Pragya Modi
Digital Marketer
Gurugram
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in digital marketing strategies, social media audience engagement and brand management.
Overview
8
8
years of professional experience
Work History
Marketing Lead
BAXY Group
Gurgaon
05.2022 - Current
- Oversaw marketing strategy and integrated communications planning for the 4 SBUs - Mobility, Engineering, Infotech, Enviro of BAXY Group and its subsidiary assets (Central Park - Sweta Estates & Vaidanya School).
- Provided executive-level support to Leadership team. Managed agency relations of core brand strategy teams at digital agencies.
- Lead organization wide effort of increasing company's web presence - launched 5 websites live in 6 months along with increased presence on various social media platforms, such as Facebook, LinkedIn, YouTube etc.
- Strategized, developed, and managed interactive marketing campaigns to increase brand awareness and lead generation campaigns across AdWords, Facebook, LinkedIn, and Instagram
- Measure and report performance of all digital marketing campaigns and assess against goals.
- Drafted advertising briefs for new e-launches, sales events, and all branding initiatives, defining product positioning, communication priorities, target personas, and tactics.
Sr. Manager
Anarock Digital, Anarock Property Consultants Pvt. Ltd
Gurgaon
03.2019 - 11.2021
- Onboarded 75+ Real Estate Projects across India
- Brands handled: Tata Realty, Mahindra Lifespaces, M3M, Prateek Group, Shalimar Group, Microtek Realtors, Puri Constructions, Signature Global, Shapoorji Pallonji etc
- Lead an effort on integrated marketing services for Class A developer with high ROI (15-20% sales through digital for luxury housing and 40% for affordable housing).
- Key Responsibilities:
- Client engagement and strategic consulting - Managed a portfolio of multiple clients from real estate sector.
- Strategizing and executing paid media campaigns according to project ticket size and media plan
- Responsible for managing Ad spending of over INR 50 Million per quarter
- Reviewed and analyzed reports, records and directives to obtain data required for planning marketing activities.
- Team Management & Mentoring new members in team - Built personal development plans detailing their responsibilities and growth path.
- Training - Conducted training sessions on FB, LinkedIn & Instagram marketing
- Managing Escalations - Handled client escalations regarding account performance, SLA delivery and person-related issues
- Formulating and envisioning strategies for new clients and turning around struggling clients
- Supporting recruitment for business operations related roles
- Business Development – Building campaign strategy supported with solid data, getting account audit done by ops and coming up with estimates for prospective clients to determine opportunities for growth
- Contributing to testing and improvement of key products built in-house
- Business Growth - Driving increment in Ad spending and cross-selling offerings
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
AM Client Service
HGS Interactive
Mumbai
10.2018 - 02.2019
- Brands handled: Berger Paints, Hinduja Group Companies (Hinduja Hospital, Hinduja Ventures, Hinduja Corp Etc.) Gulf Oil India
- Responsible for driving strategies and making sure there is a smooth delivery of campaigns
- Created proactive plans for accounts to increase the budgets
- Worked on Diwali and New Year Video for Berger Paints
- Worked with the strategy team to actively propose and help implement new and innovative strategies
- Worked with the heads of internal departments, managing teams to deliver on-time results to retain and grow all accounts.
Assistant Manager
AdLift Marketing
Gurgaon
01.2017 - 09.2018
- Brands handled: Yuvraj Singh, Hermes Distillery, Ritu Kumar, Nicobar, KENT RO, Future Generali India Life Insurance, UPES University, Aakash Institute, Aakash Healthcare, 99acres, Unicorn Stores, Pacific Mall
- Responsible for development of clearly defined performance marketing campaigns to help increase the reach and revenue of brands by evaluating both existing and potential internet marketing activities
- Managing end-to-end account management - campaign ideation, performance and overseeing execution of brand strategy
- Translating the client brief for the creative team, filling the crude business brief to creative route
- Successfully ideated and executed campaigns on social media for clients like FGILI (Father’s Day - #AapkiHealthMereLiye), 99Acres – (IPL – 2017 - #99SuperPlay)
- Helped the business development team to create a successful SMO sales pitch and converted a few like Future Generali, Unicorn Stores, Pacific Mall etc
Marketing Associate
LimeTray
New Delhi
07.2014 - 01.2016
- Created and planned paid campaigns for restaurants like Mad over Donuts, Burger King, Biryani Blues, New York Slice etc
- Worked closely with the Product Design team to design latest version of the offer manager which can be used to make 50+ kinds of offers, at par with the requirements of all restaurants
- Also acted as a link between product and marketing suggesting improvements and upgrades to all products related to the website
Education
Postgraduate - Master of Business Administration - Marketing
IBS Business School (ICFAI University)
Mumbai, MH 05.2012 - 05.2014
Bachelor of Commerce -
International College For Girls
07.2008 - 06.2011
High School Certificate -
St. Anselm’s School
04.2006 - 05.2008
Skills
Digital Marketing
undefinedAdditional Information
- Other Achievements , Awarded Pillar of Strength Award and Best Employee for 3 quarters at Anarock Digital Awarded Exceptional Performer for the Year 2017-18 at AdLift India Awards: MCube – Best Engagement in a Social Media campaign. (Aakash Institutes) June’2015 Awarded Employee of the month at LimeTray
Timeline
Marketing Lead
BAXY Group
05.2022 - Current
Sr. Manager
Anarock Digital, Anarock Property Consultants Pvt. Ltd
03.2019 - 11.2021
AM Client Service
HGS Interactive
10.2018 - 02.2019
Assistant Manager
AdLift Marketing
01.2017 - 09.2018
Marketing Associate
LimeTray
07.2014 - 01.2016
Postgraduate - Master of Business Administration - Marketing
IBS Business School (ICFAI University)
05.2012 - 05.2014
Bachelor of Commerce -
International College For Girls
07.2008 - 06.2011
High School Certificate -
St. Anselm’s School
04.2006 - 05.2008
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