SAURABH SANJAY ASUTKAR
Senior Data Analyst
Mumbai,MH
Summary
Results-driven Senior Data Analyst with an MBA from Pune University, specializing in social listening and digital analytics. Proven expertise in transforming social media data into actionable insights through real-time monitoring, sentiment analysis, and performance reporting. Skilled in leveraging tools like CX Suite, Canva, and Locobuzz to support brand reputation, campaign optimization, and strategic decision-making. Known for strong analytical acumen, cross-functional collaboration, and the ability to thrive in dynamic, data-centric environments.
Overview
5
5
years of professional experience
9
9
years of post-secondary education
9
9
Certificates
Work History
Senior Data Analyst – Social Listening (Consultant)
GCPL, Vivo, Crompton
Mumbai
11.2022 - Current
- Company Overview: Locobuzz
- Lead social listening and campaign analytics for 12+ brands, delivering actionable insights to marketing and brand teams.
- Monitor online conversations to identify trends, customer queries, emerging threats, and brand recognition opportunities.
- Build and refine keyword lists to ensure accurate data capture and relevant social media mentions.
- Generate weekly and monthly analytical reports using CX Suite, translating complex data into visual stories via Canva.
- Collaborate cross-functionally with internal stakeholders to optimize campaign strategies and enhance customer engagement.
- Contribute to data-driven decision-making for Vivo and Crompton by providing insights from social data and campaign performance.
- Contributed to overall organizational growth through continuous improvement of data analytics capabilities and processes.
- Analyzed large amounts of data to identify trends and find patterns, signals and hidden stories within data.
Online Reputation Executive
Tata Neu
Mumbai
04.2022 - 10.2022
- Company Overview: HGS
- Managed real-time customer complaints and social media response for Tata Neu’s digital presence.
- Supported analytics and reporting on campaign engagement and customer sentiment.
- Coordinated with internal teams to ensure timely resolution and alignment with brand communication standards.
- HGS
- Established long-term client relationships through consistent delivery of high-quality products and services.
Marketing Manager
InternIn
Remote
05.2020 - 04.2022
- Company Overview: InternIn
- Oversaw end-to-end marketing strategy, including digital (paid & organic) and offline campaigns.
- Led a team and coordinated cross-channel marketing initiatives to boost brand visibility and user acquisition.
- Gained hands-on experience in campaign planning, execution, and analytics in a fast-paced startup environment.
- InternIn
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Education
MBA - Marketing Management
MMCOE
Pune 09.2019 - 08.2021
B.E. - Mechanical
BCOE
Mumbai 07.2013 - 08.2018
XII HSC -
Shivaji Technical
Mumbai 06.2012 - 05.2013
X SSC - SSC
M.H High School
Thane 06.2010 - 05.2011
Skills
MS Office
LocoBuzz tool
Teamwork and collaboration
Brand watch
Data and analytics
Social Listening Tool
Advanced Excel
Data quality assurance
Advanced analytics
Tableau software
Analytical skills
Timeline
Senior Data Analyst – Social Listening (Consultant)
GCPL, Vivo, Crompton
11.2022 - Current
Online Reputation Executive
Tata Neu
04.2022 - 10.2022
Marketing Manager
InternIn
05.2020 - 04.2022
MBA - Marketing Management
MMCOE
09.2019 - 08.2021
B.E. - Mechanical
BCOE
07.2013 - 08.2018
XII HSC -
Shivaji Technical
06.2012 - 05.2013
X SSC - SSC
M.H High School
06.2010 - 05.2011
Certification
Project Management
Languages
English
Marathi
Hindi
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Extra-Curricular Activities
- 3rd Rank in AIMA Competition
- Worked with NITI Aayog as a student volunteer
Accomplishments
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Work-life balanceCareer advancementCompany CulturePersonal development programsQuote
Judge a man by his questions rather than his answers.
Voltaire
Software
Locobuzz
Interests
Technological Advancements