Reading Novels, Painting, Art & Craft and Exploring new places
+Years of professional experience
Pragya Singh
Assistant Brand Marketing Manager
Summary
Experienced and energetic Marketing Manager with over five years, effectively managing marketing projects from conception to completion. Experienced in preparing and overseeing online and print marketing campaigns, resulting in an increase in partner relations for the company. Adept in monitoring and reporting marketing objectives, to maintain necessary internal communications within the company. Pragmatic and result oriented, I am determined to build market presence in the next company I join. Adept in all aspects of project management including planning, budget management, and coordinating all working parts of a project. Detailed oriented team player in working with clients to ensure all the goals of a project are achieved and met within scope and budget. Understands the importance of delivering the mission of a brand with each and every action and interaction that takes place involving customers and business identity on priority.
Overview
5
5
Work History
Channel Marketeer- Prof Distribution India
Signify Innovations India Ltd" Formerly Philips Lighting"
Gurgaon
02.2023 - Current
- Delivered services to customer locations within specific timeframes.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Applied effective time management techniques to meet tight deadlines.
- Strengthened communication skills through regular interactions with others.
- Developed strong communication and organizational skills through working on group projects- "NPI K Yodha" for driving new products launch
- Gained strong leadership skills by managing projects from start to finish.
- Proved successful working within tight deadlines and a fast-paced environment.
- Training and supervising the junior brand marketing staff/team, managing workflow, providing direction, and overseeing constant skill development.
- Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives.
- Draft and bring out sales strategies in terms of Scheme and monetary benefits to the channel partners and the trade segment.
- Design,Understand concept and print collateral and handouts for promoting products and creating buzz in the market
- Price Tracking basis competition bench-marking at Regional Level
Brand Marketing and Communication Executive
IFB Industries Ltd
Goa
06.2018 - 01.2023
- Oversaw website copy and social media platforms.
- Established and managed relationships with key media contacts to determine optimal coverage of company initiatives.
- Responsible for media management for the brand
- Managed media relations and campaigns to address public communications in crisis situations. Handled IFB Social media page, agenda to increase the followers
- Acted as point of contact for inbound media related calls.
- Created and implemented internal and external communication plans to establish consistent and timely messaging.
- Collaborated with internal stakeholders to design strategies for messaging and communications.
- Developed media strategies to support product launches, increase public visibility and drive customer engagement.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Used various social media platforms for media and blogger outreach.
- Produced and distributed brochures, newsletters and press kits.
- Increased revenues and supported business goals by developing public relations strategies and campaigns. Increase of Rs.3 crores in financial year 2021-22.
- Checked pricing, scanned items, applied discounts, and printed receipts to ring up customers.
- Provided exceptional services and pleasant shopping experiences to retail customers.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Worked with graphic designers and writers to establish theme and tone for content.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic. This is also backed up with ATL and BTL activations for promote and generate leads
- Analysis Rates, Rating, GRPs, and CPRPs, Reach etc. of TV plans of different brands.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Built and improved customer engagement plans, boosting conversion rates 10%.
- Designing and developing content for product launch.
- Handled Product and Lifestyle photo-shoot of the brand for the category and established creative image of the social media content and product catalog.
- Working and In dept undertaking of Soft and Hard POSM including signage, acrylic boards and many other as per market requirement.
- Developing systems of media plans as per latest industry practices
- Executed on all brand communication development by agency. Worked on detailed brief and/or define an activity's scope of work
- Post launch,provide feedback and insight on the performance of program campaigns and relays them for further strategic development and solution formulation.
Education
Diploma Certificate - Digital Marketing And Communication
MICA, Ahmedabad
Online 01.2021 - 2022.01
MBA - Marketing
BIT Mesra
Ranchi 07.2016 - 2018.05
Bachelor of Science - Commerce
National Post Graduate College
Lucknow 06.2013 - 2016.03
Skills
Revenue and profit maximization
undefinedAccomplishments
- Raised the Instagram and Facebook followers from 800 and 1200 on festive campaigns-2021 and 2020.
- Increased the footfall and productivity of retail shop by 1 lac per annum to 20 lacs per annum by understanding the need and demand of the customers, its research and via BTL activities at stores and societies.(Manesar)
- Created one IFB exclusive center for the customer to stay and spend time and converting cold into hot leads of buying decision making, executed in Chandigarh location.
- Successfully utilized the cost of INR 3 crores for additional 3 campaign into the financial year, inclusive of POSM printing for the branches for 4 months into the financial year.
- Provided profitability to the IFB Points and the dealers by 60-78% Month on month.
- Achieved the best executive and Buddy for the target achievement of both CSR and Dealer in Oct/Nov/Dec 20.
Interests
Timeline
Channel Marketeer- Prof Distribution India
Signify Innovations India Ltd" Formerly Philips Lighting"
02.2023 - Current
Diploma Certificate - Digital Marketing And Communication
MICA, Ahmedabad
01.2021 - 2022.01
Brand Marketing and Communication Executive
IFB Industries Ltd
06.2018 - 01.2023
MBA - Marketing
BIT Mesra
07.2016 - 2018.05
Bachelor of Science - Commerce
National Post Graduate College
06.2013 - 2016.03
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