Prajwal S B
Bengaluru
Summary
Results-driven Key Account Manager with expertise in B2B & B2C sales, client retention, and market analysis. Proven track record in developing growth strategies that enhance customer loyalty and drive profitability.
Overview
10
10
years of professional experience
Work History
Key Account Manager
NuTaste Food & Drink Labs
Bengaluru
09.2023 - Current
- Managed B2B key accounts across the South region with end-to-end P&L ownership, including margins and profitability.
- Drove customer retention, cross-selling, upselling, and new business acquisition across HORECA, QSR, and beverage segments.
- Built strong, consultative relationships with senior decision-makers and procurement heads, acting as the voice of the customer internally.
- Partnered with R&D, Technical, Supply Chain, and Marketing teams to deliver customer-led innovation and seamless execution.
- Owned pricing strategy, sales forecasting, contracts, and supply coordination, ensuring high service levels and effective issue resolution.
- Delivered monthly, quarterly, and annual sales targets while tracking competition and market insights.
- Led business reviews, CRM governance, and SLA adherence to drive long-term account value.
- Developed and executed region-specific account growth strategies to increase wallet share and customer lifetime value.
- Proactively identified market trends and white-space opportunities, converting insights into scalable business growth.
Regional Sales and Accounts Manager
Creditail
Bengaluru
01.2023 - 08.2023
- Joined as a founding team member, partnering closely with founders to assess market opportunity and scale the customer base.
- Drove product–market fit by gathering on-ground customer and distributor insights and translating them into product inputs.
- Onboarded FMCG distributors onto the platform, enabling early supply-side adoption and growth.
- Managed a portfolio of key accounts, delivering high service levels and long-term account success.
- Built strong customer loyalty through proactive engagement and effective issue resolution.
- Monitored market trends, product innovation, and competitor activity, continuously refining sales strategies.
Area Sales Manager
Jumbotail
Bengaluru
12.2020 - 12.2022
- Led 50 Store Managers and 200+ Store Assistants, driving performance and execution.
- Owned end-to-end P&L and business metrics for assigned J24 stores.
- Doubled sales in 90% of stores within 3 months through focused growth initiatives.
- Built strong retail partner relationships, driving loyalty and retention.
- Managed inventory, quality, and dead-stock liquidation through discounting strategies.
- Drove promotions, marketing initiatives, and process improvements with procurement and tech teams.
Area Sales Head
Health and Glow
Bengaluru
02.2018 - 11.2020
Department Manager
Primark
12.2015 - 01.2018
Education
MBA - Marketing And Management
Universität Hohenheim
Germany12.2017
Bachelor of Science - Agriculture Biotechnology
University of Agriculture Sciences
Bengaluru05.2015
Skills
- Key account managementB2C and B2B sales
- Sales forecasting
- Lead generation and identification
- Budgeting and P&L oversight
- Client acquisition and retention
- Market analysis and competitive intelligence
- Marketing strategy development
- Operational procedures and policies
- Team recruiting and onboarding
Accomplishments
Sales Rookie of the Year – NuTaste
Star of the Quarter – NuTaste (2 consecutive quarters)
Best Performer – Jumbotail
Star of the Quarter – NuTaste (2 consecutive quarters)
Best Performer – Jumbotail
Timeline
Key Account Manager
NuTaste Food & Drink Labs
09.2023 - Current
Regional Sales and Accounts Manager
Creditail
01.2023 - 08.2023
Area Sales Manager
Jumbotail
12.2020 - 12.2022
Area Sales Head
Health and Glow
02.2018 - 11.2020
Department Manager
Primark
12.2015 - 01.2018
MBA - Marketing And Management
Universität Hohenheim
Bachelor of Science - Agriculture Biotechnology
University of Agriculture Sciences