PAVANKUMAR J VERNEKAR
Bangalore
Summary
Results-oriented eCommerce Specialist & Key Account Manager with over 11 years of experience elevating brands on Amazon, Flipkart, Myntra, Meesho, and Q-commerce platforms. Demonstrates mastery in P&L management, performance marketing, SEO, marketplace expansion, and digital advertising, achieving 9X revenue growth within two years. Expert in crafting scalable strategies, enhancing ROI, and spearheading cross-functional teams to optimize sales and profitability.
Overview
12
12
years of professional experience
Work History
Ecommerce Account Manager
Cult.fit
Bangalore
06.2022 - Current
- Drove P&L ownership for footwear across Amazon, Flipkart, Myntra, Meesho, and Zepto.
- Scaled AVANT and CULT brands from ₹35L to ₹3.16Cr through pricing, inventory, and ad optimization.
- Led SEO and listing optimization strategies to enhance product visibility.
- Managed performance marketing and AMS campaigns achieving ROAS greater than 5.
- Analyzed consumer trends and competitor data to inform revenue strategies.
- Coordinated marketing strategies across digital platforms to boost product visibility.
- Developed e-commerce initiatives that improved user engagement and conversion rates.
- Trained junior staff on best practices in account management and customer service.
Key Account Manager
Jaipur Global Services
Bangalore
07.2019 - 05.2022
- Oversaw comprehensive account operations, including sales forecasting, SEO, and paid advertising.
- Developed tailored solutions to align with client needs and business objectives.
- Conducted regular reviews of account performance to pinpoint areas for improvement.
- Analyzed market trends to drive strategic account planning and identify growth opportunities.
- Negotiated contracts and pricing agreements to optimize client value.
- Resolved client issues promptly to strengthen partnerships.
- Provided training resources for clients to enhance product utilization.
- Enhanced marketplace rankings and conversions through targeted campaigns.
Ad Account Manager
Amazon India
Bangalore
01.2017 - 01.2019
- Optimized Amazon Advertising campaigns for top-tier clients, boosting sales and ROI.
- Developed data-driven keyword and bid strategies to enhance seller performance.
- Directed cross-functional teams to implement innovative operational solutions.
- Championed sustainability initiatives to improve corporate responsibility and environmental impact.
- Oversaw financial planning and budgeting processes to ensure efficiency.
- Mentored senior leaders, strengthening organizational leadership capabilities.
- Analyzed competitive landscape to inform strategic decision-making and positioning.
- Fostered partnerships with key stakeholders to expand market reach and product offerings.
Ad Sales Associate
Amazon India
Bangalore
05.2015 - 12.2016
- Onboarded vendors and drove ad adoption to increase ad revenues.
- Resolved customer complaints by delivering timely solutions and support.
- Executed promotional campaigns to attract and engage potential buyers.
- Processed online orders efficiently using Amazon fulfillment system.
- Maintained inventory levels through regular stock checks and replenishments.
- Trained new associates on sales techniques and company policies.
- Collaborated with team members to refine customer service strategies.
- Assisted customers with product inquiries, order placements, and product advice.
Business Development Executive
Y-Cash Software Solutions
10.2014 - 04.2015
- Developed strategic partnerships to drive business growth and strengthen market presence.
- Conducted market research to identify new opportunities and analyze industry trends.
- Managed client relationships to ensure satisfaction and foster repeat business.
- Collaborated with marketing teams to design effective promotional materials and campaigns.
- Presented tailored product solutions to potential clients, addressing specific needs.
- Analyzed competitor strategies to guide informed business development initiatives.
- Coordinated cross-functional teams to enhance project execution and communication efficiency.
Product Support Associate
CRISIL Research
07.2013 - 09.2014
- Delivered expert product support to clients across various sectors.
- Coordinated cross-functional teams to resolve customer inquiries efficiently.
- Analyzed product performance data to identify areas for improvement.
- Developed user guides and documentation for product features.
- Trained new team members on product support processes and tools.
- Facilitated communication between customers and technical teams for effective solutions.
- Conducted regular follow-ups with clients to ensure product satisfaction.
- Maintained records of customer interactions in a CRM system for future reference.
Education
MBA - Finance & Marketing
St. Aloysius Institute of Management & IT
01.2013
BCA - Computer Applications
K.W.T. Divekar BCA College
01.2011
Skills
- E-commerce growth strategy
- P&L management
- Marketplace SEO and keyword research
- Product listing optimization
- Performance marketing and campaign optimization
- Data-driven decision making
- Analytics and analytics tools
- Pricing and inventory planning
- Promotions planning
- Key account management and negotiation
- Cross-platform campaign management
- Advertising platforms and sponsored ads
- PPC and CPC strategies
Languages
- English
- Hindi
- Kannada
- Konkani
Timeline
Ecommerce Account Manager
Cult.fit
06.2022 - Current
Key Account Manager
Jaipur Global Services
07.2019 - 05.2022
Ad Account Manager
Amazon India
01.2017 - 01.2019
Ad Sales Associate
Amazon India
05.2015 - 12.2016
Business Development Executive
Y-Cash Software Solutions
10.2014 - 04.2015
Product Support Associate
CRISIL Research
07.2013 - 09.2014
MBA - Finance & Marketing
St. Aloysius Institute of Management & IT
BCA - Computer Applications
K.W.T. Divekar BCA College
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