Hi, I’m
Prajakta Kale
Bengaluru,Karnataka
Summary
Proactive Customer Success Manager with 9 years of experience in scaling digital products for partner organizations. Exceptional at building strong credible relationships, thorough monitoring and measuring customer satisfaction and taking action to remedy any concerns. Demonstrable success in thinking strategically while providing consistent results in driving client retention and product adoption.
Overview
11
years of professional experience
5
years of post-secondary education
Work history
Demyst DataBengaluru, Karnataka
Client success manager - Americas
08.2023 - Current
Job overview
- Managed onboarding and retention efforts for 3 enterprise clients with annual billing of about $10 million
- Integrated about 10 third party data connectors for brands like HSBC & Momnt.
- Created playbooks a for onboarding and training new joiners to the CS team.
Sharpsell Technology Private LimitedBengaluru, Karnataka
Sr. Engagement Manager - Enterprise Accounts
10.2019 - 07.2023
Job overview
- Multiplied the net retention rate by 1.5 times for 20 BFSI organizations.
- Delivered 40+ product plug-ins at 20 BFSI enterprises while maintaining the CSAT of 90+.
- Reduced the go-live efforts by 75% by accelerated on-boarding process.
- Reduced time-to-revenue by 35% by implementing a robust sales to CS handoff process.
- Curated playbooks for change managers emphasizing best practices for driving product adoption.
Citibank N.A. Mumbai, Maharashtra
Product Marketing Manager - Card Partnerships
10.2018 - 10.2019
Job overview
- Increased the co-branded credit cards portfolio by 10% and average revenue per user by 17%.
- Increased spends by 15% by the way of marketing campaigns with retail partner.
- Increased sales by 10% while reducing cost of acquisition by 70% by digitizing the customer onboarding.
- Increased the booking rate by 3% by broadened the eligibility criteria for prospecting customers.
- Enabled the sales teams with effective training material for product know-how.
State Bank of IndiaMumbai, Maharashtra
Product Marketing Manager - Card Partnerships
06.2016 - 09.2018
Job overview
- Boosted product adoption by 35% through 100+ partner-led marketing campaigns.
- Launched a TV commercial series to educate cardholders on how to use NFC enabled cards.
- A/B tested spending behavior of newly activated cardholders during to predict campaign success.
- Conducted training for 15 bank branches educating them about newly launched product features.
- Migrated ~15 crore magstripe cards to EMV chip with minimal return-to-origin instances.
- Secured funds from card networks like Mastercard and Visa for new product development.
VKA Infra Services Pvt. Ltd.Nagpur, Maharashtra
Marketing Executive - Real Estate
05.2013 - 06.2014
Job overview
- Led 5 newspaper campaigns & 1 celebrity sponsorship event increasing enquiries by 120%.
- Created and published company website and updated it for regular construction updates.
Education
Prin L.N. Welingkar Institute of ManagementMumbai, Maharashtra
Postgraduate D from Management (MBA, Marketing)
06.2014 - 05.2016
RTM Nagpur UniversityNagpur, Maharashtra
Bachelor of Business Administration from Marketing
06.2010 - 05.2013
Skills
- Cross-sell strategies
- Customer retention strategies
- Contract renewal management (Pipedrive)
- Change management
- Project management (MS project, Smartsheet, Jira)
- Product adoption strategies
Timeline
Client success manager - Americas
Demyst Data
08.2023 - Current
Sr. Engagement Manager - Enterprise Accounts
Sharpsell Technology Private Limited
10.2019 - 07.2023
Product Marketing Manager - Card Partnerships
Citibank N.A.
10.2018 - 10.2019
Product Marketing Manager - Card Partnerships
State Bank of India
06.2016 - 09.2018
Prin L.N. Welingkar Institute of Management
Postgraduate D from Management (MBA, Marketing)
06.2014 - 05.2016
Marketing Executive - Real Estate
VKA Infra Services Pvt. Ltd.
05.2013 - 06.2014
RTM Nagpur University
Bachelor of Business Administration from Marketing
06.2010 - 05.2013
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