Prajwal PR
Senior Domain Strategist
Mysuru,India
Summary
Experienced Digital Marketeer with over11years of experience in Marketing. Excellent reputation for resolving problems and improving customer satisfaction.
Below are the industries I have worked on from India, Australia, US, Europe, Singapore, Philippines and others:
· Automobile – Pre owned and New
· Colleges
· Recruitment
· Robots
· Certified Online courses
· E-commerce
· Home Cleaning Services
· Real Estate – India and Abroad
· NGO
· Comparison Sites
· Eye wear
· Deals Sites
· Others
Overview
3
3
years of post-secondary education
12
12
years of professional experience
Work History
Senior Domain Strategist
Theorem India Pvt. Ltd
Mysore, Karnataka
09.2017 - Current
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Led projects and analyzed data to identify opportunities for improvement.
- Managed team of 5 employees, overseeing hiring, training, and professional growth of employees.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Handle around 75 paid and Grant Google ads accounts across the globe.
- Lead a team of 5 SEM analysts and specialists.
- Talk to the onshore team and clients to deliver the results.
- New client onboarding.
- Documentation.
- Facebook marketing, affiliate marketing etc.
Manager
Roofandfloor.com – The Hindu Group
Bangalore, Karnataka
12.2015 - 05.2017
- Sole person to restructure the Google ads campaign and set up the whole account for Roofandfloor.com
- Effectively handle Google ads and Bing campaigns with a monthly budget of 50 lacs.
- Close contracts with vendors/agency for real estate leads.
- Brought the CPL/CPA from INR 900 to INR 243 in 8 Months.
- Performance marketing for ROI.
- Affiliate marketing and vendor tie-ups.
Associate Manager - Digital Marketing
Commonfloor.com
Bangalore, Karnataka
09.2012 - 12.2015
- Oversaw training and onboarding process for all newly hired employees within Digital Marketing team.
- Assessed job applications and made hiring recommendations to bring in top candidates for key vacancies.
- Key mentor in the Ads account creation & execution.
- One of the best accounts set up done with amazing results still now.
- Handled a team of 4 members.
- Complete online advertising of North India for Commonfloor.com.
- Mobile Advertising.
- App installs.
- Commonfloor.com Mobile App install monitoring & execution.
- Affiliate Marketing.
- Google Display Network & remarketing.
Sr. PPC/SEM Executive
Havas Worldwide Digital Matrix
Bangalore, Karnataka
06.2011 - 09.2012
- Carried out day-day-day duties accurately and efficiently.
- Maintained energy and enthusiasm in fast-paced environment.
- Preparing proposals, templates, presentations and profiles.
- Handling online campaigns of high profile clients like IBM and the likes.
- Complete Account management with best results in industry.
- Worked on 5 different accounts from different industries.
Online Marketing Strategist
Align Knowledge Centre Pvt Ltd
Bangalore, Karnataka
09.2010 - 05.2011
- Posting ads in various free forums/websites.
- Search engine optimization (SEO)
- Email marketing.
- Lead generation.
- Advertising through Google Ads. (PPC advertising)
- Calls to possible prospects.
- Business development.
- Corporate training coordination.
Bid Strategist
Theorem India Pvt Ltd
Mysore, Karnataka
06.2008 - 09.2010
- Sending work update reports to client, issue resolution and resolving team members concerns.
- Training new team members (related to process and soft skills like Excel)
- Production (working on live cases)
- Proactively make strategic suggestions to clients.
- Developing vertical specific industry knowledge and best practices that will drive account profitability.
- Understand and achieve client goals and objectives through the customization of projects.
- 2.3 years of experience in managing search engine marketing along with strategies & working with DART Search reporting tools.
- Well versed with ad words editor tool and search ignite (ignition One) tool.
- Strong Analytical, attention to detail and problem solving skills: Ability to deal with large volumes of data and multiple projects with varying deadlines.
- Has Fair knowledge of Excel and PowerPoint tools.
- Evaluating team member’s performance and giving feedbacks.
- Implementation in Search engines.
- Troubleshoot when there is problem in uploads and giving solution to it.
- Making offline Bid management and offline position management reports.
- Handling weekly calls with client individually & along with team members
- Handled trafficking cases in Google, Yahoo and MSN.
- Handled high priority accounts with good performance throughout.
Education
Bachelor of Science - Biotechnology
JSS College, Mysore
Mysore 06.2005 - 05.2008
Skills
Google Ads
SEM
PPC
SEO
AgencyGoogle Display
Youtube Advertising
Affiliate Marketing
Facebook & Instagram Advertising
LinkedIn Advertising
Search Ads 360
Google Analytics
Google Ads Editor
Bing Advertising
Online Tools
Presentations
Marketing Budget Pitch
Team Management
Talent Acquisition
Landing Page Optimization
MS Office
Additional Information
- Awarded as one of the 'Best Performer' in the company.
- Awarded best performer for Q1 2018.
- Played as a mentor for 4 people with complete account set up, execution & part of reporting for the Google Online Marketing Challenge 2013 where by brother participated in Philippines. Won second place, out of the 3000 teams which participated.
Strengths
Ø Ability to deal with the people diplomatically.
Ø Self-Development, Communication, Interpersonal and Problem Solving Skills.
Ø High level of confidence and determination.
Ø Adoptability to different environments and quick learning capabilities and good grasping power.
Ø Team Work and Managing, Flexible, Punctual and Interest to Learn New Things.
Ø Good Communication Skills and Team Player
Ø Analyzing skill
Ø Pro-activeness
Ø Attention to detail
Timeline
Senior Domain Strategist
Theorem India Pvt. Ltd
09.2017 - Current
Manager
Roofandfloor.com – The Hindu Group
12.2015 - 05.2017
Associate Manager - Digital Marketing
Commonfloor.com
09.2012 - 12.2015
Sr. PPC/SEM Executive
Havas Worldwide Digital Matrix
06.2011 - 09.2012
Online Marketing Strategist
Align Knowledge Centre Pvt Ltd
09.2010 - 05.2011
Bid Strategist
Theorem India Pvt Ltd
06.2008 - 09.2010
Bachelor of Science - Biotechnology
JSS College, Mysore
06.2005 - 05.2008