Prajwal Poojari

· Handling a team of 3 members for managing a portfolio of $2500 Mn dollar (PS & Peripherals). Leading the team to execute campaigns, track deliverables and performance metrics

· Spearheaded the SEM and growth marketing strategy on E-commerce platforms (Amazon & Flipkart) driving 10% YoY growth

· Responsible for increasing the market share on Amazon gaming by 6%, currently averaging 25% (all time high)

· Achieved a peak market share for peripherals on Flipkart, rising from 10% (Dec '23)to 27% (Jun '24), while also facilitating 12% growth in the premium category for peripherals

· Formulated and executed Go-To-Market strategies for new products

· Worked on reporting automation with an agency to set up triggers/flows on email and WhatsApp

· Worked with an array of agencies partners in brand as well as performance to timely deliver on key business objectives

· Leading the monthly and quarterly review calls with CMO to justify media investments and conducting long-term product strategy planning on a quarterly and yearly basis

· Collaborated extensively with the MDS team on Adobe Analytics for post-campaign analysis and worked on first-party data and CRM segments

· Developed data-driven strategic planning for web and app-based clients, focusing on client KPIs to optimize ROI

· Implemented a full-funnel remarketing strategy for HDFC Bank, resulting in a 20% improved CPA

· Executed a retention and cross-sell strategy for MPL, achieving a 7% increase in conversions and a 3% drop in CPA

· Contributed to a team effort that achieved 5x user growth for MPL during IPL 2021

· Working extensively with the business development team to create pitch decks for the potential clients

· Managed $5Mn monthly marketing budgets for MPL in IPL 2021, acquiring 2Mn cash playing users

· Creating monthly/quarterly decks as per the business and marketing objectives