Prakhar Jha

This role entails managing channel health and growth across social media platforms (IG, FB & YT) through devising strategies for better content + managing ad spends (Google Ads, Meta Ads).

• In charge of creating and implementing strategic growth plans for FilterCopy
• Responsible for growing Instagram followers by 25% in 7 months, to 4 million
• Devised content strategies through data analysis of trends and patterns
• Improved YouTube's CTR by 30% (10% to 13%)
• Brought down the avg CPV from ₹0.26 to a ₹0.20 on YouTube via various A/B analysis
• Increased Facebook ads-revenue by 90% ($95,000) through the Meta deal
• Led the marketing campaign for FilterCopy's first ever mini series which amassed over 50+ million impressions, 20+ million views and an engagement rate of 3% compared to industry standards of 1.25%
• Successfully led the marketing campaign for Arranged Patch Up which amassed over 80+ million impressions, 35+ million views and an engagement rate of 3.25%

• Serviced over 20 global and Indian brands (Cadbury, HUL, Samsung, P&G, Amazon, Airtel, Flipkart, among others) with a revenue responsibility of over ₹8 crores
• Responsible for training and managing a team of 4 associates
• Achieved ₹2 crores revenue from repeat brands
• Monitor Youtube and Facebook analytics to ensure deliverables are met by pursuing an appropriate course of action
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs

As a client servicing associate, my job entailed solutioning for brands across Pocket Aces channels. Single point of contact from deal lock to deal closure between the brand and the teams across the company.

• Serviced over 15 global and Indian brands amounting to ₹2.5 crores revenue
• Managed and led cross-functional internal and external teams through several stages like scripting, production, post-production, marketing, etc.
• Maximized brand's ROI through website visits, Google trends and overall engagement on social media for the brand.

• Led the Talerang Post Graduate Certificate Program and the Talerang Online Program
• Designed and developed the product and processes as per the market assessment

• Led the Network Enhancement Program for a leading Swedish luxury automotive client across India
• Conducted the inventory review which led to the discovery of fraudulent sales amounting up to ₹4 crores
• Led the PMO team for the Mystery shopping project for a leading German luxury automotive client
• Provided analytical insights in order to create a robust training program for enhancing the sales process
• Created 500+ mystery leads with the objective to evaluate customer experience

• Designed the process narratives and risk control matrices for a leading consumer product client
• Designed and implemented Standards Operating Procedures for a Tea and Coffee Plantation company
• Assisted the CFO of a listed agro based firm identify opportunities to optimize the manpower rationalization
• Assisted the first of its kind initiative at EY to deliver digital proposals and work products