Prakriti Jain
Delhi
Summary
E-commerce and Merchandising Specialist with over 6 years of experience in enhancing digital product visibility and conversion strategies for premium fashion brands. Expertise in Fredhopper for searchandising, filter management, and visual merchandising, driving revenue growth through A/B testing and behavioral targeting. Proficient in coordinating with global teams on content and inventory alignment to maintain brand consistency. Strong analytical skills in Google Analytics, Adobe Analytics, and Power BI, focused on optimizing customer journeys and UX.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Assistant Manager – CX Optimization
adidas
Gurgaon
07.2023 - Current
- Led digital merchandising initiatives across adidas.com, optimizing product presentation, site navigation, and filters using Fredhopper.
- Managed personalized consumer journeys through behavior-based targeting, increasing conversion rate by 15%.
- Built and executed A/B testing roadmap to improve on-site engagement and sales; generated €4M+ in incremental revenue.
- Coordinated homepage storytelling and product sequencing aligned with brand campaigns.
- Collaborated with Marketing, Analytics, Site Ops, and Product teams to ensure seamless experience.
- Trained internal teams on Fredhopper, merchandising logic, and experimentation best practices.
E-commerce Strategist
Ekaya Banaras
Delhi
07.2021 - 07.2023
- Managed product listings, UX enhancements, SEO/SMM, and editorial calendar alignment for high-traffic campaigns.
- Collaborated with merchandising and inventory teams to maintain availability and optimize seasonal assortments.
- Conducted web performance analysis and used insights to drive continuous site and sales optimization.
- Coordinated campaign strategy with digital, retail, and marketing teams.
- Successfully launched multiple seasonal campaigns and improved UPT and conversion metrics.
Merchandiser
Inditex (Pull&Bear)
Gurgaon
01.2020 - 07.2021
- Supported global buying team with product selection, vendor coordination, and merchandising.
- Conducted sales and pricing analysis and ensured brand-aligned assortment for Indian market.
- Managed end-to-end product lifecycle including risk assessments and PO tracking.
- Collaborated across 20+ factories to ensure timely, quality-driven delivery.
Senior Key Account Manager
Hidesign
Pondicherry
05.2019 - 10.2019
- Oversaw marketplace performance across Amazon, Flipkart, Nykaa, Tata Cliq.
- Managed inventory flow, pricing strategies, catalogue creation and online sales optimization.
- Handled stock forecasting and collaborated with marketing on offer and visibility campaigns.
Education
Bachelor of Fashion Technology - Apparel Production
National Institute of Fashion Technology
India01.2018
Skills
- Searchandising and filters
- Digital merchandising
- A/B testing and optimization
- Web analytics tools
- Site structure and navigation
- Inventory management
- Editorial calendar management
- Cross-functional collaboration
- Luxury fashion e-commerce expertise
- Visual merchandising strategies
- CRM and performance metrics
- Behavioral targeting techniques
- Web performance evaluation
- E-commerce strategy development
- Campaign coordination and execution
- Data-driven decision-making skills
- Effective communication skills
- Team training and facilitation
Certification
- Visual Merchandising for Retailers and Students – Udemy (2020)
- Data Science & Analytics – IIT Delhi (Workshop)
Languages
English (Full Professional), Hindi (Native)
Languages
English
First Language
Hindi
Advanced (C1)
C1
Timeline
Assistant Manager – CX Optimization
adidas
07.2023 - Current
E-commerce Strategist
Ekaya Banaras
07.2021 - 07.2023
Merchandiser
Inditex (Pull&Bear)
01.2020 - 07.2021
Senior Key Account Manager
Hidesign
05.2019 - 10.2019
Bachelor of Fashion Technology - Apparel Production
National Institute of Fashion Technology
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