Prakriti Deshmukh
Software Product Manager
Benguluru,KA
Summary
Dedicated professional in Digital Product Management consistently achieving company goals through organized practices across the product lifecycle. Proven expertise in all phases of product development, excelling under pressure and adapting to new challenges. Goal is to enhance the organizational brand and ensure success in the ever-changing digital landscape.
Overview
4
4
years of professional experience
Work History
Manager Product
Viacom18 Media
4 2024 - Current
- Executed monetization ad formats like carousel ads, lead gen ads, ads on vertical video format within the product resulting in 40% increase in revenue during IPL.
- Generated additional revenue of 21 cr in the first 3 months through self-serve ads by creating a self-serve ad platform for SMB advertisers, enabling broader ad participation and accessibility.
- Worked in Subscription video on demand allowing users to subscribe to the platform leading to maximum of 10L subscriptions in a day in 2nd quarter
- launched watchparty, chat, poll and quiz leading to increase in engagement by 55% and video views by 15%
Assistant Manager Product
Viacom18 Media
04.2023 - 04.2024
- launched chat feature allowing users to live chat and poll while streaming.
- Launched watchparty allowing users to video call and watch content together.
- Collaborated with cross-functional teams to gather customer feedback and implement changes to approve product features
Deputy Manager cum Business Analyst Product
Reliance Jio
03.2021 - 04.2023
- Identified areas for improvement within the department, implementing strategic initiatives to address gaps in performance or resources.
- Owned iOS and web platforms to deliver end to end product lifecycle.
- Introduced live streaming leading to the launch of many premium content like FIFA, IPL etc.
Education
MBA - MBA
DY Patil
Mumbai, India 04.2001 - 03.2021
Bachelors in Financial Management - BFM
Pillai College of Commerce
04.2001 - 03.2019
Skills
Team Leadership
Coursescertifications
- Technical Product Management, 01/01/24
- UX Design: 3 Creating Personas, 05/01/21
- Advanced Google Analytics, 03/01/21
Accomplishments
- Led the development and launch of Subscription Video on Demand (SVOD), driving 1 million new subscriptions in a single day during Q2.
- Achieved a 30% improvement in user experience during payment outages by implementing payment orchestration and routing for subscription services with accuracy and efficiency.
- Developed and executed monetization features within the product, resulting in a 40% revenue increase.
- launched watchparty, chat, poll and quiz leading to increase in engagement by 55% and video views by 15%
Timeline
Assistant Manager Product
Viacom18 Media
04.2023 - 04.2024
Deputy Manager cum Business Analyst Product
Reliance Jio
03.2021 - 04.2023
MBA - MBA
DY Patil
04.2001 - 03.2021
Bachelors in Financial Management - BFM
Pillai College of Commerce
04.2001 - 03.2019
Manager Product
Viacom18 Media
4 2024 - Current
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