, and Affiliate Customer Journey strategies
- Onboarded 35 publishers for JCPenney Portraits by Lifetouch, generating 3,200 leads in Q4'24 through detailed research and targeted recruitment strategies
- Expanded Western Union's publisher base by onboarding 20 publishers in Australia and Singapore, optimizing partnerships through competitor analysis, CJ tools, and diverse publisher classifications, driving growth in the APAC region
- Conducted regular follow-ups with publishers to be onboarded and led optimization efforts to activate dormant publishers
- Secured $250K in media placements with top and mid-tier publishers through successful growth strategies
- Conducted offer and merchant page audits, scheduled publisher calls to align expectations, share best practices, and provide account updates
CJ Affiliate
Associate Client Services Analyst
06.2022 - 06.2024
Job overview
- Managed a portfolio of 16 travel and retail accounts, serving as the primary analyst for 11 and secondary for 5, ensuring strategic oversight
- Led the development of key organizational automations, including the Unified Performance Dashboard and Automated QBR V2
- Contributed 200+ hours to Expedia Group's brand alignment, managing 50+ CIDs and refining 500+ program terms, reducing revenue leaks
- Developed a global support ticketing system for Expedia Group, resolving 170 cases and enhancing partner satisfaction
- Streamlined operations, managing $180K in OIMs for Best Western and $129K for BCP to improve efficiency
- Led recruitment for Best Western, onboarding 50 publishers and driving $224K in revenue
Mim-Essay
Digital Marketing Associate
07.2021 - 06.2022
Job overview
- Implemented On-page SEO strategies including creating SEO optimized content, blogs and powerpages
- Perform competitor analysis and SEO web content analysis for improvement of previous and upcoming content
- Conducted Keyword research, analysis and discovery
- Improved organic search ranking for improvement of website content
- Used latest link building Strategies for traffic and growing audiences across various verticals
- Overachieved on SEO link building goals (250+ a month)
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Managed the PPC performance by generating the ROI of 2029.81%
Education
Chandigarh University
Master of Arts (M.A.) from Journalism and Mass communication
01.2019 - 01.2021
University Overview
GPA: CGPA- 8.54
Delhi University
Bachelor of Arts (B.A.) (Hons.) from English
01.2016 - 01.2019
University Overview
GPA: CGPA- 6.78
Skills
Affiliate Marketing
undefinedCertification
Programmatic Advertising Foundations, 2024
Accomplishments
- Recognized by my organization in Mim-Essay for 2 consecutive quarters for contributing and exemplary performance in the team.
- Drove successful recruitment initiatives for Best Western, BCP and strategically onboarding publishers for the account.
- Efficiently identified and resolved duplicate order issues for Fandango within tight timelines, resulting in cost savings of approximately $14K which was later appreciated by my team for achieving this.
- Achieved recognition as a participant in the prestigious Train-The-Trainer program, showcasing dedication to professional development and expertise in knowledge transfer.
- Contributed to an award-winning team who worked for Expedia account that earned the CJ Excellence Award, highlighting collaborative efforts and outstanding achievements in the field.
- Volunteered for Expedia Global Group Project with the Sertify Initiative, supporting minority-based businesses to advance in the global market and gain recognition.
Timeline
Client Partnerships Associate
CJ Affiliate
06.2024 - Current
Associate Client Services Analyst
CJ Affiliate
06.2022 - 06.2024
Digital Marketing Associate
Mim-Essay
07.2021 - 06.2022
Chandigarh University
Master of Arts (M.A.) from Journalism and Mass communication
01.2019 - 01.2021
Delhi University
Bachelor of Arts (B.A.) (Hons.) from English
01.2016 - 01.2019
Similar Profiles
RADHA IYERRADHA IYER
Head - Publisher Growth Manager at CJ AffiliateHead - Publisher Growth Manager at CJ Affiliate
Jillian NewtonJillian Newton
Client Partnerships Manager at CJ AffiliateClient Partnerships Manager at CJ Affiliate
SHAUN DAWSONSHAUN DAWSON
Senior Client Development Manager at CJ AffiliateSenior Client Development Manager at CJ Affiliate
PRATEEK KANDWALPRATEEK KANDWAL
Chargeback Specialist at ItsaCheckmate.Com Services India Pvt LtdChargeback Specialist at ItsaCheckmate.Com Services India Pvt Ltd
Sahil KumarSahil Kumar
Internship - Marketing & Sales at Raheja DevelopersInternship - Marketing & Sales at Raheja Developers