Summary
Overview
Work History
Education
Skills
Extracurricular Activities
Timeline
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PRAGYA DEEP GAURAV

Summary

Dynamic retail strategist with a proven track record at Brand Studio Lifestyle Pvt. Ltd., driving 15% sales growth through innovative assortment strategies and effective inventory optimization. Skilled in P&L ownership and cross-functional collaboration, I excel at enhancing product performance and delivering actionable insights for sustained business success.

Overview

11
11
years of professional experience

Work History

Senior Manager - Retail Planning

Brand Studio Lifestyle Pvt. Ltd.
Bangalore
09.2023 - Current

Directed end-to-end retail planning for MBO and Reliance formats across 100+ doors, achieving ~15% year-over-year sales growth.

Designed channel-specific assortment frameworks to align collections with regional preferences, driving 10% productivity uplift.

Improved sell-through by 12% in MBO and reduced stock-outs by 18% in Reliance through tailored replenishment strategies.

Managed seasonal OTB of ₹15 Cr across partners, enhancing GMROI by 8% with a balanced product mix.

Executed markdown strategies for slow-moving items, recovering ₹3 Cr while preserving margins.

Created channel-wise business dashboards to provide actionable insights for leadership and partner reviews.

Achieved inventory efficiency, reducing weeks of supply from 120 to 30 while ensuring high product availability.

Led and mentored a planning team of 5 members, strengthening cross-functional execution with Buying, Merchandising, and Supply Chain.

CATEGORY MANAGER - FOOTWEAR

BRANDBOX LABS PVT. LTD.
03.2022 - 09.2023
  • Managed portfolio representing approximately 90% of men's and women's footwear across B2B and marketplace models.
  • Achieved scaling of HIGHLANDER by ten times, Vishudh by seven times, and Tokyo Talkies by 5.6 times over two years.
  • Focused assortment strategy created pareto NOOS styles, leading to 15% of styles generating 65% of sales in three months.
  • Enhanced contract MP rebates for HIGHLANDER, Vishudh, and Tokyo Talkies to ensure competitive pricing.
  • Secured increased category funding for improved discount visibility during promotional events.
  • Boosted gross profit percentage from 17% to 22% in two years.
  • Reduced commission percentage in marketplace agreements to align with CODB viability.
  • Rectified operational inefficiencies, increasing conversion ratio from 0% to 8%, resulting in liquidation of 13% of dead inventory.

Key Account Manager - FOOTWEAR

BRANDBOX LABS PVT. LTD.
07.2021 - 03.2022
  • Enhanced buy margins for Myntra and Flipkart portfolios by an average of 5%.
  • Implemented structural interventions to correct supply chain issues, optimize stock mix, and improve assortment plans.
  • Spearheaded exclusive launch of HIGHLANDER on Flipkart, achieving 984% growth over previous month.
  • Received CEO recognition for successful execution of HIGHLANDER launch.
  • Developed and delivered MIS report formats, including daily sales tracking dashboards for NSM and OSM.
  • Transitioned from JIT to SOR VendorFlex, reducing inbound turnaround time from seven to two days.
  • Established infrastructure and trained personnel by developing SOPs and promoting multiskilling.
  • Decreased returns percentage from 40% to 30% by shortening warranty period from one month to one week.

Lean Manufacturing Consultant(Lead)

K&T Research & Development
01.2019 - 12.2019
  • Educated owners of 20 micro, small, and medium enterprises about Lean tools and LMCS Scheme advantages.
  • Secured annual cost savings of 20% for medium enterprises and 10% for small and micro enterprises.
  • Boosted visibility and sales through promotion of trade fairs and IEC registration initiatives.
  • Delivered effective workshops on execution strategies within the LMCS Scheme framework.

Senior Merchandiser Apparels

Sai Creations
11.2016 - 12.2018
  • Facilitated approvals and corrections on developed samples to enhance development processes.
  • Negotiated costings to ensure profitability targets were met.
  • Achieved 100% quality compliance for buyers to maintain preferred vendor status.

Merchandising and Planning

Limeroad.com
07.2014 - 10.2016
  • Delivered 90% target achievement for MP brands by leveraging data-driven strategies.
  • Conducted analysis on key performance metrics such as STR and Fill Rate.
  • Enhanced STR of brands by 30% through focused improvement initiatives.
  • Facilitated a 10% increase in GM by addressing product offering gaps with local production solutions.

Education

Bachelors of Fashion Technology -

National Institute of Fashion Technology
Gandhinnagar, Gujarat
06-2014

Class XII - ISC Board

City Montessori School
Lucknow
01.2009

Class X - ICSE Board

City Montessori School
Lucknow
01.2007

Skills

  • P&L ownership and business planning
  • Assortment strategy and product optimization
  • Pricing and margin management
  • Consumer insights and market analysis
  • Vendor development and negotiation
  • Product lifecycle management
  • Channel strategy and distribution
  • Competitive benchmarking and positioning
  • Sales forecasting and demand planning
  • Open-to-buy and budget control
  • Stock allocation and replenishment
  • Inventory optimization and markdown strategies
  • Range planning and clustering
  • Business reporting and KPI tracking
  • Cross-functional collaboration in retail
  • Process improvement and framework development

Extracurricular Activities

Sports & Fest Coordinator at NIFT Gandhinagar, Gujarat. 

First place in the Counter-Strike tournament 

1st place in inter-college basketball and football

Selected for the Under-16 international football tour in Malaysia, Thailand, and Singapore, after exceptional performance in the Subrato Sahara National Cup for football

Timeline

Senior Manager - Retail Planning

Brand Studio Lifestyle Pvt. Ltd.
09.2023 - Current

CATEGORY MANAGER - FOOTWEAR

BRANDBOX LABS PVT. LTD.
03.2022 - 09.2023

Key Account Manager - FOOTWEAR

BRANDBOX LABS PVT. LTD.
07.2021 - 03.2022

Lean Manufacturing Consultant(Lead)

K&T Research & Development
01.2019 - 12.2019

Senior Merchandiser Apparels

Sai Creations
11.2016 - 12.2018

Merchandising and Planning

Limeroad.com
07.2014 - 10.2016

Bachelors of Fashion Technology -

National Institute of Fashion Technology

Class XII - ISC Board

City Montessori School

Class X - ICSE Board

City Montessori School
PRAGYA DEEP GAURAV