Hi, I’m
Pragya Bhalla
New Delhi
Summary
Detail-oriented and innovative digital marketing professional with 3+ years of experience in Affiliate and Digital Marketing. Proven success in developing and executing marketing campaigns, creating compelling content, and analyzing key performance metrics. Skilled in collaborating with cross-functional teams in fast-paced environments while meeting tight deadlines.
Overview
4
years of professional experience
5
years of post-secondary education
9
Certifications
2
Languages
Work History
CJ Affiliate
Client Partnerships Associate
06.2024 - Current
Job overview
- Developed strategic, revenue-generating opportunities for JCPenney Portraits by Lifetouch, including Geo-Targeting publishers, Gift Cards, Activation Campaigns, CJ Influencers, and Affiliate Customer Journey strategies
- Onboarded 35 publishers for JCPenney Portraits by Lifetouch, generating 3,200 leads in Q4'24 through detailed research and targeted recruitment strategies
- Expanded Western Union's publisher base by onboarding 20 publishers in Australia and Singapore, optimizing partnerships through competitor analysis, CJ tools, and diverse publisher classifications, driving growth in the APAC region
- Conducted regular follow-ups with publishers to be onboarded and led optimization efforts to activate dormant publishers
- Secured $250K in media placements with top and mid-tier publishers through successful growth strategies
- Conducted offer and merchant page audits, scheduled publisher calls to align expectations, share best practices, and provide account updates
CJ Affiliate
Associate Client Services Analyst
06.2022 - 06.2024
Job overview
- Managed a portfolio of 16 travel and retail accounts, serving as the primary analyst for 11 and secondary for 5, ensuring strategic oversight
- Led the development of key organizational automations, including the Unified Performance Dashboard and Automated QBR V2
- Contributed 200+ hours to Expedia Group's brand alignment, managing 50+ CIDs and refining 500+ program terms, reducing revenue leaks
- Developed a global support ticketing system for Expedia Group, resolving 170 cases and enhancing partner satisfaction
- Streamlined operations, managing $180K in OIMs for Best Western and $129K for BCP to improve efficiency
- Led recruitment for Best Western, onboarding 50 publishers and driving $224K in revenue
Mim-Essay
Digital Marketing Associate
07.2021 - 06.2022
Job overview
- Implemented On-page SEO strategies including creating SEO optimized content, blogs and powerpages
- Perform competitor analysis and SEO web content analysis for improvement of previous and upcoming content
- Conducted Keyword research, analysis and discovery
- Improved organic search ranking for improvement of website content
- Used latest link building Strategies for traffic and growing audiences across various verticals
- Overachieved on SEO link building goals (250+ a month)
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Managed the PPC performance by generating the ROI of 2029.81%
Education
Chandigarh University
Master of Arts (M.A.) from Journalism and Mass communication
01.2019 - 01.2021
University Overview
GPA: CGPA- 8.54
Delhi University
Bachelor of Arts (B.A.) (Hons.) from English
01.2016 - 01.2019
University Overview
GPA: CGPA- 6.78
Skills
Affiliate Marketing
Business Process Improvement
Business Strategy
Partner Recruitment
Reporting & Analysis
Stakeholder Management
Technical SEO
Campaign Management
Email Marketing
Link Building
Google AdWords
Public Relations Outreach
Keyword Research
Analysis & Discovery
Ideating
writing and strategizing content
Competitor and site audit Analysis
Microsoft Office
Salesforce
Outlook
Tableau
Certification
Programmatic Advertising Foundations, 2024
Accomplishments
- Recognized by my organization in Mim-Essay for 2 consecutive quarters for contributing and exemplary performance in the team.
- Drove successful recruitment initiatives for Best Western, BCP and strategically onboarding publishers for the account.
- Efficiently identified and resolved duplicate order issues for Fandango within tight timelines, resulting in cost savings of approximately $14K which was later appreciated by my team for achieving this.
- Achieved recognition as a participant in the prestigious Train-The-Trainer program, showcasing dedication to professional development and expertise in knowledge transfer.
- Contributed to an award-winning team who worked for Expedia account that earned the CJ Excellence Award, highlighting collaborative efforts and outstanding achievements in the field.
- Volunteered for Expedia Global Group Project with the Sertify Initiative, supporting minority-based businesses to advance in the global market and gain recognition.
Timeline
Client Partnerships Associate
CJ Affiliate
06.2024 - Current
Associate Client Services Analyst
CJ Affiliate
06.2022 - 06.2024
Digital Marketing Associate
Mim-Essay
07.2021 - 06.2022
Chandigarh University
Master of Arts (M.A.) from Journalism and Mass communication
01.2019 - 01.2021
Delhi University
Bachelor of Arts (B.A.) (Hons.) from English
01.2016 - 01.2019