PRAGYAN PARIMITA DALBEHERA

• The role encompasses various aspects of accounting and involves managing client relations and serving as a liaison with salon owners to facilitate effective communication and understanding. The job focuses on client development and cultivating strong relationships to drive sales and business growth. The position also involves sales operations and requires expertise in business development, new business planning, and overall business strategy to foster growth and success in the market.
• Successfully managed and expanded the sales portfolio for Kérastase products, consistently exceeding quarterly sales targets.
• Developed and maintained strong relationships with key clients, distributors, and stakeholders, leading to increased customer loyalty and business retention.
• Identified and capitalized on market opportunities, resulting in the successful launch and 100% penetration of new products in all the doors that fall under my purview.
• Collaborated with marketing teams to create compelling sales and promotional strategies that enhanced brand visibility and customer engagement.
• Conducted market research and competitor analysis to stay informed about industry trends and dynamics, providing valuable insights for business growth.

Key Milestones/Achievement

• Responsible for the evolution of the number of doors from 21 in 2020 to 33 in 2023.
• Achieved a CAGR of 15% since 2020. On track to achieve the sales target of INR 9 Cr in 2023 (YoY growth up by 31% from 2022)
• Successfully generated revenue of INR Rs. 6.9 Cr in 2022 by handling key accounts of prestigious salon chains like Vurve, Page 3, Limelite, Envi, Zazzle, etc.
• Achieved 8% more than the sales target for 2022. Have been overachieving since 2020.
• Oversaw a project for the South Zone to implement a new mode of operation, 'SOCOM, during the COVID lockdown
• Successfully coordinated with Finance, Logistics, and Supply Chain to ensure efficient DIFOT and customer satisfaction.
• Successfully organized new salon and product Launch events in luxury salons in Chennai, Coimbatore, and Kochi.

• In this field sales position, it was my duty to see that the Luxury Salons received the monthly secondary sales. Assuring in-salon visibility execution and maintaining the proportion of shelf in compliance with Kérastase luxury specifications, I was also in charge of making sure that the most popular SKUs and new product releases were kept in stock.
• Additionally, I concentrated on sustaining a steady business and providing our business partners with a solid return on investment (ROI). I conducted routine market research to maintain my competitive edge, examining industry trends, seeing prospective threats, and taking the required steps.
• Moreover, I aggressively marketed the brand's social commerce website by developing influencers, loyalty plans, and deals for HDs and salon owners to utilize upselling strategies to boost customer engagement and loyalty. During my tenure, an emphasis on developing fantastic connections with partners, HDs, and internal teams offered me delight and aided the brand's success.

• In this position, I was responsible for overseeing client and distributor networking to guarantee effective product placement. The duties also included setting up business partnerships, managing areas successfully, and monitoring and attaining sales objectives. The job also required trade marketing, which involved examining competitors' activities and coming up with successful promotional ideas to keep the competition under control. The main goals were to boost revenue, improve brand recognition, and gather and organize data to create responsibility inside the company.
• Created new plans and coordinated the generation of debit and credit notes from distributors, all while preserving overall financial cleanliness among distributors, brands, and salon owners.

Key Responsibilities & Achievements:

• Strategy & Planning: Created and implemented sales plans to achieve the region's revenue and growth goals. Conducted a thorough analysis of client demands, market trends, and competitor activity to identify new business prospects.
• Staff Management: Hired, trained, and developed a high-performing sales staff. Established explicit performance goals and conducted frequent team performance assessments.
• Territory Management: Assigned sales staff to reasonable beats within the region. Ensured comprehensive area coverage and frequent visits to important clients.
• Sales Execution: Monitored sales KPIs and analyzed data to identify problem areas. Took remedial action promptly to optimize sales performance.
• Customer Relationship Management: Established and maintained strong connections with distributors and important clients. Responded quickly to their questions and concerns to ensure satisfaction.
• Sales Promotion & Marketing: Participate in trade shows, exhibition and seminars.
• Sales Reporting: Consistently tracked the internal sales report on Primary and Secondary forecasts and Estimate vs. Achievement.

• The role involved meeting with customers in a sales environment to boost product sales and knowledge. It included making sales appointments with clients while also generating new leads. Additionally, the responsibility entailed following up with clients to ensure their satisfaction with products and services. The job required identifying and exploring new target markets to drive sales. Collaboration with the marketing department was crucial to developing innovative sales strategies and achieving sales objectives effectively.

• The role primarily involved interacting with clients and providing them with detailed information about the execution process of agreements. Additionally, the responsibilities included preparing demand notes and diligently following up with clients to ensure timely payments. The job also entailed the preparation of funds forecasts and projections to manage financial aspects effectively. Furthermore, the role required proficiency in working with the ERP system, particularly Tiger Software, to streamline and optimize various processes related to client management and financial tracking.