Power BI
Prakash Kumar Sabapathy
Manager Intellectual Property & Content Protection
Chennai
Summary
Dedicated and experienced Anti-Piracy Operations professional with over ten years of success in protecting and monetizing digital content across multiple platforms for a major US mass media client. Proficient in employing data analysis to streamline operations and enhance the effectiveness of policy enforcement, especially within challenging content categories like news and election videos. Notable experience includes ensuring content security for large-scale events such as the Olympics and the Soccer World Cup.
Overview
17
17
years of professional experience
18
18
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Team Manager
Cognizant
05.2019 - Current
- Lead a 24/7 team managing content enforcement across YouTube, Facebook, and TikTok, ensuring compliance with platform policies and Clients's IP rights.
- Develop large-scale enforcement and monetization strategies for VOD, live content, and AI-generated media.
- Collaborate with Legal, Engineering, Sales, and Strategy teams to optimize platform operations and identify policy and revenue opportunities.
- Act as a subject matter expert on content rights management, policy enforcement, and monetization.
- Partner with platforms to improve enforcement tools like Content ID and Rights Manager.
- Provide insights on content strategy and licensing using data analysis and Tableau dashboards.
- Support high-profile campaigns like the Super Bowl, Soccer World cup and Olympics by ensuring seamless content protection.
- Monitor digital trends to refine enforcement policies and align with business goals.
- Developed and implemented a comprehensive data analytics strategy to identify and reduce videos escaping automated detection.
Project Team Lead
Cognizant
10.2012 - 08.2023
- Set up offshore team of 15 associates made up of analysts and Internet investigators on content protection issues.
- Identified and removed unauthorized apps using client's intellectual property from major mobile marketplaces, including Google Play and the Apple App Store.
- Collaborated with major sports organizations (including the IOC, NFL, and NHL) to build robust enforcement policies on social platforms.
Process Specialist
Cognizant
01.2008 - 10.2012
Education
Bachelor's Degree - Electrical and Electronics Engineering
Bannari Amman Institute of Technology
01.2002 - 01.2006
High School - Computer Science
Prema Matriculation Higher Secondary School
01.1988 - 01.2002
Skills
Social Media
Software
SQL
Tableau
Certification
AWS Certified Cloud Practitioner
Interests
Social Media
Content Protection
Movies & Television
Live Sports
Timeline
AWS Certified Cloud Practitioner
01-2022
Team Manager
Cognizant
05.2019 - Current
Project Team Lead
Cognizant
10.2012 - 08.2023
Process Specialist
Cognizant
01.2008 - 10.2012
Bachelor's Degree - Electrical and Electronics Engineering
Bannari Amman Institute of Technology
01.2002 - 01.2006
High School - Computer Science
Prema Matriculation Higher Secondary School
01.1988 - 01.2002
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