Prajesh Ghosh
Mira Bhayandar
Summary
Digital Marketer with extensive experience in developing effective digital strategies and managing client relationships. Specializes in media planning and buying, consistently achieving and surpassing revenue goals. Proficient in utilizing web analytics to enhance campaign performance and create integrated marketing strategies that engage target audiences.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Sr. Business Director - Digital Media
GroupM - Motivator
Mumbai
2024.10 - Current
- Serve as a senior-level point of contact for clients, leading strategic conversations on media and communication planning, with a strong cross-channel perspective.
- Contribute to new business pitches and presentations.
- Achieve revenue targets by driving incremental billing, and delivering strong revenue growth.
- Craft and deliver compelling presentations to top management, marketing teams, and public audiences, effectively communicating complex insights in an accessible manner.
Business Director - Digital Media
GroupM - Motivator
Mumbai
2022.10 - 2024.10
- Manage client servicing, foster strong day-to-day client relationships, and address their digital requirements effectively.
- Effectively translate insights into actionable strategies by making them relevant to broader business objectives.
- Collaborate with specialists across digital verticals like search, social, mobile, etc. to craft integrated digital solutions.
- Possess hands-on experience in digital media strategy, planning, and buying.
- Define challenges, collect data, analyze findings, and draw meaningful conclusions.
Group Head to Assoc. Business Director
GroupM - Motivator
Mumbai
2018.03 - 2022.10
- Planning and executing the media plans for the brands, backed up with research and strategy.
- Coordinate negotiations with media vendors to secure optimal placements and rates.
- Track media expenditures to ensure agency and client budget compliance.
- Demonstrate hands-on experience with campaign management platforms.
- Maintain ongoing communication and coordination with internal teams to ensure seamless execution.
- Calculate the ROI of online media activities, and make data-driven recommendations to optimize client outcomes.
- Provide timely, concise, and accurate reporting, including post-buy analyses, positioning reports, and online tracking updates.
Sr. Digital Media Manager
BC Web Wise
2016.07 - 2018.03
- Digital Project management & Team Handling
- Media Planning, Media Buying, Campaign Performance Monitoring and Digital marketing Analysis
- Drive Media Strategy, planning & buying across all online mediums to deliver maximum ROAS.
- Set up and monitoring of the campaigns in AdWords, Facebook, twitter and other mediums for the better ROI.
- Campaign Performance & website analysis through Google analytics and pre-campaign strategies through tools like comScore.
- Well versed knowledge of getting work done from the affiliates network to achieve the deliverable in performance-based campaign (CPL, CPS, CPV etc.)
- Research online and suggest for the Tools online: - Pre-campaign strategy and post campaign analysis.
- Helping Business development team in acquiring business - research, strategy, planning. Identify key partnerships for the brand and explore new channels which can increase effectiveness of reaching out to the target audience of potential retailers.
Performance Marketing Manager
Asymmetrique Communication Pvt. Ltd
2014.08 - 2016.07
- Planning and implementation of the strategy for overall online marketing activities
- Team Handling and Project management
- Deep-dive into consumer mapping and drive performance marketing solutions.
- Work with cross functional teams to optimize all digital assets and drive generation of relevant traffic.
- Monitor and report on campaign performance and rigorously conduct analysis to achieve all set conversions.
- Proactively research campaign issues, creating and executing action plans based off findings to effectively concentrate on ROI.
- Developing and implementing On Page & Off Page SEO strategies for company and client's websites.
- Optimizing the Landing Pages & Microsites by improving the UI & UX.
- Use marketing automation tools like Leadsquared for lead nurturing to ensure maximum conversion of prospects into clients with a proper data flow from the email assets, through the landing page and into the target database.
- Technical Analysis of Client Websites & suggesting responsible teams for expected improvements.
- Tracking & analyzing traffic data with Google Analytics and taking corrective actions to deliver qualified traffic & leads.
Manager-Online Marketing
Yapsody India Pvt. Ltd
2012.03 - 2014.08
- Organic & Paid Digital Marketing
- Team Management - Handling a team of Social Media Executives, Animator and Internet researchers.
- Project Management - Coordinating and consulting with developers, designers, testers, executive teams and customer service to make proper marketing and promotional strategies.
- Tracking all tasks and activities through project management application such as Redmine, Basecamp and Jira.
- On page & Off Page SEO activities like sitemap building and submission, keyword analysis for website content, title tag and Meta description.
- Derive email marketing strategies and implement email marketing campaigns through Mailchimp, Infusionsoft and in-house campaign manager.
- Customer Relationship Management by using In-house, Infusionsoft, also other online CRM.
- Perform market research for developing strategies related to product design, product rollout, customer acquisition, and customer retention.
Marketing Virtual Analyst
Alfa Overseas Private Ltd
2010.02 - 2012.03
- Providing digital marketing & creative assistance to clients based in US, UK & Australia.
- Email marketing - Managing and sending out emails, creating report after each email blast.
- Secondary Research - Data mining, Internet research for company's details, competitor's details, industry report, information related to products and services and all other information as per the client's requirement.
- Digital marketing- Manage social media profiles and business pages on Facebook, Twitter and LinkedIn.
- Blog management through Wordpress, Blogspot and Tumblr etc.
- Maintaining good Google and Yahoo search result with proper on-page SEO activities and off-page activities through forums, social bookmarking sites, online ratings and reviews, etc.
- Competitive analysis, research on competitor's facts and creating report on Excel with formulas, charts, graphs and PPT as per the client's requirement.
Education
MBA - Marketing
Rizvi Institute of Management
MumbaiBachelor of Science - Mathematics
Kanpur University
KanpurSkills
- Digital strategy development
- Campaign execution
- Media planning and buying
- Client relations
- Web analytics expertise
- Integrated marketing strategies
- Lead nurturing
Certification
- Google AdWords
- Google Analytics
- Similarweb
- LinkedIn marketing strategy
- Meta Blueprint
Timeline
Sr. Business Director - Digital Media
GroupM - Motivator
2024.10 - Current
Business Director - Digital Media
GroupM - Motivator
2022.10 - 2024.10
Group Head to Assoc. Business Director
GroupM - Motivator
2018.03 - 2022.10
Sr. Digital Media Manager
BC Web Wise
2016.07 - 2018.03
Performance Marketing Manager
Asymmetrique Communication Pvt. Ltd
2014.08 - 2016.07
Manager-Online Marketing
Yapsody India Pvt. Ltd
2012.03 - 2014.08
Marketing Virtual Analyst
Alfa Overseas Private Ltd
2010.02 - 2012.03
MBA - Marketing
Rizvi Institute of Management
Bachelor of Science - Mathematics
Kanpur University