Prajna Shetty

Brand Accountability:

Thyroid, Endo and Diabetes Portfolio: Euthyrox (Levothyroxine), Saizen (Growth Hormone), Carbophage (Metformin Combination) and Starvog (Voglibose Combination)

Key Highlights:

Burnt the Boat Campaign - burn all the mental hindrances, inertias, eliminating all the mental obstacles to accomplishing the goal and fight this market to win with everything we have and claiming the space in the thyroids market. Registered Highest growth of 43% with month on month incremental trend. Saizen Grow with Confidence - Saizen confidence building among internal employees and marketing strategies and tactics to improve brand visibility. 250 Happy Patients on Saizen with reach to 60 HCPs experiencing Saizen Speak Med Initiative: One of its kind initiative in growth hormone segment to reach to young DMPGS. registered 580 HCPs in the event. Mapped DMPGs across all Medical College.
Carbophage - 100 Years Celebration Campaign and Starvog - Common Man Voglibose

Brand Accountability:

Thyroid, Endo and Diabetes Portfolio: Euthyrox (Levothyroxine), Saizen (Growth Hormone), Carbophage (Metformin Combination) and Starvog (Voglibose Combination)

Heart Failure and Hypertension Portfolio: Concor (Bisoprolol), Concor AM (Bisoprolol Amlodipine Combination, Olmighty (Olmesartan).

Key Highlights:

Achieved 100 Cr landmark for Concor

Concor Jumped 4 ranks in span of 2 yrs in IQVIA

Converting Business Opportunities through tactical plans

Branding and Conceptualization of Successful Campaigns Beta- Blocker Month, World Sexual Day, World Heart Day Campaign, 123 Campaign, SIP Campaign, Still Affordable Campaign

Cross function Alignment: International Webcasts, Train the Trainer Programme, Divisional CMEs, Conference Participation, CRM Initiatives

Sales Force Training and Development: KOM, Cycle Meets, Domestic Incentive Trips CM & E

Awards and Achievement:

Best Brand Award

Best Stall Award - India Team

Best Poster Presentation - APAC & Global

Brand Accountability :
Heart Failure and Hypertension Portfolio: Carloc (Carvedilol), Dytor and Dytor Plus (Torsemide and combination) , Olmecip (Olmesartan)

Key Highlights:
Successful launch of Brand Campaigns based on STP : Multifaceted Campaign, Right Combination Matters, Relief Campaign ,India's 1st ,Hyper Singh (Brand Pneumonic)

Team Lead for Pledge MSL (KOL Based Approach for Sales Manager), Operation Vijay, Nalanda@9 Collaborative working with cross functional for driving divisional responsibilities: Heart Failure Awareness Month (First of its kind initiative) , Hypertension Month and Vitalis@9 (Incremental Business via Morning
OPD)
Responsible for Sales Force Training for West Zone and Event Management of Divisional Strategy Meet

Awards and Achievement:
Youngest Brand Manager Award,
Consistent Target Achievement Award

Identifying potential doctors in territory to promote the targeted brands with intend to get prescription.
Doctor profiling for services and serving the doctors with Cipla Services