Prajakta Bhagwan

• Analyzed market trends to identify new opportunities for developing customer connect.
• Conceptualized and executed cutting-edge customer engagement programs tailored to the unique needs of B2B segments
• Demonstrated aptitude in handling high-value customer accounts. Developed strategies for upselling and cross-selling that significantly boosted revenue streams.
• Collaborated with sales teams to drive joint product promotions and generate robust sales funnels. Fostered a culture of teamwork and mutual success.
• Leveraged data insights to inform strategic marketing decisions and tactical interventions. Developed strategic partnerships with complementary brands for co-marketing initiatives to expand market share.
• Drove brand awareness and engagement across multiple platforms. Enhanced customer loyalty through the creation of targeted email campaigns and promotional events.
• Curated hyper-personalized content for high-value / potential accounts. Developed nique and innovative properties for CXO and niche engagement.
• Developed compelling customer testimonials and case studies.
• Established a consistent brand identity across all channels, including print, digital, and social media platforms.
• Oversaw public relations efforts, securing press coverage from leading industry publications and outlets.
• Conducted regular competitor analysis to maintain a competitive edge within the marketplace.
• Managed a team of marketing professionals, resulting in increased productivity and project success rates. Mentored junior staff members on best practices for marketing strategy development and execution.
• Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.

Marketing Strategy, Brand Awareness, and Lead Generation for Multi-Brand:

• Led development and execution of comprehensive marketing strategies to enhance brand awareness and achieve budgeted sales targets.
• Directed creation and implementation of marketing communication plans and budgets, optimizing resource allocation for maximum impact.
• Collaborated with BLMs to conceptualize and launch national campaigns, reinforcing brand presence and engagement.
• Identified and capitalized through expos and third party events for maximum coverage and visibility.
• Spearheaded website revamp project with content development and SEO for multi-brand division.
• Directed digital marketing campaigns including product launches, webinars, social media campaigns targeting specific segments within customer base.
• Launched and monitored Channel Partner development program for their digital marketing activities.
• Coordinated effective placements of media announcements, print ads for maximum effectiveness and exposure. Led office branding projects at PAN India level adhering to brand guidelines.
• Collaborated with cross-functional teams in employee branding projects. Facilitated coordination for CRM, product marketing teams, and on-field teams for effective tracking.

• Led the strategic planning and execution of short-term and long-term marketing plans and budgets, including product launches, ensuring alignment with business objectives.
• Provided comprehensive marketing operations support to global marketing teams, enhancing efficiency and consistency across regions.
• Orchestrated marketing interventions for the existing portfolio, meticulously tracking initiatives and assessing ROI to optimize performance.
• Managed database support activities, including procurement, validation, centralization, segmentation, and audits, ensuring data integrity and accessibility.
• Conducted in-depth market research to inform product positioning, campaign strategies, and competitive analysis, driving data-driven decision-making.
• Collaborated closely with Sales Teams to enhance campaign effectiveness and overall marketing performance, fostering a synergistic relationship.
• Partnered with Marketing Finance team to meticulously track marketing investments, ensuring transparency and accuracy in reporting.
• Supported the ongoing process of creating Purchase Requisitions, exercising diligence in documentation and compliance.
• Managed cross-functional projects, building strong relationships with stakeholders to ensure successful execution and alignment with organizational goals.
• Conducted market research to identify customer needs and preferences.

• Managed awareness campaigns for business consulting and corporate training divisions
• Created relevant and competitive content such as whitepapers, articles, and videos
• Managed team of business developers focusing on lead generation with end-to-end database support
• Provided business as well as competitors insights
• Built strong relationships with key stakeholders through regular engagement, fostering trust and collaboration.
• Supported in facilitation of workshops and training sessions aimed at enhancing employees skills and knowledge in support of organizational objectives.
• Provided ongoing support and guidance to clients during the implementation phase, ensuring successful execution of recommended strategies.