Prakhar Kumar
Marketing and Pre-sales
Kolkata
Summary
Experienced esports and gaming professional with
over 4 years in IP marketing, adeptly managing
projects and delivering over 1 Billion impressions. Skilled
in content marketing strategies tailored to promote
esports events and intellectual properties. Enthusiastic
about chess, football, and reading. A collaborative
team player known for seamlessly integrating within
teams to achieve common goals.
Overview
3
3
years of professional experience
Work History
Product Marketing Manager
EsportsXO
04.2021 - 05.2024
- Optimized growth by leading marketing strategy and content creation, peaking at a social media reach of 20 Million over 2 profiles
- End to end content planning and execution for Esports IP's , assisting in maximizing reach, engagement, and broadcast views. Nearing 1 Billion impressions over past 3 years
- Prepared sales pitch and deck for onboarding new clients. More than 120 decks prepared, resulting into business worth over 10 Cr
- Managed over 20 crucial projects for prominent clients such as VIVO, iQOO, Dell, Wings
- Industry research to keep track of trends, competitors and NSM
- Coordinated with design and media teams to develop high-quality creative assets
- Crossed 1 million users for our core product in March 2024
Content Strategist
Fanclash
- Strategized for content catering to target audience of product
- Managed live content activities of over 100 hours
- Explore unique ways to increase engagement with audience
Education
B. Tech - Computer Science
UEM Kolkata
Kolkata, India 04.2001 -
Skills
- Social Media Campaigns
Timeline
Product Marketing Manager
EsportsXO
04.2021 - 05.2024
B. Tech - Computer Science
UEM Kolkata
04.2001 -
Content Strategist
Fanclash
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