Prajeet Shashi
Bangalore
Summary
Enterprise Sales & Marketing Leader with over 22 years of experience in driving revenue growth and securing contracts exceeding $1M in the North American IT services market. Expertise in developing and implementing global go-to-market strategies across various technology sectors, including Custom Development, Quality Engineering, Data/Analytics, Cloud, AI/ML and GenAI. Proven ability to build strong C-suite relationships and transition engagements to recurring revenue models. Skilled in utilizing CRM tools and data analytics to enhance sales performance and achieve consistent growth.
Overview
22
22
years of professional experience
Work History
Director – Business Development
Trigent Software Inc.
08.2023 - Current
- Architected and executed GTM strategies for multiple IT service lines—Application Development, QA & Testing, Data & Analytics, Cybersecurity, Infrastructure Management, AI/ML, and Generative AI—targeting mid-market and enterprise clients in North America.
- Secured and expanded C-suite relationships across Fortune 1000 accounts, converting strategic conversations into multi-year, high-value service engagements exceeding $1M annually.
- Generated multi-million-dollar sales pipeline by leading outreach, proposals, and negotiations for multiple contracts.
- Partnered with delivery and technical leadership to shape solution offerings and create differentiated value propositions, strengthening competitive positioning in target verticals such as Healthcare, BFSI, Manufacturing, and Technology ISVs.
- Implemented data-driven sales tracking via CRM, integrating AI-based lead scoring and analytics to improve pipeline health and forecast accuracy.
- Mentored a distributed business development team, instilling a high-performance, metrics-driven culture focused on win rates, quota attainment, and long-term client partnerships.
- Delivered thought leadership through client workshops, industry events, and co-authored whitepapers, enhancing brand recognition in the US market.
Director – Sales
TRUGlobal Inc.
01.2022 - 08.2023
- Responsible for the entire business development, account management and sales strategy for the North American region.
- Assist an Inside Sales and Account Management team members to drive new business through key accounts and establishing strategic partnerships to increase revenues.
- Managing and drive revenue growth in domains of Cloud Migration, Data/Analytics, Testing & QA Automation Services, DevOps, Intelligent Automation, Machine Learning, Artificial Intelligence and Analytics.
- Manage all phases of the sales cycle including business development, lead identification qualification, proposal development client presentations and contract negotiation.
- Execute sales analysis, prepare sales reports and suggest improvements.
- Set and track KRAs & sales targets for the inside sales team and provide valuable feedback for improvement.
Director – Sales
TVS Next
04.2021 - 01.2022
- Actively pursue and hunt for new business opportunities within existing accounts as well as identify and win new logos in the Healthcare and E-Commerce vertical.
- Assist an inside sales and account management team members to drive new business through key accounts and establishing strategic partnerships to increase revenues.
- Managing and drive revenue growth in domains of Cloud Migration, Data/Analytics, Testing & QA Automation Services, DevOps, Intelligent Automation, Machine Learning, Artificial Intelligence and Analytics.
- Tapping areas of growth & proposing new projects to the management to capitalise on such opportunities through market intelligence activities.
- Manage all phases of the sales cycle including business development, lead identification qualification, proposal development client presentations and contract negotiation.
- Designing long-term consultative sales strategies to maintain current clients & partners to generate new business opportunities.
- Execute sales analysis, prepare sales reports and suggest improvements.
- Set and track KRAs & sales targets for the inside sales team and provide valuable feedback for improvement.
Director – Business Development
iOPEX Technologies Pvt. Ltd.
10.2018 - 02.2021
- Managing and drive revenue growth in the areas like Intelligent Automation, Machine Learning, AI and Analytics.
- Responsible for the overall account management & sales strategy for the company.
- Manage the Sales & Account Management team, mentor and coach them.
- Execute sales analysis, prepare sales reports and suggest improvements.
- Set and track sales targets and KPIs.
- Managed a revenue stream of 2 million USD.
- Generated a pipeline of another 1 million USD by an event conducted in sync with a strategic partner company in California.
Director – Business Development
FuGenX Technologies Pvt. Ltd.
11.2017 - 08.2018
- Part of the leadership team and responsible for the entire business development & account management for mobile app development and Analytics.
- Interact with clients on a daily basis.
- Understand the market and prepare marketing strategies to increase business.
- Mentor and facilitate technical guidance to members of the team as and when required.
- Maintain close relationship with the Account Management and Delivery teams.
- B2B presentations as per business requirements.
- Constantly upgrade product and services knowledge.
- Staying aligned with the marketing campaigns and driving adequate inside sales and demand generation activity to complement the marketing plan and the annual sales plan.
- Co-ordinate with the Technical Heads to come up with the solutioning, MSA & SOW.
Director – Sales
Sourcebits Technologies Pvt. Ltd.
12.2015 - 08.2017
- Responsible for the entire business development, account management and sales strategy for mobile app development and Analytics/Reporting.
- Qualify all the inbound enquiries and take it to closure.
- Mentor and facilitate technical guidance to members of the team as and when required.
- Maintain close relationship with the Account Management and Delivery teams.
- B2B presentations as per business requirements.
- Constantly upgrade product and services knowledge.
- Staying aligned with the marketing campaigns and driving adequate inside sales and demand generation activity to complement the marketing plan and the annual sales plan.
- Co-ordinate with the Technical Heads for preparing estimates, MSA & SoW.
Associate Director – Business Development
Chimera Technologies
09.2014 - 08.2015
- Responsible for the entire business development and sales strategy for the US market.
- Staying aligned with the marketing campaigns and driving adequate inside sales and demand generation activity to complement the marketing plan and the annual sales plan.
- Was involved in hiring and training the inside sales team.
- Mentor and facilitate technical guidance to members of the team as and when required.
- Maintain close relationship with the Account Management and Delivery teams.
- B2B presentations as per business requirements.
- Constantly upgrade product and services knowledge.
- Co-ordinate with the Technical Heads for preparing collaterals and brochures for marketing activities.
Assistant Manager- Business Development
Infinite Computer Solutions
12.2008 - 09.2014
- Manage and acquire new business through the territories and accounts assigned in US along with the team assigned; was managing a team of 10 members.
- Focused on acquiring new business and drive revenue growth in areas like BI and middleware solutions.
- Interact and give presentation to CIO‘S, CTO’S & Technology Managers as and when the leads are generated by the team.
- Attaining monthly and quarterly quotas in terms of meetings as well as revenue.
- Mentor and facilitate technical guidance to members of the team as and when required.
- B2B presentations as per business requirements.
- Maintaining Close relationship with Sales Specialist in US.
- Constantly upgrade product and services knowledge.
- Staying aligned with the marketing campaigns and driving adequate inside sales and demand generation activity to complement the marketing plan and the annual sales plan.
- Co-ordinate with the Technical Heads for preparing collaterals and brochures for marketing activities.
- Repeatedly demonstrated ability to effectively plan, innovate, coordinate & meet deadlines and a firm believer in the term 'Lead by example'.
Asst. Manager- Inside Sales
MetricStream InfoTech (MetricStream, Inc.)
01.2007 - 12.2008
- Responsible for team’s quarterly targets in terms of number of qualified opportunities.
- Work with a team of Inside Sales executives to develop opportunity pipeline for company's enterprise-class governance, risk and compliance management software solutions.
- Working closely with VP of Sales and CFO in order to move the opportunities well.
- Staying aligned with the marketing campaigns and driving adequate inside sales activity to complement the marketing plan.
- Training new team members in the Inside Sales group.
- Conducting webinars and customer demos.
Team Leader Operations - Process Excellence
Nirvana Business Solutions Pvt. Ltd.
09.2005 - 01.2007
- This position reports directly to the Head of the program. It involved transitioning the business from pilot to live stages. This included effectively handling a team of 25 members by providing quality service to the clients and involved both pilot and live stages.
- Campaigns Handled: Capital Finance (UK Mortgage) A lead generation B2C campaign for a UK based Mortgage Company.
- Softbrands A lead generation B2B campaign for a U.S. based company selling ERP Systems (SAP).
- Responsible for conducting interviews to select suitable candidates for the campaign.
- Key player in strategy planning of the lead file for enhanced performance.
- Involved in effective management of the dialer functions on a daily basis.
- In charge of performance enhancement of various representatives in the program.
- Core competencies include collating data and performing trend analysis to interpret the health of the program and to forecast results on various critical metrics.
- Act as the conduit between the client and the organization and maintain the relationship required for the smooth functioning of the business.
- To make sure that every team member adheres to the quality standards to meet the SLA’s.
- Managing inter-departmental operations by coordinating with the support functions thus ensuring efficient management of the program.
- Conducted appraisals for the sales representatives within the program.
- Responsible for the staffing and scheduling of the representatives as per the requirement.
- Design and implement various incentive plans, motivation sessions and other support activities.
- Creating and sending daily, weekly and monthly reports to the management and the clients.
- Set and track KRAs & sales targets for the team and provide valuable feedback for improvement.
- Knowledge transfer to team on value based selling acquired from onsite training conducted by the clients.
Senior Sales Executive
Nirvana Business Solutions Pvt. Ltd.
10.2004 - 09.2005
- Achieving target on a daily basis for a lead generation.
- Establish genuine rapport with prospects and customers. Utilize comprehensive product knowledge, familiarity with diverse American culture and personalities, and enthusiastic personality to quickly map out customer needs and recommend appropriate solutions.
- Earn customers’ trust by consistently proving that their needs are paramount.
- Taking escalations and mentoring the team when the manager is not present.
- Handling training Sessions for the new hires.
- Floor walking and escalations.
Customer Service Representative
Transworks India Pvt. Ltd.
06.2003 - 10.2004
- Achieving target on a daily basis for a sales campaign for MBNA (MBNA is the world's largest non-banking credit card issuers).
- Establish genuine rapport with prospects and customers.
- Utilise comprehensive product knowledge, familiarity with diverse American culture and personalities, and enthusiastic personality to quickly map out customer needs and recommend appropriate solutions.
- Earn customers’ trust by consistently proving that their needs are paramount.
- Taking escalations and mentoring the team when the manager is not present.
- Handling training Sessions for the new hires.
- Handling escalation calls on the floor.
Education
Bachelor Degree - Computer Applications
Prasanna Bharati University
01.2003
Pre University -
Air Force School - CBSE
01.2000
SSLC -
St. Joseph’s Convent-CBSE
01.1998
Skills
- Application Development
- Testing & QA
- Cloud
- Data
- Analytics
- DevOps
- Automation
- Infrastructure Management Services
- AI
- GenAI
- Agentic AI
- Intelligent Automation
Crm Tools
- HubSpot
- Salesforce
- Zoho
- VTiger
- MS Dynamics
US Visa Status
Renewed US B1 Visa, Validity - Dec-31-2033
References
Will be provided on request.
Timeline
Director – Business Development
Trigent Software Inc.
08.2023 - Current
Director – Sales
TRUGlobal Inc.
01.2022 - 08.2023
Director – Sales
TVS Next
04.2021 - 01.2022
Director – Business Development
iOPEX Technologies Pvt. Ltd.
10.2018 - 02.2021
Director – Business Development
FuGenX Technologies Pvt. Ltd.
11.2017 - 08.2018
Director – Sales
Sourcebits Technologies Pvt. Ltd.
12.2015 - 08.2017
Associate Director – Business Development
Chimera Technologies
09.2014 - 08.2015
Assistant Manager- Business Development
Infinite Computer Solutions
12.2008 - 09.2014
Asst. Manager- Inside Sales
MetricStream InfoTech (MetricStream, Inc.)
01.2007 - 12.2008
Team Leader Operations - Process Excellence
Nirvana Business Solutions Pvt. Ltd.
09.2005 - 01.2007
Senior Sales Executive
Nirvana Business Solutions Pvt. Ltd.
10.2004 - 09.2005
Customer Service Representative
Transworks India Pvt. Ltd.
06.2003 - 10.2004
Bachelor Degree - Computer Applications
Prasanna Bharati University
Pre University -
Air Force School - CBSE
SSLC -
St. Joseph’s Convent-CBSE
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