Prajakta Chikhale
Mumbai
Summary
MORE THAN 6 YEARS OF EXPERIENCE IN PURSUE MULTI-DISCIPLINARY RESEARCH AND ANALYZE PRIMARY MARKET RESEARCH DATA, TO PROVIDE INSIGHTS AND RECOMMENDATIONS TO SUPPORT CLIENT OBJECTIVES IN IQVIA
Overview
7
7
years of professional experience
Work History
Consultant
IQVIA
Bangalore
04.2022 - Current
Manage end-to-end stakeholders' engagements and executing projects in primary research domain for multiple projects-
- Prepare research materials (surveys, stimuli, etc.) to assist clients in answering their most pressing business questions.
- Spearhead cross-functional collaboration efforts with programming and fielding vendors.
- Extract key insights from in-depth analysis of primary market research data, highlighting emerging trends and customer sentiment; leverage data-driven recommendations to optimize client product positioning and drive market share.
- Create a highly visual and engaging power point presentation of the "story" and its ramifications for our clients.
- Experience in proposal preparation as needed
- Facilitate the dashboarding team’s understanding of the client's objectives and the creation of a highly engaging dashboards to meet them
Associate Consultant
IQVIA
Bangalore
04.2019 - 03.2022
- ATU study: Evaluate the current market to understand potential prescription and Usage behaviour for client product vs
- Other therapies, awareness, interest, and propensity to uptake also to learn about current attitudes towards available therapies
- Tracker and Dashboards - Performance tracking wave-on-wave studies against multiple KPIs with measuring what target physicians think and do at specific time points and help to develop Power BI and Tableau dashboards accordingly.
Research Analyst
IQVIA
Bagalore
07.2017 - 03.2019
- Prescription monitoring study - Market research to understand more about use of biologic, or advanced oral treatment with similar profile, across different therapy areas
- Price calculation - Identification of price in different scenario for client product using Gabor-Granger and PSM pricing techniques.
Education
MBA - Marketing (Pharma-Biotech)
Savitribai Phule University of Pune (PUMBA)
05-2017
B.A.M.S -
ASM's Ashtang Ayurved Mahavidyalaya, Pune
01.2014
Skills
- Microsoft PowerPoint
- Microsoft Excel
- Subject Matter Expert
- Client Requirements Assessment
- Project Management
Summer Internship
Project: A study of global pharma exhibitions market, and available online platforms for promotion of generic drugs.
Problem identified:
- Reach out to target customer is very time taking process, unavailability of platform which give detail information of exhibitors along with their product portfolio, no platform available for small players.
Solution Provided: Developed an online portal (Exhibeet)
- It gives information of large number of upcoming exhibitions at one place where Exhibitors and visitors can plan and schedule their activities for all exhibitions.
- Where exhibitors can show their presence to maximum number existing and new visitors, monitor activities of profile visitors, and convert them into customer
- Which provide a facility of meetings between exhibitors and visitors
Awards
- Circle of Excellence award in 2019 for excellent performance and successful project delivery
- Bronze award in IQVIA impact program 2021
- Spotlight award from middle east IQVIA in 2022
- Silver award in IQVIA impact program 2023
Affiliations
- Questionnaire automation tool – Part of the team that is developing an in-house automation tool for research stimuli (Questionnaire) design which incorporates various types of studies and can reduce up to ~40% of efforts and cost
Projects
1. Segmentation Study- client wanted to develop a best-in-class commercial go to market strategy that will maximize product uptake at launch and beyond.
Solution- We suggested behavioral segmentation and informed messaging as a go-to-market strategy. We conduct a PMR to examine their diverse attitudes and identify physician segments.
2. Conjoint Study- Client was looking to understand the market dynamics and potential share uptake for new product under clinical trial, understand how changing different product attributes may impact market shares
Solution- We proposed to leverage both QUAL and QUANT research to estimate market shares at country level. This study was conducted in 3 stages- Qual interviews (TPP evaluation leveraging in-depth interviews), Preference quantification through Conjoint and Market shares conversion calculation
Timeline
Consultant
IQVIA
04.2022 - Current
Associate Consultant
IQVIA
04.2019 - 03.2022
Research Analyst
IQVIA
07.2017 - 03.2019
MBA - Marketing (Pharma-Biotech)
Savitribai Phule University of Pune (PUMBA)
B.A.M.S -
ASM's Ashtang Ayurved Mahavidyalaya, Pune
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