Innovative and experienced marketing professional with a 15 years of proven track record of success in brand consultancy, social media marketing, fashion photography, advertising, filmmaking, and branding, seeking freelance opportunities to leverage skills and expertise in a wide range of projects.
Hi, I’m
Pragya Ojha
Brand Consultant | Ad Film Maker | Fashion Photographer | Brand Enthusiast | Social Media Designer
HYDERABAD
Summary
Overview
15
years of professional experience
3
years of post-secondary education
1
Certification
2
Languages
Work History
Brand MasalaHYDERABAD
Brand Strategy Consultant
01.2015 - Current
Job overview
- Implemented and supervised more than100 market research projects from start to finish with focus groups, surveys and interviews.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Wrote engaging and successful marketing, advertising, and website copy.
- Created customized marketing materials to increase product awareness.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Tracked key performance indicators to measure success of campaigns.
Senses And VisionDelhi
Freelance Brand Consultant
01.2012 - 01.2015
Job overview
- Collaborated with high-end luxury brands to develop and execute bespoke branding and marketing strategies that elevated their brand image, engaged target audiences, and increased market share.
- Conducted in-depth market research and competitive analysis to identify industry trends and opportunities for brand differentiation and growth.
- Developed compelling brand narratives, messaging, and visual identities to create memorable and consistent brand experiences across all touchpoints.
- Created and managed innovative social media campaigns, including content creation, community management, and influencer partnerships, to drive brand awareness and engagement.
- Provided guidance on product positioning, pricing strategies, and distribution channels to maximize brand value and appeal to target consumers.
- Worked closely with clients' in-house teams and external creative partners to ensure seamless execution of branding and marketing initiatives.
Senses And VisionKolkata
Freelance Brand Consultant
06.2008 - 12.2011
Job overview
- Partnered with leading corporate brands such as TATA Motors, Mahindra and Mahindra, ICICI Pru, HDFC Life, Airtel, Uninor, Hero Honda, and Yamaha to develop and implement customized branding and marketing strategies that boosted their brand presence, customer engagement, and market share.
- Conducted thorough market research and competitive analysis to identify industry trends and opportunities for brand differentiation and growth.
- Crafted compelling brand narratives, messaging, and visual identities to create cohesive and memorable brand experiences across all touchpoints.
- Worked closely with clients' in-house teams and external creative partners to ensure seamless execution of branding and marketing initiatives.
Education
Bhawanipur Education SocietyKolkata
B Com from Commerce
05.2005 - 04.2008
University Overview
Skills
Campaign development
Certification
Design Thinking and Beyond, ISB, Hyderabad
Timeline
Design Thinking and Beyond, ISB, Hyderabad
03-2018
Brand Strategy Consultant
Brand Masala
01.2015 - Current
Freelance Brand Consultant
Senses And Vision
01.2012 - 01.2015
Freelance Brand Consultant
Senses And Vision
06.2008 - 12.2011
Bhawanipur Education Society
B Com from Commerce
05.2005 - 04.2008
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