Pragya Shanker

• Proven track record of quickly acquiring new skills and adapting to changing environments, allowing me to excel in various roles and projects - I successfully made a career transition from a scriptwriter to a presenter (Instagram and YouTube) to an influencer marketer, demonstrating my versatility and adaptability within the industry.
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content - I wrote and edited high-quality and visually impactful content under deadline pressure with an exciting, captivating, and authentic approach.
• Performed keyword research to optimize content for SEO.
• Worked with teams of designers, editors, and marketers to create content for various platforms.
• Implemented performance-based advertising strategies for a range of products, including mutual funds, digital gold, and personal loans, resulting in customer acquisition and achieving the lowest possible cost of customer acquisition (CAC).
• Developed brand films specifically focused on digital gold, effectively conveying the brand's message and attracting target audiences.

ACHIEVEMENTS:

• Developed IEC materials (banners, brochures, success stories, magazines, articles, press notes, annual and quarterly reports, training modules, and concept notes) and strengthened content through proofreading and editing.
• Designed community mobilization strategies for the targeted youths in the state as per the DDU-GKY program.
• Conceptualized content for collaterals to inform the masses about the provisions and achievements under the program and spread awareness about courses, training institutions, and livelihood opportunities across states.
• Organized knowledge-sharing sessions with PIAs and the district teams as per requirements.
• Documentation of best practices and success stories of the scheme from different sources

ACHIEVEMENTS:

• Created reports and proposals for EY and government bodies like the governments of Arunachal Pradesh, Uttar Pradesh, Assam, and Jharkhand. Also involved in developing pitches for research and development projects in African and Middle Eastern countries, showcasing strong research and writing skills.
• First female from Bihar to become a PACE Master Trainer under DDU-GKY (PACE by Gap Inc. reaches millions of women across 17 countries. It was designed to support women globally who work in the apparel industry to build skills, participate in technical training, and advance in the workplace.

• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with an exciting, captivating, and authentic approach.
• Developed content (new intellectual properties) and showcased the organization’s achievements on national and international platforms by highlighting solid campaigns in the PR and event industries.

ACHIEVEMENTS:

• My entry won the South-Asia SABRE Awards 2019 (Public Affairs/Government Relations category) for the ‘Har Ghar Bijli’ campaign; client: BSPHCL (https://www.provokemedia.com/events-awards/sabre-awards/sabre-awards-south-asia/2019-sabre-south-asia-winners)
• Co-wrote and edited a coffee table book based on the lives of 10 eminent Marwaris of Bihar. The other writer is a former Times of India (Patna) journalist.

• Analyzed and reported social media and online marketing campaign results.
• Designed and implemented social media strategies to align with business goals.
• Organized and managed press conferences/briefings for major announcements; drafted invitations for media and speakers, drafted press releases (Hindi/English)
• Performed daily media monitoring for coverage assimilation
• Planned strategies to optimize reach (organic and inorganic) on social media channels- monitored account/page progress through analytical tools
• Designed effective social media graphics, infographics, illustrations, animations, GIFs, and image macros to strengthen the organization’s engagement and brand

ACHIEVEMENTS:

As an active member of the Planet Paltan, an environmentally conscious group comprising college and high school students who fight for a clean, green, and safe environment, I was responsible for leading projects that included:

• Healthy Air Campaign, under which I conducted an awareness drive on pollution and its ill effects in 15 schools, parks, housing societies, and open markets in Patna.
• Clean Cooking Campaign, under which I conducted an awareness drive among the women of slums in Phulwari Sharif, Patna city, and Danapur area and distributed 20 smoke-free stoves as samples to females in slum areas.
• 100% RE-Bihar campaign, where I successfully created awareness among the citizens of Patna, who supported the campaign by making 50,000 missed calls on our toll-free number.
• The solar rooftop campaign, where my team successfully covered 2,01,90,780 sq. ft. by taking pledges from people from 50 renowned institutions and societies like government libraries, hospitals, industries, market complexes, and housing societies.
• Got 120+ stories covered in major publications in Bihar in 2018 and 150+ stories in major publications in Bihar and Jharkhand in 2017.
• Social media numbers

• Proven ability to develop and implement creative solutions to complex problems.
• Forged strong media relationships to further public relations goals.
• Held timely reviews by providing monthly activity and output report to client and a quarterly analysis of coverage and competition clippings through formal presentation
• Managed and served prestigious clients, including Coca-Cola, Care India, and Bharti Airtel, demonstrating the ability to handle diverse client portfolios and deliver results.
• Wrote press releases for routine use and crisis management.
• Developed brand media relations strategies that bolstered community awareness and knowledge.

ACHIEVEMENTS:

• Received extensive media coverage for various clients and campaigns, enhancing brand visibility and reaching wider audiences.
• My entry received a gold award (Public Affairs category) at the exchange4media Group’s India PR and Corporate Communication Awards (IPRCCA) 2015 for the ‘Fight against Tobacco Consumption in Bihar’ campaign (Client: Cancer Awareness Society/ Campaign for Tobacco Free Kids)
• Another entry of mine received the following awards under various categories (https://www.provokemedia.com/events-awards/sabre-awards/sabre-awards-south-asia/2015-sabre-awards-south-asia/2015-winners)/(https://www.prnewswire.com/in/news-releases/advantage-services-makes-it-to-the-global-sabre-awards-in-america-531039431.html)
• Platinum SABRE Award for Best in Show - Tobacco Free Bihar—Cancer Awareness Society/ CTFK with Advantage Services
• Gold SABRE Awards for Excellence in Public Relations Programming
• Public Affairs/Government Relations for Tobacco Free Bihar—Cancer Awareness Society/CTFK with Advantage Services
• Public Education for Kalaazar, TBGI & Family Planning: Advocacy and Media Campaign—CARE India with Advantage Services

• Approved stories, screenplays and episodes to go on air
• Drafted creative GO liners and supers
• Selected the creative team and the cast (look, costumes, setting)
• Coordinated with the channel On-air Promo and marketing teams for promos
• Served as a liaise between the channel and the production house; also liaised with directors, actors and other creative staff to successfully complete projects
• Adhered to network policies and legal standards.
• Drafted PR pegs

ACHIEVEMENTS:

• Worked closely with the writers and producers in developing shows like "26/12" and "Junoon", demonstrating creativity and storytelling abilities in the entertainment industry.
• Contributed to the success of highly-rated television shows, including Navya, Saubhagyavati Bhavah, MasterChef 2, Main Laxmi Tere Angan Ki, and Savitri, showcasing my ability to thrive in fast-paced and demanding environments.
• Played an integral role in a significant transition from Star One to Life OK, demonstrating adaptability and resilience.