Prakash Kumar Anand
Noida
Summary
Content Producer and eCommerce Photography Specialist with over 5 years of experience delivering high-volume digital content for fashion, lifestyle, and e-commerce shoots. Experienced in end-to-end studio production, including shoot planning, scheduling, sample coordination, talent direction, and post-production delivery. Dynamic operational strategist with a track record of streamlining workflows, managing studio logistics, and engaging collaboratively with Merchandise, Creative, and Post Production teams. Focused on improving digital content excellence while upholding efficiency, observance, and accelerating business development.
Overview
9
9
years of professional experience
Work History
E-commerce & Fashion Photographer/Content Producer
Redtape – Apparel & Footwear Brand
Noida
08.2023 - Current
- Manage comprehensive eCommerce content production for men’s and women’s apparel, footwear, and lifestyle accessories.
- Schedule and manage daily studio shoots, optimizing schedules, SKUs, sample flow, and asset delivery according to commercial deadlines.
- Work in tandem with Merchandise, Styling, and post-production teams to ensure correct product portrayal and swift upload to eCommerce platforms.
- Direct models and facilitate on-set processes to maintain brand integrity and streamline production efficiency.
- Create engaging short-form product videos tailored for online stores, campaigns, and social channels.
- Streamline studio workflows encompassing lighting setup, file naming conventions according to SKUs.
- Recognize workflow advancements aimed at increasing shoot output and reducing rework.
- Developed creative concepts for seasonal lookbooks and promotions.
- Collaborated with stylists to create visually appealing outfits and concepts.
Commercial Photographer
ZEBRIANCE
Dehradun
05.2022 - 08.2023
- Captured food, interiors, and lifestyle visuals for premium hospitality and boutique brands.
- Designed innovative references and storyboards tailored to client requirements and current visual trends.
- Provided high-quality, deadline-compliant images across various categories.
- Ensured visual consistency across projects while adapting to diverse brand styles.
- Captured high-quality images for commercial clients across diverse industries.
- Managed equipment setup and lighting to enhance photo quality and composition.
- Edited and retouched images using industry-standard software for client presentations.
E-commerce Photographer
A.A. Studio
Noida
02.2021 - 04.2022
- Executed high-volume product photography for fashion and accessories categories.
- Managed lighting, styling, and detailed composition to elevate product appearance.
- Delivered platform-ready image sets suited for e-commerce and marketplace requirements.
- Collaborated with clients to understand their vision and requirements.
- Deliver quality products within deadlines established by clientele.
Freelance photographer
freelance
DELHI
04.2017 - 01.2020
- Captured high-quality images for diverse clients and events.
- Edited photos using software to enhance visual appeal and quality.
- Managed all aspects of photo shoots from planning to execution.
- Photographed special events, parties, and portraits.
- Consult with clients to understand their needs and preferences for a photo shoot.
- Compose creative shots from different angles that are visually appealing.
Education
Bachelor of Arts - English Hons
L.N.M. UNIVERSITY
Madhubani06-2022
Diploma in Photography - Photography
Livewires Institute
Delhi02-2018
Skills
- eCommerce and fashion content production
- Studio operations management
- Shoot scheduling and timelines
- Sample coordination and merchandising
- Talent direction and collaboration
- Team brief management
- Asset management and DAM systems
- Short-form video production
- Post-production workflows
- Vendor collaboration and partnerships
- Adobe Creative Suite proficiency
- Capture One expertise
- Microsoft Office applications
- Studio lighting and set design
Timeline
E-commerce & Fashion Photographer/Content Producer
Redtape – Apparel & Footwear Brand
08.2023 - Current
Commercial Photographer
ZEBRIANCE
05.2022 - 08.2023
E-commerce Photographer
A.A. Studio
02.2021 - 04.2022
Freelance photographer
freelance
04.2017 - 01.2020
Bachelor of Arts - English Hons
L.N.M. UNIVERSITY
Diploma in Photography - Photography
Livewires Institute