Prajakta Ghadge
Social Media Executive
Kothrud, Pune,Maharashtra
Summary
Results-driven Social Media Executive with hands-on experience in content planning, social media management, audience engagement, and performance analysis. Skilled in managing brand accounts, running organic and paid campaigns, creating content calendars, and analyzing insights to improve reach and engagement. Strong understanding of SEO, digital advertising, and emerging social media trends. Adaptable, creative, and eager to learn in fast-paced environments.
Overview
1
1
year of professional experience
Work History
Social Media Executive
Finsmart Accounting pvt ltd
Kothrud, Pune
02.2025 - Current
Finsmart Accounting Pvt. Ltd. – Pune
Feb 2025 - Currently
- Scheduled social media content at optimal posting times
- Assisted in developing strategies to grow followers and engagement
- Managed comments, messages, and customer interactions
- Organized contests and giveaways to boost audience engagement
- Researched industry trends and competitor activities
- Supported campaign planning and performance tracking
Social Media Intern
Finsmart Accounting Pvt. Ltd. – Pune
November 2024 to February 2025
- Manage day-to-day social media activities across platforms
- Plan and execute content calendars aligned with business goals
- Create engaging posts, captions, and creatives to increase reach
- Monitor insights, engagement, and audience behavior
- Coordinate with internal teams for brand consistency
- Support paid campaigns and promotional activities
Digitize Brand Hub – Intern
May 2024 – Aug 2024
- Managed social media accounts for multiple clients across different industries
- Created content calendars, designed creatives using Canva, and published posts
- Analyzed organic performance and optimized content strategies
- Conducted keyword research and wrote SEO blogs (2 per month per client)
- Ran Google Search, YouTube, and Facebook ad campaigns, including remarketing
- Built and managed websites using WordPress
- Supported paid advertising campaigns to improve conversions and ROI.
Education
Course - Digital Marketing
Digital Trainee
Pune, India09-2024
MBA -
Sinhgad Institute (SIBAR)
Pune 04.2001 -
Skills
Social Media Skills
- Social Media Strategy & Planning
- Content Calendar Creation
- Audience Engagement
- Hashtag Research & Social Listening
- Community Management
Tools & Platforms
- Instagram, Facebook, Twitter (X), LinkedIn
- Canva
- Meta Ads Manager
- Google Analytics (basic)
- WordPress
Digital Marketing
- SEO (Keyword Research, On-page, Backlinks)
- Paid Ads (Facebook, Google Search, YouTube)
- Campaign Performance Analysis to learn
Soft Skills
- Creativity
- Problem Solving
- Adaptability
- Team Collaboration
DECLARATION
I hereby confirm that all the details furnished above are authentic and accurate to the best of my belief.
Timeline
Social Media Executive
Finsmart Accounting pvt ltd
02.2025 - Current
MBA -
Sinhgad Institute (SIBAR)
04.2001 -
Course - Digital Marketing
Digital Trainee