Prakash Mohanlal Pardeshi
Pune
Summary
Marketing professional with over 18 years work experience in Sales, Brand Marketing , Visual merchandising , Retail Activation & sell-out, Retail Construction, ATL / BTL, Event Management, Retail And DB Meets & Sales Management. Having work on hand experience of all kind of Print production and retail rollouts. Handy experience in new product launch in Mobile, Liquor and FMCG Industry, Have planned and managed New Product Launch Campaigns, Retail Visibility, Merchandising, Events through Vendor Management In GT and OT Channels.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Sr. Specialist - Marketing
Realme Mobile telecommunication India Pvt Ltd
02.2020 - Current
- Marketing & brand custodian for the entire EBO, modern and general trade portfolio
- Retail Construction, activation & Sell-out for EBO
- Responsible for brand visibility in the region
- Maintain display Hygiene as per brand guidelines
- Investment and Quality control in fixture deployment in the region
- NPL and campaign changeover for Hero products in productive WOD of the region.
- Manage PR with all stake holders within and outside organization (Management team all verticals / ZD / AD / Retail partners & Vendors)
Brand Manager
OPPO Mobiles MU Pvt Ltd
02.2018 - 01.2020
- Marketing & brand custodian for the entire modern and general trade portfolio
- Conceptualizing the marketing strategy and execution plan to meet short and long-term business goals
- Working with the business partners to plan the marketing launch of new products
- Working closely with creative and media agencies for rolling out innovative campaigns
- Working closely with key partners, sales and BD teams for requirements such as collaterals, merchandise, content, ATL and BTL deployments
- Coordinating with ZD for local product launches, retailers meet and year-round requirements
- Conceptualization, planning and execution of year-round events for partner engagement
- Ideation and execution of partner launches and dealer meets
- NPL through DB in local areas. (retail meets / retail activities and events in core markets)
- Tracking and monitoring the execution of POSMs across partner stores
- Owning and executing internal marketing campaigns and events
Sr Manager Maintenance
Cheil India - Samsung Project
02.2015 - 12.2016
- Maintain retail hygiene as per brand guidelines in EBO and GT retail for entire west
Business Head
CORETAIL
03.2012 - 01.2015
- Business head to manage entire Top line and bottom line for the company
Assistant Marketing Manager
Magna Graphics (I) Ltd
08.2009 - 02.2012
- Generate Business for commercial printing for the company
Assistant Manager Sales & LFS
SKumars Nationwide Limited
10.2005 - 05.2008
- Manage sales Operations and head LFR Business for the brand
Promotion coordinator
Indian Corporate Resource Center
05.1998 - 10.2004
- Coordinate sales promotion, retail activation and POSM execution for various FMCG and Liquor companies
Education
B.Com. - Commerce
Pune University
Pune 04-2005
Skills
- Brand management
- Budgeting and cost control
- Campaign execution
- Vendor and procurement management
- Multi-tasking and adaptability
- Team collaboration
- Event planning and management
- Communication and negotiation skills
- Leadership and organizational skills
- Interpersonal relations
- Creative ideation and visual merchandising
- Operational knowledge
- Logistics management
- Expense and reimbursement management
- Cash flow oversight
- Resource optimization
Accomplishments
- Campaign rollout in over 3000 stores in Maharashtra & Goa Region
- Handling Annual Budget of over 150cr and rollout of over 500 ACP and 300 Special zone
- 100+ product launches and managed over 100+ dealers and DB meets for the region
- Developed Retail Solution in SIS display
- Make strategy For New product campaign rollout and cost control solution
- Plan & execute Samsung Blue Wave Shop Cladding for Mumbai & ROM for 200 Shop in 3 days
- Samsung GSB Refurbishing drive across west and south. Over 1500 GSB done in 6 month
- Have handled a team of 97 Fitters & 8 RC across west India, Covering a WOD of 14000+ Store with a 98% TAT Achievement consistently for a year
- Have Also Handed over the entire Maintenance team to other Agency without a single Error in Stock / Account and 0% attrition
- Have been promoted from RM-ROM to Sr Manager West-region
- Visibility drive of Smirnoff Vodka Flavors' in Mumbai and ROM. Have done 450 GSB change over in 15 Days for Smirnoff Flavors Launched (MANGO, HONEY& CHILLY, & BLACK)
- 2500 stores Pan India installed Smirnoff eyebrow signage in 3 month
- Have designed and executed the Volkswagen Silver foil cover page Campaign for Pan India with Times of India. Where we delivered 86 lakhs copies of Silver Foiled cover pages in 33 Centers of Times of India with 7 languages
- Developed and executed 3D Lenticular Campaign for Movie Promotion of red chilly production RA-ONE
- Launched Carmichael house a furnishing brand of SKumars across Maharashtra
- Was promoted twice within 2years. From ASO to Assistant Manager Sales To Manager LFS
- Have executed J&J stay free ultra Sampling campaign across Maharashtra in Schools where we distributed over 2.3 lakhs samples across 600 schools
- Launch campaign of Masti Condoms in Red light area of Binna Beach GOA
Languages
- English
- Hindi
- Marathi
Personal Information
- Date of Birth: 05/25/80
- Marital Status: Married
Certification
- Digital Marketing
- Programatic Marketing
Languages
English
First Language
Hindi
Proficient (C2)
C2
Marathi
Intermediate (B1)
B1
Timeline
Sr. Specialist - Marketing
Realme Mobile telecommunication India Pvt Ltd
02.2020 - Current
Brand Manager
OPPO Mobiles MU Pvt Ltd
02.2018 - 01.2020
Sr Manager Maintenance
Cheil India - Samsung Project
02.2015 - 12.2016
Business Head
CORETAIL
03.2012 - 01.2015
Assistant Marketing Manager
Magna Graphics (I) Ltd
08.2009 - 02.2012
Assistant Manager Sales & LFS
SKumars Nationwide Limited
10.2005 - 05.2008
Promotion coordinator
Indian Corporate Resource Center
05.1998 - 10.2004
B.Com. - Commerce
Pune University