Pragya Bisht
New Delhi
Summary
A creative and versatile Web Content Writer with 2+ years of experience in writing engaging content for websites and blogs. Skilled at optimizing content for SEO and crafting content for social media platforms. Experienced in writing for UX and working with CMS systems.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Content Marketing Specialist
Social Beat
Gurugram
01.2023 - 04.2024
- Optimized website content with SEO best practices in mind
- Conducted keyword research to identify relevant topics for target audiences
- Analyzed competitors' content strategies to develop innovative approaches
- Researched industry trends and emerging topics to create trendy content pieces
- Deep competitor analysis, market and buyer persona understanding
- Did keyword research using SEO guidelines to produce and optimize error-free and plagiarism-free content like blogs, guides, pillar content, landing pages, home pages etc. for brands to rank organically on the Google Search Engine and apps like YouTube to gain more clicks competitively
- Produced human-generated content to be indexed on search engines with the right intent
- Equipped with on-page and technical SEO
- Experienced with working on strategies based on the marketing funnel, identifying the brand stage, working on attracting more leads and increasing CTR
- Collaborated across different verticals like design and development to ensure high-quality UX, webpage designs and website development
Content Writer
Coolboots Media
Gurugram
11.2021 - 11.2022
- Utilized exceptional writing, editing and proofreading skills to produce and edit high-quality, engaging and error-free content
- Worked on creating content for in-house media apps
- Edited existing content to ensure accuracy, clarity, readability and consistency with company standards
- Proofread all written material before publication for grammar, punctuation and spelling errors
- Implemented best practices related to digital asset management such as tagging images and videos properly
- Delivered high-quality, insightful, informative and entertaining written content while meeting tight deadlines
Education
Bachelor of Arts - English Literature
University of Delhi
New Delhi08-2020
Skills
- Keyword Optimization
- Keyword Analysis
- Content Optimization
- Content Marketing
- Google Analytics
- Keyword Research
- Competitor Analysis
- Writing, editing, and proofreading
- SEO Strategies
- SEO Writing
- Topic Research
- Market Potential
- CMS
- UI/UX
- Performance Analysis Tools
Certification
Google: Fundamentals of Digital Marketing
Hubspot Content Marketing Certificate Course
Tools Used
Keyword Planner, SEMrush, SE Ranking, Google Analytics, Ahrefs, Grammarly, Copyscape, Keywordtool.io, Ubersuggest, MOZ, VidIQ
Clients Worked With
- Fleur Colonie
- Assetz Property
- The Art of Living
- Sukoon Health
- Mankind Pharma
- Jaquar
- Epic Condoms
- Manforce Condoms
- Kumari Jewellery
- Dr. Vaidya's
Websites
- https://fleurcolonie.com/blogs/skin-care/how-to-hydrate-skin
- https://www.jaquar.com/en/GuideDetails/12/garden-lighting-ideas-india
- https://www.assetzproperty.com/blog/bda-property-tax-explained/#:~:text=BDA%20property%20tax%20%3D%20Gross%20Unit,which%20the%20property%20is%20used.
- https://www.kumari.co/blog/ring-stacking-ideas.html
- https://www.jaquar.com/en/hotel-lighting-design-ideas
- https://shop.mankindpharma.com/products/epic-strawberry-water-based-lubricant
- https://shop.mankindpharma.com/products/prega-hope-gel
Timeline
Content Marketing Specialist
Social Beat
01.2023 - 04.2024
Content Writer
Coolboots Media
11.2021 - 11.2022
Bachelor of Arts - English Literature
University of Delhi
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