PRAKASH KUMAR
Summary
Strategic Digital Marketing Leader with 9+ years of experience across iGaming, online gaming, and digital platforms. Proven expertise in driving user acquisition, retention, and lifecycle management through data-driven campaigns, RFM analysis, and CRM automation. Adept at leading cross-functional teams, optimizing marketing funnels, and managing VIP user relationships to maximize revenue. Skilled in cross-channel marketing (Email, SMS, WhatsApp, Push, Tele-calling), with a strong focus on customer engagement, reactivation, and long-term growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Happy Luck India (HLI)
12.2023 - Current
- Leading digital marketing and retention strategy for an online gaming casino platform.
- Managing both marketing and calling teams to optimize engagement and reactivation.
- Overseeing user lifecycle campaigns, re-deposit offers, and acquisition funnels.
- Driving retention-led growth with RFM analysis, VIP user management, and communication strategies across SMS, WhatsApp, and Push.
Senior Marketing Manager
Quadrific Media, AIO Games
07.2022 - 10.2023
- Designed and executed RFM-based retention and reactivation campaigns.
- Improved ARPU, wagering, and user engagement via lifecycle and gameplay-based journeys.
- Managed acquisition funnels, expense planning, and VIP relationships.
Marketing Manager
Deltatech Gaming Limited | Adda52
11.2019 - 07.2022
- Led retention and lifecycle management through WebEngage automation.
- Boosted re-deposits and gameplay via tailored campaigns for M0, FTD, and VIP players.
- Executed tournaments, loyalty programs, landing pages, and promo codes.
Digital Marketing Analyst
Lybrate Healthcare company
02.2019 - 08.2019
- Led retention and lifecycle management through MoEngage automation.
- Boosted re-deposits and gameplay via tailored campaigns for M0, FTD, and VIP players.
- Executed tournaments, loyalty programs, landing pages, and promo codes.
Delivery & Operation manager
ValueWorx Solutions
01.2017 - 08.2018
- Planned and executed targeted Email/SMS campaigns with segmentation & personalization.
- Built automated workflows (welcome, drip, re-engagement) and lifecycle programs.
- Analyzed campaign performance, ensured deliverability, and integrated CRM systems.
- Supported retention, loyalty, upselling, and lead nurturing initiatives.
Senior Executive
Girnar Software Pvt Ltd | CARDEKHO
12.2015 - 12.2016
- Set up and managed campaign tracking panels, ESPs, and marketing databases.
- Planned and executed multi-channel campaigns (Email, Mobile, Web, Affiliate).
- Delivered client servicing, partner support, and aligned campaigns with business goals.
- Created HTML email creatives and optimized campaigns for performance & cost efficiency.
- Monitored, reported, and analyzed campaign performance to drive improvements.
Education
B. Tech - Electronics
Shobhit University
Meerut, UP2013
Higher Secondary -
Kendriya Vidyalaya
Dhanbad, JH2009
Matriculation -
Bishop Rockey High School
Dhanbad, JH2007
Skills
- Retention & CRM Marketing
- Lifecycle & RFM Analysis
- Acquisition Funnels
- Campaign Automation
- VIP User Management
- Data-driven decision making
- Customer engagement strategies
- Budgeting & Expense Control
- Cross-channel Marketing (Email, SMS, WhatsApp, Push, Tele-calling)
Certification
- Data science and Decision science, IIT Delhi, 2022
- Google Analytics for Beginners Certification, 2018
- Google Ads certification, 2018
- Google Ads Display certification, 2018
- Training in hp on Network and Security management
Languages
- English, Hindi, Bengali
Timeline
Digital Marketing Manager
Happy Luck India (HLI)
12.2023 - Current
Senior Marketing Manager
Quadrific Media, AIO Games
07.2022 - 10.2023
Marketing Manager
Deltatech Gaming Limited | Adda52
11.2019 - 07.2022
Digital Marketing Analyst
Lybrate Healthcare company
02.2019 - 08.2019
Delivery & Operation manager
ValueWorx Solutions
01.2017 - 08.2018
Senior Executive
Girnar Software Pvt Ltd | CARDEKHO
12.2015 - 12.2016
B. Tech - Electronics
Shobhit University
Higher Secondary -
Kendriya Vidyalaya
Matriculation -
Bishop Rockey High School
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