Prakash Raj Panicker

• After about 30+ years of experience in Business development in Construction and Machinery Business Industry , I was offered a Challenging procurement role in this large Construction Conglomerate having a turnover of 27 Billion US Dollar .
• Currently Heading the Supply Chain management of procurement for EP{C/ CAPEX ( Equipment and IT assets ) for GreenTech companies based at Vadodara. Handled Capital Procurement ( worth 2000 Crores INR ] Accountable for the procurement of Capital & strategic equipment including IT Hardware suitable for all construction activities .
• Successfully completed procurement of Rs. 2000 Crores Capital equipment and machinery annually in 2020-23 which was a all time high in last 10 years .
• Using best of processes and Negotiation strategy brought in nearly 15-17% savings. Developed and implemented performance improvement strategies and plans to promote continuous improvement mostly using digital tools and Advanced analytics.

• Spearheading the current five main lines of business & strategically operating the overall activities for business development: o Commercial vehicles – IVECO Brand
o Earthmoving Equipment – New Holland Brand , CASE Brand
o Industrial Equipment – TCM,Nissan,(now MITSUBISHI ), range of forklifts and BT brand warehousing Equipment.

o Construction Equipment – Wacker Neuson Range of products, Silla Simpedil, Iori, Batmatic etc.
o Surveying products – TOPCON range of surveying and measuring products including GPS system and total stations.

ACHIEVEMENTS:

a,Tripled the Topline and the bottomline of the business.
b.Collected Largest Commercial Vehicles Order for 207 Trucks from one party in Oman.

c.Established New Holland Earthmoving Brand in Oman.
d.Strong Process Engineering done and suitably tailor fitted the SAP modules and the CRM

• Performed duties in accordance with all applicable standards, policies and regulatory guidelines to promote safe working environment.
• Exceeded goals through effective task prioritization and great work ethic.
• Developed and implemented performance improvement strategies and plans to promote continuous improvement.
• Developed and maintained courteous and effective working relationships.
• Resolved multiple Business problems including OE Management HR issues, improved operations and provided exceptional service.

Key Responsibilities:

Heading the management of procurement for large Coal mining equipment for all the Coal Mines of Reliance ADA group

1.Managed the procurement of main mining equipment like Dumpers -240 T , Draglines – 60 m3, Rope Shovels-35m3, , Dozers
– 850 hp to 240 hp, Graders, RBH Drills, etc.
Procurement of One Billion USD worth of Mining Equipment accomplishe

ALL the prominent Brands procured through tough international competitive Bidding and evaluation. • 30-35% saving on overall Budget

Key Responsibilities:

• Supervised and led the sales and marketing ,handled the Caterpillar core range - excavator , dozer and loader range - after successful handling of backhoe loader introduction into India
• Complete product management

Established CAT brand amongst Retail Buyers
1. Made CAT a major player in Iron Ore sector of Hospet-Bellary.

2. Launched CAT 424B BHL in India and established a strong distribution network. Designed and Established a strong CRM for the sales team based on MS Dynamix.

3. Introduced retain financing of cat products through national level tie ups with vendors like ICICI HDFC SREI etc

• Proved successful working within tight deadlines and fast-paced atmosphere.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Developed and maintained courteous and effective working relationships.

Joined Tata Motors (Erstwhile Tata Engineering and Loco Company Limited) as Graduate Engineer Trainee 1993-94 .

Telco Construction Equipment Company Limited as Sr. Branch Manager -Bangalore, Kerala, Kolkata 1994 -2005

Key Responsibilities:

• Overall In-charge of Operations -Sales of Equipment, Manage and train sales team, Dealer management (2 Largest Dealers) After-sales Support.
• Marketing of large class excavators
• Dealer account management and channel financing
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Attracted new clientele and developed customer relationships by hosting product-focused events.
• Improved branding initiatives by implementing effective marketing campaigns to maximize engagement and brand awareness.
• Established TATA HITACHI Brand in Kerala & Karnataka
• • Introduced a new attachment like Hydraulic Hammer in Kerala which revolutionised Kerala’s Infrastructure development. •