Pragya Mehrotra
Brand Manager
Gurugram
Summary
Dynamic brand manager with 4 years of experience driving impactful marketing strategies and brand initiatives. Proven expertise in project management and marketing campaign planning, conceptualizing creative ideas that enhance brand visibility and drive user engagement. Skilled in fostering collaboration with external partners and internal teams to create compelling promotional strategies and experiential marketing events. Committed to developing scalable brand initiatives that build strong customer loyalty and recall.
Overview
5
5
years of professional experience
Work History
Brand Manager
Zomato
02.2025 - Current
- Cinema Branding & ATl / BTL Execution: Lead end-to-end in-cinema branding efforts for exclusively onboarded partners, working closely with Growth and Supply teams to ensure consistent brand presence. Manage ATL / BTL marketing across cinemas nationwide fulfilling branding requirements for both partner and independent properties along with District's campaign initiatives across various media channels such as Print ad, Radio and OOH.
- Movie Campaigns & Platform Promotion: Plan and execute promotional strategies for film releases on the app-identifying target user cohorts, defining budgets, and collaborating on creative assets for digital and CRM channels. Coordinate with internal design teams and external agencies to produce compelling online creatives aligned with campaign objectives.
- Agency & Partner Collaboration: Brief and manage external creative agencies to conceptualize and execute large-scale marketing collaborations between District and major movie titles. Assist in creative concept shoots, influencer engagement, and offline activities to amplify visibility and app usage.
- Experiential Marketing & IP Development: Organize and manage fan screenings and experiential events across India-currently developing this into a scalable IP to build stronger brand recall and loyalty. Organize and manage fan screenings and experiential events across India currently developing this into a scalable IP to build stronger brand recall and loyalty.
- Social Media Marketing : I manage social media marketing across platforms like Instagram, Twitter, Telegram, and WhatsApp. I shortlist relevant content creators for campaigns and awareness initiatives, and coordinate with agencies to handle end-to-end campaign planning and execution.
- Budget Planning : I manage end-to-end budget planning for the entire marketing vertical, ensuring appropriate budget allocation for all planned marketing initiatives. I also coordinate with the finance team to finalize monthly, quarterly, and annual budgets.
Assistant Program Manager
Zomato
05.2024 - 01.2025
- Spearhead comprehensive campaign management, collaborating with Design, Content, CRM, and Digital Marketing to ensure cohesive brand messaging.
- Orchestrate nationwide BTL marketing initiatives, enhancing brand visibility through effective vendor management.
- Design targeted campaigns for Dining Experiences, driving ticket sales through strategic partnerships with Zomato's experiences teams.
- Develop strategic media plans aligned with business objectives and audience preferences, maximizing reach and impact.
- Innovate promotional strategies for diverse customer segments, optimizing engagement for restaurant partners and end-users.
Assistant City Growth Lead
Zomato
12.2023 - 04.2024
- Led integrated online and offline efforts to boost Zomato's market share. Analyzing diverse user segments and executing targeted marketing campaigns focused on increasing average order value. City POC for maintaining price parity: Led initiatives resulting in a growth of 16% in Menu-to-cart rate and 10% in Cart-to-Order rate.
Campaign Manager
Zomato
02.2023 - 11.2023
- Orchestrated comprehensive marketing campaigns across digital and OOH channels, overseeing creative assets and collateral development to drive platform traffic and user engagement metrics Executed the Ramadan Special - HALEEM campaign that resulted in a 15-lakh increase in orders compared to the previous year, contributing to a 25% growth in GMV. Executed the Cuisine Diversity campaign, boosting North Indian, Asian, and Italian orders by 19%, 16%, and 10% respectively. Addressed Late-night market share decline (11pm-2am) with the Midnight Cravings campaign, achieving a 33% increase in orders. Introduced Summer Specials campaign, yielding an 11-12% week-on-week growth over 60 days. City POC for Deal of the Day City POC for Hygiene Metrics during festival planning.
Key Account Manager
Zomato
08.2021 - 01.2023
- Managed portfolio of 80+ restaurant partners, serving as the primary point of contact. Drove partner revenue growth through strategic consultation on pricing, promotions, and platform optimization, while simultaneously contributing to the company's ad revenue targets. Led partner onboarding and training initiatives, focusing on ethical platform practices and effective digital presence management.
Territory Sales Manager
IDFC First Bank
09.2020 - 08.2021
- Built and maintained strong relations with second hand car dealerships to promote the bank's financial products Achieved over 90% monthly revenue targets consistently for 5 months Managed a team of sales officers, training and motivating them to achieve individual and team targets.
Education
MBA - Sales and Marketing
ICFAI Business School
04.2020
Bachelor of Commerce - Sales and Marketing
Isabella Thoburn College
05.2017
Skills
- Program Management
- Vendor Management and Print Logistics
- Strategic Planning
- Targeted marketing campaigns
- Clear interpersonal communication
- Team Player
- Objective-oriented
Timeline
Brand Manager
Zomato
02.2025 - Current
Assistant Program Manager
Zomato
05.2024 - 01.2025
Assistant City Growth Lead
Zomato
12.2023 - 04.2024
Campaign Manager
Zomato
02.2023 - 11.2023
Key Account Manager
Zomato
08.2021 - 01.2023
Territory Sales Manager
IDFC First Bank
09.2020 - 08.2021
Bachelor of Commerce - Sales and Marketing
Isabella Thoburn College
MBA - Sales and Marketing
ICFAI Business School
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