Prakash Chanda
Head of Modern Trade & Ecommerce
Mumbai
Summary
Dynamic Account Manager with specialty experience in edible oil & staples category development, offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
18
18
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Head of Modern Trade & Ecommerce
Bunge India Private Limited
05.2020 - Current
- Fostered relationships with key accounts to introduce Bunge B2C Oil range in Modern Trade & E-Commerce accounts across India
- Started Horeca Channel & Government Supplies
- Developed specific accounts to realize volume growth and brand objectives, successful in establishing Bunge Oils Brands in Modern Trade & E-commerce channels and growing sales profitable form month 300 MT to 2900 MT in a month
- Lead role in developing strategy & generating sales for new home grown brand Fiona, collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Forecasted new business sales monthly for optimal planning and strategy execution.
- Reported revenue by client and channel monthly to track results.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
National Key Account Manager
Mother Dairy Fruits & Vegetable Private Limited
08.2014 - 05.2020
- Overall responsible for introducing Brand Dhara Oil & Mother Dairy Ghee in Modern Retail Format Key Accounts & E Commerce from scratch and driving sales.
- Develop and maintain strong relationships with customers to ensure long-term success, Network with key customers to identify and address specific needs
- Responsible for improving market share in Key Accounts, negotiation of Terms of Trade & making Joint Business Plan,
- Liaise with Sales and Marketing departments to set and implement strategies for new product launch
- Stay up to date with internal and external developments and suggest new ways to increase sales
- Collect and analyses sales trends, competition update & news
- Manage team of 40+ member, including 4 Regional Managers of MT & 2 Regional Managers of GT.
Zonal Sales Manager (North & East)
Cargill India Private Limited
05.2013 - 08.2014
- Overall responsible for sales to Key Accounts in region
- Responsibility of National Olive Oil category portfolio management
- Lead for Integration of Leonardo Brand in Cargill from Dalmia Continental
- Lead for developing Private Label sale packed for strategic Key Accounts
- Responsible for the Cargill market share in the Key Accounts & Region
- Ensuring stock availability at all outlets with high degree of forecasting accuracy
- Manage team of 12 member, including 2 ASMs
Category Manager - Edible Oil
Wal-Mart Pvt. Ltd
05.2012 - 05.2013
- Purchase and Sales of Edible Oil, Handling 50+ oil supplying Vendors across country
- Negotiating & Finalizing Supplier TOT
- Managing budget for sales, inventory turns, margin, SKU assortment, modular planning & promotions to drive sales.
- Analyzing market condition & taking buying calls basis market intelligence
- Mitigated business risk and improved customer lead times through thoughtful supplier network design.
- Reduced business risk by improving contract coverage for suppliers in spend category.
Key Account Manager (West & North Edible Oil Sales)
Cargill India Pvt. Ltd.
12.2008 - 05.2012
- Primary Customer contact for Modern Trade Accounts in North & West National Account Management for Carrefour, Bharti Wal-Mart, ABRL & Reliance.
- Responsible for identifying and activating accounts with sustainable and profitable sales, negotiating and finalizing Terms of Trade
- Developing comprehensive account plan (Annual Joint Business Plan, Quarterly Sales Growth Plan, Monthly Target Review & Activity Plan) for designated key accounts
- Develop appropriate Marketing Calendars with Customer factoring company's marketing calendar, cost effective promotions, new product introductions
- Conduct Promotional Analysis with Customer, Helping accounts in managing their edible oil category by sharing edible oil market trend
- Establishing product range display by participating in Plan – O – Gram and MBQ discussion with chains to ensure loud Visibility
Category Buyer
Aadhaar Retailing Ltd
04.2008 - 12.2008
- Procurement of Staples for Aadhaar Retailing Limited Stores all across Gujarat from origin & local wholesale market
- Tracking commodity prices at local market & at origin for negotiating with vendors on a regular basis so to capture price advantage
- Assortment & Range Planning - Study and manage introduction of new SKU’s in Store and de listing of nonmoving SKU’s
- Designing promotional offers on Regular Basis to give customer an attractive price point which leads to boost up sales
- Ensure the uninterrupted supply of complement assortment of Food & Grocery to Distribution Centre
- Identification, selection and development of vendors, negotiating and finalizing the Terms of Trade, generating and sending purchase order & tracking supplies
Buyer Staples
Reliance Retail Limited
05.2006 - 03.2008
- Identification & selection of vendors for good quality & price efficient procurement of Staples
- Procurement of Staples from local wholesale market and origin at most competitive rates for packing in Reliance Retail Private Label for Reliance Fresh Stores
- Tracking commodity prices at wholesale/origin for negotiating prices with vendors, Market Intelligence on competitor’s activities
- Ensure bulk stock availability of product at Warehouse for uninterrupted supply of bulk to in house packing center, based on requirements to avoid stock outs
- Pricing of SKU based on the competitor’s price benchmarking and deciding the margins on it, Merchandising, assortment review & range planning
Education
EGMP - General Management
Indian Institute of Management
Bangalore 08.2021 - 07.2022
Master’s Degree in Business Administration – Finance & Marketing Dual Specialization -
Govindram Seksaria College
Nagpur, Maharashtra 07.2003 - 09.2005
Bachelor’s Degree in Commerce -
Bhopal School of Social Sciences
Bhopal, Madhya Pradesh 06.2000 - 04.2003
Higher Secondary Certificate -
Madhya Pradesh Board
Bhopal, Madhya Pradesh 06.1999 - 03.2000
Skills
Business Development
Category Management
Buying & Merchandising
Sales & Distribution
Sales Strategy Development
Negotiation
Personal Information
- Hobbies: Traveling, Playing Badminton & Table Tennis, Long Distance Cycling
- Date of Birth: 09/12/1982
- Nationality: Indian
- Marital Status: Married
References
- Mr. Sanjeev Giri, Previous Reporting Manager, +91 9560511544, RCPL, Bangalore
- Dilip Mohanty, Reporting Manager in Previous Organization, +91 9967640693, dilip.mohanty@ril.com, Reliance Retail Limited, Reliance Corporate Park, Thane Belapur Road, Ghansoli, Mumbai, Maharashtra, 400701
Timeline
EGMP - General Management
Indian Institute of Management
08.2021 - 07.2022
Head of Modern Trade & Ecommerce
Bunge India Private Limited
05.2020 - Current
National Key Account Manager
Mother Dairy Fruits & Vegetable Private Limited
08.2014 - 05.2020
Zonal Sales Manager (North & East)
Cargill India Private Limited
05.2013 - 08.2014
Category Manager - Edible Oil
Wal-Mart Pvt. Ltd
05.2012 - 05.2013
Key Account Manager (West & North Edible Oil Sales)
Cargill India Pvt. Ltd.
12.2008 - 05.2012
Category Buyer
Aadhaar Retailing Ltd
04.2008 - 12.2008
Buyer Staples
Reliance Retail Limited
05.2006 - 03.2008
Master’s Degree in Business Administration – Finance & Marketing Dual Specialization -
Govindram Seksaria College
07.2003 - 09.2005
Bachelor’s Degree in Commerce -
Bhopal School of Social Sciences
06.2000 - 04.2003
Higher Secondary Certificate -
Madhya Pradesh Board
06.1999 - 03.2000